Poll Results

Sep 6, 2016
Public

Given these opening sentences of a book blurb, which would you want to know more about?

50 Respondents College Grad School

Option A

Your advertising dollars are going down the drain.


19 votes
Option B

Can you spend less on advertising and still make more sales?


31 votes

Responses

Responses to Option A
1
This is more intriguing.
2
I like that it sounds more dramatic.
3
It's more simple and you can immediately understand the meaning.
4
A little more visual but neither are great.
5
very provocative
6
OPTION A MAKES MORE SENSE AND IS EASY TO REMEMBER.
7
Option A gives you a much greater sense of urgency and a need to act as quickly as possible.
8
Option A sounds more critical
9
A catches my attention immediately.
10
I presume that I would be reading this book as a business owner; and as such, I would want the straight truth given to me from the start to hook me and keep me interested.
11
It is much more direct
12
I like A because it has a certain shock quality that the other one doesn't have. I think that the shock of the statement would make someone want to read more.
13
A was easy to understand, I had to read B a few times.
14
This one is more eye catching, plain and simple.
15
I think option a better conveys the idea.
16
It gets the reader to want to find out more.
17
Sounds better, more professional. More to the point.
18
Choice B requires much more thinking to comprehend the topic
19
I would want to know more about how to fix this.
Responses to Option B
1
Definitely relates to my business. Not sure if A does.
2
I don't feel like this one attacks me at much as the other one.
3
B is less dramatic and more realistic and to the point.
4
It's a more positive spin and intrigues me.
5
B is more hopeful, more positive, more inquisitive. A is too defeatist.
6
I prefer Option B as the more positive way to relay the message
7
B sounds a little more informative and not like a click bait article
8
It tells me what I can expect.
9
A is just a cliche platitude, B is an actual question that may have an interesting answer.
10
It asks a question so I feel obligated to interact.
11
I like B because it is more detailed
12
Option B is more positive and makes me curious if it is possible to spend less and make more. Option A is very negative and makes me feel discouraged.
13
It descibes the problem and what the solution is in simple form, it makes me want to read more
14
I strongly prefer choice B because it gives hope of spending less money in order to make more money. Choice A is discouraging.
15
more appealing blurb
16
Option "A" just uses a blanket statement and seems to categorize everyone the same way, without really knowing anything about the organization. Option "B" actually asks the question and lets you think about it.
17
B sounds intriguing.
18
Gives a solution to the problem.
19
I like how specific this is. Option A doesn't sound as serious as Option B. I think B gives greater detail as to what you'll be reading more about in the book.
20
It opens it up for more information to be discovered and I want to learn more about it.
21
The other seems more judgmental/demanding and thus negative. But, this one asks a question and makes me wonder.
22
Leading question that pulls people in
23
Because I would like to know the answer and the solution. It makes you think.
24
It's more straightforward and clear
25
This addresses a potential problem that a sales person hasn't considered, but the other option makes the sales person sound like an idiot.
26
A makes me feel combative and defensive.
27
It makes me want to read more; the other comes off as annoying
28
B sounds less dire and more helpful.
29
This is better,the other option is totally negative.
30
The cliche in choice A deters me and I really want to avoid that book. Choice B is more descriptive and thus inviting of what the book contains.
31
The blurb sounds more intriguing. Provokes interest.

Demographics

Gender
Female (56%)
TraitPercentage
Male (44%)44
Female (56%)56
Age
18-34 (48%)
TraitPercentage
3-17 (0%)0
18-34 (48%)48
35-49 (44%)44
50-64 (8%)8
65+ (0%)0
Income
$0-30k (42%)
TraitPercentage
$0-30k (42%)42
$30-60k (32%)32
$60-100k (12%)12
$100k+ (14%)14
Ethnicity
White (88%)
TraitPercentage
White (88%)88
Black (6%)6
Asian (4%)4
Hispanic (2%)2
Other (0%)0
Education
College (80%)
TraitPercentage
High School (0%)0
College (80%)80
Grad School (20%)20
Gender for Option A
Male (53%)
TraitPercentage
Male (53%)53
Female (47%)47
Gender for Option B
Female (61%)
TraitPercentage
Male (39%)39
Female (61%)61
Age for Option A
18-34 (53%)
TraitPercentage
3-17 (0%)0
18-34 (53%)53
35-49 (47%)47
50-64 (0%)0
65+ (0%)0
Age for Option B
18-34 (45%)
TraitPercentage
3-17 (0%)0
18-34 (45%)45
35-49 (42%)42
50-64 (13%)13
65+ (0%)0
Income for Option A
$30-60k (47%)
TraitPercentage
$0-30k (37%)37
$30-60k (47%)47
$60-100k (5%)5
$100k+ (11%)11
Income for Option B
$0-30k (45%)
TraitPercentage
$0-30k (45%)45
$30-60k (23%)23
$60-100k (16%)16
$100k+ (16%)16
Ethnicity for Option A
White (84%)
TraitPercentage
White (84%)84
Black (11%)11
Asian (5%)5
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (90%)
TraitPercentage
White (90%)90
Black (3%)3
Asian (3%)3
Hispanic (3%)3
Other (0%)0
Education for Option A
College (68%)
TraitPercentage
High School (0%)0
College (68%)68
Grad School (32%)32
Education for Option B
College (87%)
TraitPercentage
High School (0%)0
College (87%)87
Grad School (13%)13

A

Votes by demographic segment

B


Gender
45%
Male (22)
54%
32%
Female (28)
67%

Age
-
3-17 (None)
-
41%
18-34 (24)
58%
40%
35-49 (22)
59%
0%
50-64 (4)
100%
-
65+ (None)
-

Income
33%
$0-30k (21)
66%
56%
$30-60k (16)
43%
16%
$60-100k (6)
83%
28%
$100k+ (7)
71%

Ethnicity
36%
White (44)
63%
66%
Black (3)
33%
50%
Asian (2)
50%
0%
Hispanic (1)
100%
-
Other (None)
-

Education
-
High School (None)
-
32%
College (40)
67%
60%
Grad School (10)
40%
Loading