--- title: "The Amazing Listing, powered by PickFu - The PickFu blog" description: "How do you create the best Amazon listing? PickFu challenged four agencies in this first-of-its-kind Amazon listing optimization contest." --- # The Amazing Listing, powered by PickFu In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing. ## Meet the host ### Anthony Cofrancesco [![](https://www.pickfu.com/blog/wp-content/uploads/2021/03/AnthonyHeadshot.jpeg)](https://www.pickfu.com/blog/wp-content/uploads/2021/03/AnthonyHeadshot.jpeg) **Anthony Cofrancesco** is the industry liaison at PickFu. He’s the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers. He even worked at Amazon early in his career. ## Meet the judges ### Kevin King [![](https://www.pickfu.com/blog/wp-content/uploads/2021/03/Kevin-King-Updated.jpg)](https://www.pickfu.com/blog/wp-content/uploads/2021/03/Kevin-King-Updated.jpg) **Kevin King** has been involved in e-commerce since 1995, running his own physical product-based sites and [selling on eBay](https://www.pickfu.com/blog/best-ebay-alternatives/) and Amazon since 1999. He has created, developed, and guided hundreds of products from inception to market. _Read Kevin’s guest post on the [secret to his success on Amazon](https://www.pickfu.com/blog/selling-on-amazon/)._ ### Karyn Thomas [![](https://www.pickfu.com/blog/wp-content/uploads/2021/03/Karyn-2quare.jpg)](https://www.pickfu.com/blog/wp-content/uploads/2021/03/Karyn-2quare.jpg) **Karyn Thomas** is the customer advocate and brand evangelist at Helium 10. She is also the co-founder of two seven-figure businesses. Her specialty lies in optimizing Amazon product listings with Helium 10’s premium suite of tools and using her unique method, “Maximizing the Why.” ## Meet the agencies ### Kenji ROI [Kenji ROI](https://www.kenjiroi.com/) is an agency based in Canada, run by Danny Carlson. Read Danny’s guest post on [Amazon A/B testing](https://www.pickfu.com/blog/amazon-a-b-testing/). ### Prime Label Studios [Prime Label Studios](https://primelabelstudios.com/) is an agency based out of the Philippines. ## Share It Studio [Share It Studio](https://www.shareitstudio.com/) is an agency based out of Miami, run by husband and wife team Rafael Veloz Zambrano and Anna Akumova. ### ZonPhoto [ZonPhoto](https://zonphoto.com/) is an agency based out of Latvia, run by Vadim Petrovs. ## See some of the PickFu polls - [The four agency main image submissions tested against each other](https://www.pickfu.com/results/BWFDovxRxE-which-image-do-you) - Some of Share It Studio’s lifestyle polls that helped them decide to shoot at a supermarket: - [5 stock photos against each other](https://www.pickfu.com/results/12UQF6-which-image-do-you) - [2 stock photos against each other](https://www.pickfu.com/results/DSAA4Y-which-image-do-you) - [2 stock photos against each other, including the grocery store](https://www.pickfu.com/results/LRILQA-which-image-best) - [Three agency video submissions tested against each other](https://www.pickfu.com/results/ZoIHyFTlAy-which-video) ## Join PickFu’s Agency program The PickFu Agency program helps deliver outstanding creative results for your clients. As a PickFu Certified Agency, you receive advanced training, placement in our directory, and a generous 25% trade discount. [**Apply today**](https://webforms.pipedrive.com/f/2VrdnzXHBYSWQaCaK1iB1o3BHsjZBayvgthjWun95u9ySe7dRdrnn3fSkkpg2MYUj) to join the PickFu Agency program. * * * **Learn more:** Optimize your [product listings](https://www.pickfu.com/ecommerce/product-listings) by [testing design concepts, photos, and descriptions](https://www.pickfu.com/ecommerce) with a [target audience](https://www.pickfu.com/audiences) of likely buyers. ![alt](https://secure.gravatar.com/avatar/561b572becddd8d87babdb714f161de0?s=96&d=mm&r=g) #### Kim Kohatsu [](https://www.twitter.com/kimkohatsu "Follow on Twitter")[](https://www.linkedin.com/in/kimkohatsu/ "Connect with on LinkedIn") Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas. ![PickFu Logo](https://www.pickfu.com/blog/wp-content/themes/twobitoperation_pickfuwpbs4/assets/images/pickfu-logo/pickfu-logo-white.svg) Optimize your product listings in minutes [Sign up for free](https://www.pickfu.com/users/sign_up "Sign up for free")