Which One Won? Deciding on a product bonus

January 22nd 2020 By Rebekah Carter

Everyone loves an opportunity to get a little something extra with their purchase. In e-commerce, an add-on item is known as a product bonus.

A free gift or the option to save money on a package deal could be all it takes to transform your product pages and encourage more conversions. So, how do you know what kind of product bonus your customers are looking for?

In this PickFu poll, the seller was looking for quick insights into what bonus a consumer would like as an add-on with their cat litter purchase.

The poll allowed for a lot of flexibility. Option A suggested a handy poop bag dispenser. Option B asked consumers for an open-ended answer describing the kind of alternative they might like. Notably, the seller asked for an add-on product that wasn’t cat litter.

What do you think the results were?

5 Tips to Improve Your E-commerce Photography

January 6th 2020 By Rebekah Carter

Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You examine the packaging, how the product feels, and its overall visual impact. While the features and price of the product will help you to make your purchasing decision, around 93% of your choice to spend money will depend on visuals alone.

In the online shopping world, visuals are even more important. When you’re browsing through products online, you don’t have the ambiance of the store to influence your decisions or a customer service rep to answer your questions. You have to rely on the e-commerce photography provided in the listing.

With images so critical to online sales, how can sellers make sure that they’re creating the right kind of imagery? Follow these five tips.