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50 people answered in 15 minutes.

50 US-based respondentsGraduate degree holdersBachelor's degree holdersSeptember 6, 2016Public

September 6, 2016Public

Q: Given these opening sentences of a book blurb, which would you want to know more about?

Head-to-head poll

2nd place

Your advertising dollars are going down the drain.

19 votes

38%

PickFu winner

Can you spend less on advertising and still make more sales?

31 votes

62%

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19 responses

This is more intriguing.

I like that it sounds more dramatic.

It's more simple and you can immediately understand the meaning.

A little more visual but neither are great.

#19

very provocative

#23

OPTION A MAKES MORE SENSE AND IS EASY TO REMEMBER.

#24

Option A gives you a much greater sense of urgency and a need to act as quickly as possible.

#26

Option A sounds more critical

#29

A catches my attention immediately.

#32

I presume that I would be reading this book as a business owner; and as such, I would want the straight truth given to me from the start to hook me and keep me interested.

#33

It is much more direct

#34

I like A because it has a certain shock quality that the other one doesn't have. I think that the shock of the statement would make someone want to read more.

#37

A was easy to understand, I had to read B a few times.

#38

This one is more eye catching, plain and simple.

#40

I think option a better conveys the idea.

#42

It gets the reader to want to find out more.

#44

Sounds better, more professional. More to the point.

#47

Choice B requires much more thinking to comprehend the topic

#48

I would want to know more about how to fix this.

#50

31 responses

Definitely relates to my business. Not sure if A does.

I don't feel like this one attacks me at much as the other one.

B is less dramatic and more realistic and to the point.

It's a more positive spin and intrigues me.

B is more hopeful, more positive, more inquisitive. A is too defeatist.

I prefer Option B as the more positive way to relay the message

B sounds a little more informative and not like a click bait article

#10

It tells me what I can expect.

#11

A is just a cliche platitude, B is an actual question that may have an interesting answer.

#12

It asks a question so I feel obligated to interact.

#13

I like B because it is more detailed

#14

Option B is more positive and makes me curious if it is possible to spend less and make more. Option A is very negative and makes me feel discouraged.

#15

It descibes the problem and what the solution is in simple form, it makes me want to read more

#16

I strongly prefer choice B because it gives hope of spending less money in order to make more money. Choice A is discouraging.

#17

more appealing blurb

#18

Option "A" just uses a blanket statement and seems to categorize everyone the same way, without really knowing anything about the organization. Option "B" actually asks the question and lets you think about it.

#20

B sounds intriguing.

#21

Gives a solution to the problem.

#22

I like how specific this is. Option A doesn't sound as serious as Option B. I think B gives greater detail as to what you'll be reading more about in the book.

#25

It opens it up for more information to be discovered and I want to learn more about it.

#27

The other seems more judgmental/demanding and thus negative. But, this one asks a question and makes me wonder.

#28

Leading question that pulls people in

#30

Because I would like to know the answer and the solution. It makes you think.

#31

It's more straightforward and clear

#35

This addresses a potential problem that a sales person hasn't considered, but the other option makes the sales person sound like an idiot.

#36

A makes me feel combative and defensive.

#39

It makes me want to read more; the other comes off as annoying

#41

B sounds less dire and more helpful.

#43

This is better,the other option is totally negative.

#45

The cliche in choice A deters me and I really want to avoid that book. Choice B is more descriptive and thus inviting of what the book contains.

#46

The blurb sounds more intriguing. Provokes interest.

#49

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.
Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.
Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.
Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.
Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.

Likes (sample data)

Sleek and modern design
Large ear cup sizes for comfort
Minimalist and streamlined look

Dislikes (sample data)

Lack of unique features or standout elements
White color may get dirty easily
Not as much cushioning as other options

Likes (sample data)

(Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

(Note: There were no negative mentions specific to Option B in the provided survey answers)

Likes (sample data)

Unique and stylish metallic grating design
Sturdy and flexible build
'Cool' aesthetic appeal

Dislikes (sample data)

'Weird' or unpleasant cone shape for earmuffs
'Odd' overall appearance with metallic accents
(Note: Third negative mention not available from provided survey answers)

Likes (sample data)

Comfortable and sturdy design
Aesthetic appeal, including color options
Familiarity with the brand's quality

Dislikes (sample data)

Negative perception of the brand logo
Smaller ear size perceived as less comfortable
Design not preferred compared to others

Likes (sample data)

Sleek, modern, and professional look
Comfortable fit with larger ear sections that cup the ears well
Minimalist and clean black aesthetic

Dislikes (sample data)

'Flat' appearance perceived as less comfortable by some
'Bulky' design disliked by a few respondents
Narrower piece near headband' not appealing to all users

Likes (sample data)

'Cushiony padding' for comfort over long periods of use
'Solid build' making it durable and secure on the head/ears
Preferred neutral colors like black for headphones

Dislikes (sample data)

'Large ear covering' may be too big for some users’ preferences
'Separation of controls/buttons' not liked by everyone
'Chrome accent rings on headband' not appealing to all respondents

Likes (sample data)

Design perceived as high quality and appealing
Liked the color, especially the blue
Thin padding was appreciated

Dislikes (sample data)

Looked flimsy to some respondents
Perceived as less sturdy compared to other options
Color preference for white or black over blue

Likes (sample data)

Modern and high-quality appearance with a white design
Comfortable padding on headband and ears
Sleek and neutral look preferred by many

Dislikes (sample data)

'White' color seen as prone to getting dirty easily
'Large ear cups' might be problematic for glasses wearers over long periods of use
'Sturdy design' could be considered bulky by some users

Head-to-head

Poll complete

Q: Given these opening sentences of a book blurb, which would you want to know more about?

Response flags

Education level

Survey Analysis

Winning Option: Characteristics and Appeal

Key Topics Across Options

Hypotheses for Further Testing