--- description: Justin Chen is a co-founder of PickFu and serial entrepreneur of 15 years. He has a passion for creating automated technology solutions that solve problems people didn't even know existed. Justin holds a BS in Electrical Engineering and Computer Science from UC Berkeley and a MS in Engineering Management from Santa Clara University. A firm believer in remote work and work/life balance, he breaks up his work day by shuttling his two kids between school and all their various activities through Los Angeles traffic. title: Justin Chen — PickFu Blog image: https://www.pickfu.com/og-default.png --- [![Accio × PickFu demo: source products with AI in Accio, then test them with real shoppers](https://cdn.sanity.io/images/glx4ha4f/production/c8d6c092c9d560d5654ff9bc01dc079919087b29-1280x720.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/meet-customers-where-they-already-work-accio-pickfu) [PickFu news](https://www.pickfu.com/blog/category/pickfu-news) ## [Meet customers where they already work (Accio × PickFu)](https://www.pickfu.com/blog/meet-customers-where-they-already-work-accio-pickfu) PickFu is now integrated into Accio, Alibaba’s focused AI client for ecommerce brands and sellers. Here’s why we’re meeting customers where they already work, and how the Product Test Designer expert agent helps you decide whether to test, set up the poll, and keep moving without leaving the client. [Justin Chen](https://www.pickfu.com/blog/author/justin) · October 8, 2026 [![](https://cdn.sanity.io/images/glx4ha4f/production/199c5f3a60cb0df0bed25dabebf83fab232f9253-1200x630.png?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/building-amazon-businesses-that-last) [E-commerce and DTC](https://www.pickfu.com/blog/category/e-commerce) ## [Building Amazon Businesses That Last: A Founder’s Guide to Strategic Growth](https://www.pickfu.com/blog/building-amazon-businesses-that-last) As the founder of PickFu, I often hear Amazon sellers ask: “How do I build a business that’s not just profitable today, but valuable and sellable tomorrow?” It’s a smart question. The Amazon landscape has changed … [Justin Chen](https://www.pickfu.com/blog/author/justin) · October 3, 2025 [![](https://cdn.sanity.io/images/glx4ha4f/production/7306e0dc0a658dac53f8bf8b89adca47c5df5621-1200x630.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/how-i-pickfu-it-ashish-kundra-growth-marketer) [Customer stories](https://www.pickfu.com/blog/category/customer-stories) ## [Bridging data and intuition: How this growth marketer is using PickFu to help startups grow](https://www.pickfu.com/blog/how-i-pickfu-it-ashish-kundra-growth-marketer) This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Ashish Kundra Where: San Francisco, California What: CEO of Conceptual Current … [Justin Chen](https://www.pickfu.com/blog/author/justin) · August 4, 2023 [![](https://cdn.sanity.io/images/glx4ha4f/production/a49bc2237dc3b0d3a269bdc9c9534da71d38ac3a-1200x630.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/mastering-the-game-how-a-vp-of-player-insights-just-pickfus-it) [Customer stories](https://www.pickfu.com/blog/category/customer-stories) ## [Mastering the game: How a VP of Player Insights just PickFu’s it](https://www.pickfu.com/blog/mastering-the-game-how-a-vp-of-player-insights-just-pickfus-it) This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Jen BoltonWhere: Guildford, UKWhat: VP of Player Insights at Mojiworks for … [Justin Chen](https://www.pickfu.com/blog/author/justin) · July 13, 2023 [![](https://cdn.sanity.io/images/glx4ha4f/production/98f97c86c36d135824cf35d175cc8bfb701ff0ec-1200x630.png?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/how-i-pickfu-it-fernando-echevarria-brand-designer) [Customer stories](https://www.pickfu.com/blog/category/customer-stories) ## [For this brand designer, testing logos is all in a day’s work](https://www.pickfu.com/blog/how-i-pickfu-it-fernando-echevarria-brand-designer) This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Fernando EchevarríaWhere: Guadalajara, Jalisco, MéxicoWhat: Senior brand designer & strategist at … [Justin Chen](https://www.pickfu.com/blog/author/justin) · June 26, 2023 [![](https://cdn.sanity.io/images/glx4ha4f/production/d6b9a7079ba6d9d58d28471815a7ebddd5da870c-640x480.jpg?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/amazon-main-image-design-tips-mindful-goods) [E-commerce and DTC](https://www.pickfu.com/blog/category/e-commerce) ## [How to design for success on Amazon: tips from Mindful Goods CEO, Daniela Bolzmann](https://www.pickfu.com/blog/amazon-main-image-design-tips-mindful-goods) As one of the world’s largest online retailers, Amazon can make or break a CPG brand’s success. With so many products available and so many sellers competing for clicks and … [Justin Chen](https://www.pickfu.com/blog/author/justin) · April 24, 2023 [![](https://cdn.sanity.io/images/glx4ha4f/production/a14705ce79f4068d42a979c5eb2604424ac690e3-1720x1128.png?w=800&fit=max&auto=format)](https://www.pickfu.com/blog/pickfu-helped-land-a-frequent-flier-onto-the-new-york-times-bestseller-list) [Customer stories](https://www.pickfu.com/blog/category/customer-stories) ## [How PickFu helped land a frequent flyer onto the New York Times bestseller list](https://www.pickfu.com/blog/pickfu-helped-land-a-frequent-flier-onto-the-new-york-times-bestseller-list) While writing about his travels to every country in the world, Albert Podell used PickFu to select a book title and cover, finding the variations that performed up to three … [Justin Chen](https://www.pickfu.com/blog/author/justin) · October 16, 2015 ```json {"@context":"https://schema.org","@type":"Organization","@id":"https://www.pickfu.com/#organization","name":"PickFu","url":"https://www.pickfu.com","logo":"https://www.pickfu.com/pickfu-logo.svg","foundingDate":"2008","founder":[{"@id":"https://www.pickfu.com/about#justin-chen"},{"@id":"https://www.pickfu.com/about#john-li"}],"knowsAbout":["consumer research","market research","A/B testing","creative testing","product testing","focus group alternatives"],"sameAs":["https://www.linkedin.com/company/pickfu","https://twitter.com/PickFu"]} {"@context":"https://schema.org","@type":"WebSite","@id":"https://www.pickfu.com/#website","url":"https://www.pickfu.com","name":"PickFu","publisher":{"@id":"https://www.pickfu.com/#organization"}} {"@context":"https://schema.org","@type":"WebPage","@id":"https://www.pickfu.com/blog/author/justin#webpage","url":"https://www.pickfu.com/blog/author/justin","name":"Justin Chen","description":"Justin Chen is a co-founder of PickFu and serial entrepreneur of 15 years. 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