--- description: Jacob has been writing about products and services in everything from automotive to IT and insurance for a decade. He used to be Australian but fixed that by moving to Canada. title: Jacob Black — PickFu Blog image: https://www.pickfu.com/og-default.png --- [![Illustrated title card reading 'Amazon global expansion' beside a globe with dotted route arcs leading to three storefront cards](https://cdn.sanity.io/images/glx4ha4f/production/af0b1f1fb52c98d44672e2842c610a45fb787960-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/amazon-global-expansion-strategy) [E-commerce and DTC](https://www.pickfu.com/blog/category/e-commerce) ## [Guide to your Amazon global expansion strategy](https://www.pickfu.com/blog/amazon-global-expansion-strategy) Amazon is the world’s most popular e-commerce marketplace with over 2 billion visits per month on average. And while it’s true that 80% of the platform’s 310 million active customers … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · July 31, 2024 [![Illustrated title card reading 'Where to post a survey' beside a survey form surrounded by five channel icons connected by dotted lines](https://cdn.sanity.io/images/glx4ha4f/production/9bd31451cac9b4262b53f8c755fce14d00528dde-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/where-can-i-post-a-survey) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [5 places where you can post a survey and get feedback](https://www.pickfu.com/blog/where-can-i-post-a-survey) So you’ve created the perfect survey. You’ve done your planning, set goals, defined your target audience, carefully written the questions, and planned how to implement the feedback when it’s complete. … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · June 28, 2024 [![Illustrated title card reading 'How to sell on Temu' beside a poll mockup comparing two packaging variants of a kitchen gadget](https://cdn.sanity.io/images/glx4ha4f/production/f3c30b9d25a06e9270ce66af10d3a01b49df0e64-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/how-to-sell-on-temu) [E-commerce and DTC](https://www.pickfu.com/blog/category/e-commerce) ## [How to sell on Temu](https://www.pickfu.com/blog/how-to-sell-on-temu) Can you sell on Temu, and how does it work? This guide explains that Temu only allows manufacturers, not resellers or dropshippers, to sell on its platform. It outlines how … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · May 31, 2024 [![Illustrated title card reading 'Amazon FBA startup costs' beside a poll mockup comparing two shipping-box label variants and a coin-stack icon](https://cdn.sanity.io/images/glx4ha4f/production/4f30dfa2a1536c578c5391110cd2d6b7ad5e2d1a-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/amazon-fba-startup-costs) [E-commerce and DTC](https://www.pickfu.com/blog/category/e-commerce) ## [Guide to Amazon FBA startup costs](https://www.pickfu.com/blog/amazon-fba-startup-costs) How much does it cost to start selling on Amazon FBA? This comprehensive guide breaks down the startup costs of launching an Amazon FBA business – from essential fees like … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · May 4, 2024 [![Illustrated title card reading 'What is market validation?' beside a survey window with a checkmark badge, a bar chart and a magnifying glass](https://cdn.sanity.io/images/glx4ha4f/production/256ba5a9647affdddb03ce0faa7e37434cc28d56-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/market-validation) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [What is market validation, and how can it increase sales?](https://www.pickfu.com/blog/market-validation) Market validation is how businesses and product designers find out what their target market will think of their product. In essence, it’s how you determine if your product concept is … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · April 19, 2024 [![Illustrated title card reading 'App name ideas' beside a phone with an app icon, three floating name-tag cards with vote bars and a lightbulb](https://cdn.sanity.io/images/glx4ha4f/production/5618b846827fcc363c4a32d70176ab5e8ebfd8d4-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/app-name-ideas) [Gaming and apps](https://www.pickfu.com/blog/category/gaming-and-apps) ## [App name ideas: how to choose the perfect name](https://www.pickfu.com/blog/app-name-ideas) What’s in a name? Well, with apologies to Shakespeare, a great deal. Apps can be made or broken by their name. Great app names become part of the lexicon and … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · April 5, 2024 [![Illustrated title card reading 'App marketing strategy' beside an app window showing a roadmap of connected steps and a phone](https://cdn.sanity.io/images/glx4ha4f/production/1c17ffe1e0906fef56675e058f5834d28db464ab-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/app-marketing-strategy) [Gaming and apps](https://www.pickfu.com/blog/category/gaming-and-apps) ## [How to create an app marketing strategy](https://www.pickfu.com/blog/app-marketing-strategy) Everyone who uses a smartphone knows that we’re flooded with app choices. App developers and marketers have to cut through an extremely crowded marketplace to sell their app successfully. There … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · March 27, 2024 [![Illustrated title card reading 'How to conduct a survey' beside a survey form window with floating respondent speech bubbles](https://cdn.sanity.io/images/glx4ha4f/production/acb1a054d1b62165777a633350a39b3332e8dd8b-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/how-to-conduct-a-survey) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [How to conduct a survey (with examples)!](https://www.pickfu.com/blog/how-to-conduct-a-survey) Surveys are a useful tool for just about any aspect of your business. They help you connect with and understand your employees, customers, or target audience, as well as measure … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · February 17, 2024 [![Illustrated title card reading 'How to avoid a bad rebrand' beside two logo cards, one flagged with a warning icon, and vote bars](https://cdn.sanity.io/images/glx4ha4f/production/e77ea4f998859e295b64a7d55b89673fcc1b5b3e-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/bad-rebrands) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [Tips to avoid a bad rebrand (with examples)](https://www.pickfu.com/blog/bad-rebrands) Are you loyal to specific brands when buying products? You’re not alone – a 2022 report from Salsify found that 46% of Americans look for brands they know and trust, … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · February 8, 2024 [![Illustrated title card reading 'Types of usability testing' beside a laptop showing a wireframe, a cursor and a checklist card with avatars](https://cdn.sanity.io/images/glx4ha4f/production/b8285069a16341af4a0b3d09aa5f0d324885f374-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/types-of-usability-testing) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [7 types of usability testing](https://www.pickfu.com/blog/types-of-usability-testing) But what is usability testing, why is it important, and how can you ensure you’re building an app or program that users love? We’ll dive into all that, plus seven … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · January 30, 2024 [![Illustrated title card reading 'Prototype testing' beside a wireframe phone, a simple product prototype and a poll card](https://cdn.sanity.io/images/glx4ha4f/production/2c540b586ea18fdcb79117e43724846e94320a3e-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/prototype-testing) [Gaming and apps](https://www.pickfu.com/blog/category/gaming-and-apps) ## [Why is prototype testing critical for brands?](https://www.pickfu.com/blog/prototype-testing) Product development is a risky business. Whether you’re a software-as-a-service (SaaS) company, an app developer, an e-commerce brand, or a product manager, you want the solution you’ve spent countless hours … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · January 24, 2024 [![Illustrated title card reading 'AI vs human packaging design' beside two package cards, one marked with a sparkle and one with a pencil, with vote bars](https://cdn.sanity.io/images/glx4ha4f/production/f91a38b98dacb15ba52ab3bfb8365a922e0702d0-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/ai-packaging-design) [E-commerce and DTC](https://www.pickfu.com/blog/category/e-commerce) ## [AI packaging design: can humans tell the difference?](https://www.pickfu.com/blog/ai-packaging-design) Artificial intelligence (AI) image generation is a rapidly growing industry – and a game-changer for the retail packaging industry. Companies in a variety of sectors are turning to AI for … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · January 13, 2024 [![Illustrated title card reading 'Slogan testing' beside two A and B cards with text bars and vote bars](https://cdn.sanity.io/images/glx4ha4f/production/9dedc31b77b3a8fa07ac3195353eceace84b1eec-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/testing-slogans) [Brand and marketing](https://www.pickfu.com/blog/category/brand-and-marketing) ## [Unique ways to do slogan testing](https://www.pickfu.com/blog/testing-slogans) Your slogan is one of the most powerful branding tools you have. It’s a clear, simple showcase of what your brand or product is at its core. Whether you’re promoting … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · January 6, 2024 [![Illustrated title card reading 'NPS alternatives' beside a results window with a row of rating circles and speech bubbles](https://cdn.sanity.io/images/glx4ha4f/production/61d95ea6fb5e85eac411713c2c097e8b1445c1a2-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/nps-alternatives) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [Best NPS alternatives for your customer feedback strategy](https://www.pickfu.com/blog/nps-alternatives) Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer – it should guide all your efforts, from product … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · December 13, 2023 [![Illustrated title card reading 'Test your app logo' beside a phone showing two app icon variants with vote bars](https://cdn.sanity.io/images/glx4ha4f/production/349406e2f54b22d83db6ce225695978eb6714dfe-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/test-app-logo) [Gaming and apps](https://www.pickfu.com/blog/category/gaming-and-apps) ## [How to test app logos with PickFu](https://www.pickfu.com/blog/test-app-logo) First impressions matter. When it comes to your mobile app, your logo is the first thing would-be customers will notice when browsing through the app store. There are 2.29 million … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · November 29, 2023 [![Illustrated title card reading 'Headline testing' beside two A and B cards with bold headline bars and vote bars](https://cdn.sanity.io/images/glx4ha4f/production/2c0726accebbb163cd7b14884989bf269ef757dd-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/headline-testing) [E-commerce and DTC](https://www.pickfu.com/blog/category/e-commerce) ## [Top 3 ways to do headline testing](https://www.pickfu.com/blog/headline-testing) Headline testing is one of the best ways to optimize your content. It doesn’t matter if you’re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · November 22, 2023 [![Illustrated title card reading 'Types of market surveys' beside three fanned survey cards with different question types](https://cdn.sanity.io/images/glx4ha4f/production/cc7552157d295b8b43f6e760e3a1a184720ba688-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/types-of-market-survey) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [7 types of market surveys you can use to ramp up your marketing research](https://www.pickfu.com/blog/types-of-market-survey) Market research surveys are a quick way to collect feedback from your target audience, helping to inform your business decisions. Surveys offer actionable insights into market trends and how your … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · October 30, 2023 [![Illustrated title card reading 'Amazon listing traffic' beside a product listing window with a rising line chart and cursor arrows](https://cdn.sanity.io/images/glx4ha4f/production/2bf04b2932deebf959d894a9723e64ca357e55df-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/increase-traffic-amazon-listing) [E-commerce and DTC](https://www.pickfu.com/blog/category/e-commerce) ## [7 tips to increase traffic to Amazon listings](https://www.pickfu.com/blog/increase-traffic-amazon-listing) With nearly 40% of the e-commerce business market share in the U.S., Amazon is a lucrative marketplace. According to the global giant’s own statistics, about two million active sellers sold … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · October 24, 2023 [![Illustrated title card reading 'Quick market research' beside a survey results window with a stopwatch](https://cdn.sanity.io/images/glx4ha4f/production/3a54045fb7c582e70ecbfc2eaff96f6d679e9f28-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/quick-market-research) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [Quick market research – 6 strategies to accelerate your marketing](https://www.pickfu.com/blog/quick-market-research) As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · October 20, 2023 [![Illustrated title card reading 'Customer insights platforms' beside a dashboard window with a chart, avatar bubbles and a lightbulb](https://cdn.sanity.io/images/glx4ha4f/production/51b2fc461960d2478c32ee8f34ca3310facb7981-2752x1536.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/customer-insights-platforms) [Research and insights](https://www.pickfu.com/blog/category/research-and-insights) ## [Customer insights platforms – What are they, and how can they help?](https://www.pickfu.com/blog/customer-insights-platforms) The most successful businesses focus on their customers – this has always been true, but even more so in recent years. Customer-centric businesses draw more new customers, retain existing customers … [Jacob Black](https://www.pickfu.com/blog/author/jacob-black) · October 13, 2023 ```json {"@context":"https://schema.org","@type":"Organization","@id":"https://www.pickfu.com/#organization","name":"PickFu","url":"https://www.pickfu.com","logo":"https://www.pickfu.com/pickfu-logo.svg","foundingDate":"2008","founder":[{"@id":"https://www.pickfu.com/about#justin-chen"},{"@id":"https://www.pickfu.com/about#john-li"}],"knowsAbout":["consumer research","market research","A/B testing","creative testing","product testing","focus group alternatives"],"sameAs":["https://www.linkedin.com/company/pickfu","https://twitter.com/PickFu"]} {"@context":"https://schema.org","@type":"WebSite","@id":"https://www.pickfu.com/#website","url":"https://www.pickfu.com","name":"PickFu","publisher":{"@id":"https://www.pickfu.com/#organization"}} {"@context":"https://schema.org","@type":"WebPage","@id":"https://www.pickfu.com/blog/author/jacob-black#webpage","url":"https://www.pickfu.com/blog/author/jacob-black","name":"Jacob Black","description":"Jacob has been writing about products and services in everything from automotive to IT and insurance for a decade. 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