50 RespondentsCollege Grad School
| 19 Responses to Option A | ||
|---|---|---|
| 1 | This is more intriguing. | |
| 2 | I like that it sounds more dramatic. | |
| 3 | It's more simple and you can immediately understand the meaning. | |
| 4 | A little more visual but neither are great. | |
| 5 | very provocative | |
| 6 | OPTION A MAKES MORE SENSE AND IS EASY TO REMEMBER. | |
| 7 | Option A gives you a much greater sense of urgency and a need to act as quickly as possible. | |
| 8 | Option A sounds more critical | |
| 9 | A catches my attention immediately. | |
| 10 | I presume that I would be reading this book as a business owner; and as such, I would want the straight truth given to me from the start to hook me and keep me interested. | |
| 11 | It is much more direct | |
| 12 | I like A because it has a certain shock quality that the other one doesn't have. I think that the shock of the statement would make someone want to read more. | |
| 13 | A was easy to understand, I had to read B a few times. | |
| 14 | This one is more eye catching, plain and simple. | |
| 15 | I think option a better conveys the idea. | |
| 16 | It gets the reader to want to find out more. | |
| 17 | Sounds better, more professional. More to the point. | |
| 18 | Choice B requires much more thinking to comprehend the topic | |
| 19 | I would want to know more about how to fix this. | |
| 31 Responses to Option B | ||
|---|---|---|
| 1 | Definitely relates to my business. Not sure if A does. | |
| 2 | I don't feel like this one attacks me at much as the other one. | |
| 3 | B is less dramatic and more realistic and to the point. | |
| 4 | It's a more positive spin and intrigues me. | |
| 5 | B is more hopeful, more positive, more inquisitive. A is too defeatist. | |
| 6 | I prefer Option B as the more positive way to relay the message | |
| 7 | B sounds a little more informative and not like a click bait article | |
| 8 | It tells me what I can expect. | |
| 9 | A is just a cliche platitude, B is an actual question that may have an interesting answer. | |
| 10 | It asks a question so I feel obligated to interact. | |
| 11 | I like B because it is more detailed | |
| 12 | Option B is more positive and makes me curious if it is possible to spend less and make more. Option A is very negative and makes me feel discouraged. | |
| 13 | It descibes the problem and what the solution is in simple form, it makes me want to read more | |
| 14 | I strongly prefer choice B because it gives hope of spending less money in order to make more money. Choice A is discouraging. | |
| 15 | more appealing blurb | |
| 16 | Option "A" just uses a blanket statement and seems to categorize everyone the same way, without really knowing anything about the organization.
Option "B" actually asks the question and lets you think about it. | |
| 17 | B sounds intriguing. | |
| 18 | Gives a solution to the problem. | |
| 19 | I like how specific this is. Option A doesn't sound as serious as Option B. I think B gives greater detail as to what you'll be reading more about in the book. | |
| 20 | It opens it up for more information to be discovered and I want to learn more about it. | |
| 21 | The other seems more judgmental/demanding and thus negative. But, this one asks a question and makes me wonder. | |
| 22 | Leading question that pulls people in | |
| 23 | Because I would like to know the answer and the solution. It makes you think. | |
| 24 | It's more straightforward and clear | |
| 25 | This addresses a potential problem that a sales person hasn't considered, but the other option makes the sales person sound like an idiot. | |
| 26 | A makes me feel combative and defensive. | |
| 27 | It makes me want to read more; the other comes off as annoying | |
| 28 | B sounds less dire and more helpful. | |
| 29 | This is better,the other option is totally negative. | |
| 30 | The cliche in choice A deters me and I really want to avoid that book. Choice B is more descriptive and thus inviting of what the book contains. | |
| 31 | The blurb sounds more intriguing. Provokes interest. | |
| Trait | Percentage |
|---|---|
| 3-17 (0%) | 0 |
| 18-34 (46%) | 46 |
| 35-49 (44%) | 44 |
| 50-64 (10%) | 10 |
| 65+ (0%) | 0 |
| Trait | Percentage |
|---|---|
| High School (0%) | 0 |
| College (80%) | 80 |
| Grad School (20%) | 20 |
| Trait | Percentage |
|---|---|
| White (88%) | 88 |
| Black (6%) | 6 |
| Hispanic (2%) | 2 |
| Asian (4%) | 4 |
| Other (0%) | 0 |
| Trait | Percentage |
|---|---|
| Male (44%) | 44 |
| Female (56%) | 56 |
| Trait | Percentage |
|---|---|
| $0-30k (42%) | 42 |
| $30-60k (32%) | 32 |
| $60-100k (12%) | 12 |
| $100k+ (14%) | 14 |
| Trait | Percentage |
|---|---|
| 3-17 (0%) | 0 |
| 18-34 (47%) | 47 |
| 35-49 (47%) | 47 |
| 50-64 (5%) | 5 |
| 65+ (0%) | 0 |
| Trait | Percentage |
|---|---|
| High School (0%) | 0 |
| College (68%) | 68 |
| Grad School (32%) | 32 |
| Trait | Percentage |
|---|---|
| White (84%) | 84 |
| Black (11%) | 11 |
| Hispanic (0%) | 0 |
| Asian (5%) | 5 |
| Other (0%) | 0 |
| Trait | Percentage |
|---|---|
| Male (53%) | 53 |
| Female (47%) | 47 |
| Trait | Percentage |
|---|---|
| $0-30k (37%) | 37 |
| $30-60k (47%) | 47 |
| $60-100k (5%) | 5 |
| $100k+ (11%) | 11 |
| Trait | Percentage |
|---|---|
| 3-17 (0%) | 0 |
| 18-34 (45%) | 45 |
| 35-49 (42%) | 42 |
| 50-64 (13%) | 13 |
| 65+ (0%) | 0 |
| Trait | Percentage |
|---|---|
| High School (0%) | 0 |
| College (87%) | 87 |
| Grad School (13%) | 13 |
| Trait | Percentage |
|---|---|
| White (90%) | 90 |
| Black (3%) | 3 |
| Hispanic (3%) | 3 |
| Asian (3%) | 3 |
| Other (0%) | 0 |
| Trait | Percentage |
|---|---|
| Male (39%) | 39 |
| Female (61%) | 61 |
| Trait | Percentage |
|---|---|
| $0-30k (45%) | 45 |
| $30-60k (23%) | 23 |
| $60-100k (16%) | 16 |
| $100k+ (16%) | 16 |