Recently, a new customer signed up for PickFu and told us he’d discovered our service in a book. That book was Launch Tomorrow: The Non-Designer’s Guide to Using a Landing Page to Launch a Lean Startup, by Luke Szyrmer.
In it, Szyrmer outlines a method for defining an audience, validating an idea, and quickly taking that idea to market. PickFu is featured as a means of rapid market testing “in order to figure out which concepts grab attention, tickle tastebuds, and leave people wanting more.”
“The implications of PickFu,” he writes, “are enormous… If you can find out how people react to a certain color or shape or logo or byline, you have a much better chance of choosing something attractive.” … Continue reading
Steve Chou runs an online store called Bumblebee Linens. As an e-commerce site owner, he knows that an appealing photo can make the difference between losing a customer and making a sale. In fact, a simple photo swap helped Steve improve sales on a listing by 209%.
In order to test photos, Steve ran split tests on his website, whereby he published a listing, waited several days, swapped out the images for new ones, waited again, and then compared the results. The problem with split testing, however, “is that it takes forever. Every test that I run usually takes at least 3 weeks or more,” he wrote in a blog post. “And I’d say that 9 times out of 10, my tests are inconclusive.”
Besides the time required, a conversion pixel or some kind of tracking mechanism was needed, adding complexity and hassle to the tests, especially when selling on sites like Amazon, eBay, or Etsy. “Not only is this a major pain in the butt if you have multiple listings,” he said, “but if you’re lazy like me, you’re never going to do it.”
So when Steve heard about PickFu, “I thought I’d give it a try just for fun.” He took a listing from his store and tested his current featured photo against a new photo. … Continue reading
Mike Fishbein has self-published 12 books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote in a blog post. “I was wrong.”
Mike’s most recent book, Your First Bestseller: How to Self-Publish a Successful Book on Amazon, became the top-seller in Direct Marketing.
So what changed? … Continue reading
Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different name — Super 80s World.
Not bad, Mike thought. But is it better than Outrun the 80s?
He asked his friends. He asked his family. But, as he later told us, “the problem with this method is that they aren’t necessarily the target audience or the most likely to be honest with you.” … Continue reading
An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.
Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: … Continue reading
It’s a contentious issue, pitting national security against privacy rights. Last week, a federal judge ordered Apple Inc. to help investigators gain access to encrypted data on the iPhone 5c used by Syed Rizwan Farook, who with his wife, Tashfeen Malik, killed 14 people in San Bernardino, California, on Dec. 2.
We polled 200 people to see whether they felt Apple should comply with the order. Here’s what they said…
It’s one of the most common questions we hear from PickFu users: How do I test more than two options?
There’s two main approaches to doing just that, but before we delve in, let’s step back a second and address something fundamental: Why does PickFu only test two options in the first place?
Good question. It’s a concept called a pairwise comparison. … Continue reading
If you’ve used PickFu before, you’ve witnessed the magic of valuable insights pouring in. Are invisible internet hamsters running around? Have elves toiled away to help your research? Today, we’re pulling back the curtain to explain what happens once you hit Submit. … Continue reading
May old acquaintance be forgot. It’s that time of year when we resolve to better ourselves. Whether it’s to lose weight, quit smoking, or floss more, New Year’s resolutions tend to come and go as January turns to February and beyond. Or maybe not…
We asked 100 people whether they have had success with resolutions. See what they said!
If you’re like me, you saw Star Wars: The Force Awakens this weekend. As I watched actor Adam Driver inhabit the character of Kylo Ren, I couldn’t help but giggle at the satirical headline from The Onion‘s offshoot StarWipe that read, “Our Spoiler-Free Star Wars Review That’s Just About Whether Adam Driver Is Attractive.” It’s not the first media outlet (albeit a humorous one) to delve into the controversy. Since his role on the HBO series Girls, entertainment fans can’t seem to decide whether Adam Driver is hot or not.
What else to do but turn to PickFu? We asked 100 females whether they thought Adam Driver is sexy. Here’s what they said!