Given these opening sentences of a book blurb, which would you want to know more about?

Question

Given these opening sentences of a book blurb, which would you want to know more about?

Answer 1

Option A

Your advertising dollars are going down the drain.

Score: 38

19 votes

Option B

Can you spend less on advertising and still make more sales?

Score: 62

31 votes

19 Responses to Option A
1	This is more intriguing.
2	I like that it sounds more dramatic.
3	It's more simple and you can immediately understand the meaning.
4	A little more visual but neither are great.
5	very provocative
6	OPTION A MAKES MORE SENSE AND IS EASY TO REMEMBER.
7	Option A gives you a much greater sense of urgency and a need to act as quickly as possible.
8	Option A sounds more critical
9	A catches my attention immediately.
10	I presume that I would be reading this book as a business owner; and as such, I would want the straight truth given to me from the start to hook me and keep me interested.
11	It is much more direct
12	I like A because it has a certain shock quality that the other one doesn't have. I think that the shock of the statement would make someone want to read more.
13	A was easy to understand, I had to read B a few times.
14	This one is more eye catching, plain and simple.
15	I think option a better conveys the idea.
16	It gets the reader to want to find out more.
17	Sounds better, more professional. More to the point.
18	Choice B requires much more thinking to comprehend the topic
19	I would want to know more about how to fix this.

31 Responses to Option B
1	Definitely relates to my business. Not sure if A does.
2	I don't feel like this one attacks me at much as the other one.
3	B is less dramatic and more realistic and to the point.
4	It's a more positive spin and intrigues me.
5	B is more hopeful, more positive, more inquisitive. A is too defeatist.
6	I prefer Option B as the more positive way to relay the message
7	B sounds a little more informative and not like a click bait article
8	It tells me what I can expect.
9	A is just a cliche platitude, B is an actual question that may have an interesting answer.
10	It asks a question so I feel obligated to interact.
11	I like B because it is more detailed
12	Option B is more positive and makes me curious if it is possible to spend less and make more. Option A is very negative and makes me feel discouraged.
13	It descibes the problem and what the solution is in simple form, it makes me want to read more
14	I strongly prefer choice B because it gives hope of spending less money in order to make more money. Choice A is discouraging.
15	more appealing blurb
16	Option "A" just uses a blanket statement and seems to categorize everyone the same way, without really knowing anything about the organization. Option "B" actually asks the question and lets you think about it.
17	B sounds intriguing.
18	Gives a solution to the problem.
19	I like how specific this is. Option A doesn't sound as serious as Option B. I think B gives greater detail as to what you'll be reading more about in the book.
20	It opens it up for more information to be discovered and I want to learn more about it.
21	The other seems more judgmental/demanding and thus negative. But, this one asks a question and makes me wonder.
22	Leading question that pulls people in
23	Because I would like to know the answer and the solution. It makes you think.
24	It's more straightforward and clear
25	This addresses a potential problem that a sales person hasn't considered, but the other option makes the sales person sound like an idiot.
26	A makes me feel combative and defensive.
27	It makes me want to read more; the other comes off as annoying
28	B sounds less dire and more helpful.
29	This is better,the other option is totally negative.
30	The cliche in choice A deters me and I really want to avoid that book. Choice B is more descriptive and thus inviting of what the book contains.
31	The blurb sounds more intriguing. Provokes interest.

Trait	Percentage
3-17 (0%)	0
18-34 (46%)	46
35-49 (44%)	44
50-64 (10%)	10
65+ (0%)	0

Trait	Percentage
High School (0%)	0
College (80%)	80
Grad School (20%)	20

Trait	Percentage
White (88%)	88
Black (6%)	6
Hispanic (2%)	2
Asian (4%)	4
Other (0%)	0

Trait	Percentage
Male (44%)	44
Female (56%)	56

Trait	Percentage
$0-30k (42%)	42
$30-60k (32%)	32
$60-100k (12%)	12
$100k+ (14%)	14

Poll Results

Given these opening sentences of a book blurb, which would you want to know more about?

Option A

Score: 38

Option B

Score: 62

Responses Showing 50/50 responses

Demographics

Age

18-34 (46%)

Education

College (80%)

Ethnicity

White (88%)

Gender

Female (56%)

Income

$0-30k (42%)

Age for Option A

3-17 (0%)

Education for Option A

High School (0%)

Ethnicity for Option A

White (0%)

Gender for Option A

Male (0%)

Income for Option A

$0-30k (0%)

Age for Option B

3-17 (0%)

Education for Option B

High School (0%)

Ethnicity for Option B

White (0%)

Gender for Option B

Male (0%)

Income for Option B

$0-30k (0%)

A

Votes by demographic segment

B

Age

-

3-17 (None)

-

39%

18-34 (23)

60%

40%

35-49 (22)

59%

20%

50-64 (5)

80%

-

65+ (None)

-

Education

-

High School (None)

-

32%

College (40)

67%

60%

Grad School (10)

40%

Ethnicity

36%

White (44)

63%

66%

Black (3)

33%

0%

Hispanic (1)

100%

50%

Asian (2)

50%

Responses
Showing 50/50 responses