When pet owners pick out accessories for their furry friends, they tend to be picky. It makes sense; a dog or cat takes up a lot of space in your home and life, and you want their bed, toys, and dishes to look decent among the general décor. This also creates an opportunity for online sellers. The most effective way to know what the best cat products to sell are is to ask cat owners.
One e-commerce seller of scratching beds for cats took three different versions of it to PickFu. By asking 50 cat owners which product they like best, the seller can purchase inventory with confidence that the choice will be popular.
Option A features a fluorescent pink and white unicorn.
A slightly more frightening Option B showcases either a mouse or a bear. Respondents were divided, and so am I.
Finally, Option C features the creature that cats love best: a cat.
Can you guess which one won?
And the winner is…Option C! Let’s see why Option C ultimately came out on top after three rounds of head-to-head matchups.
Pink does not apply to cats
While some respondents liked the pink unicorn, another user summed it well by writing, “Pink is really not a color that would apply to a cat.”
And what use does a cat have for a unicorn, anyway?
Another thing to consider is that while unicorns are trendy right now, that won’t last forever. And some people absolutely despise unicorns, like this PickFu respondent: “I think Unicorns are a bunch of hot garbage.”
Let’s see why people didn’t like the bear/mouse, either.
Gray is nice, but the animal is creepy
An overwhelming amount of respondents liked the gray color of this cat bed, which is something the PickFu user should pay attention to.
But respondents felt creeped out by the bear with blank-looking eyes. One respondent said, “Option B looks like a scary,
Another added, “The way the eyes on [Option] B are portrayed would scare children and looks like it could be dead in my opinion. I feel this would deter people from buying this item.”
It would certainly deter some buyers. One cat owner even thought her cat would be creeped out by the eyes.
Many respondents hated the bear but liked the gray color because gray goes with all sorts of home décor. They wished that Option C, the feline-themed winner, would come in a gray option, too.
Ultimately, the best cat products for cat people involve cat things
As one cat owner said about the cat-themed bed, “Cats always win. Super cute.” A couple other respondents added that the yellow cat reminded them of Garfield, the iconic comic cat.
Things that remind cat people of cats make cat people happy.
That’s the bottom line.
Key takeaways: What are the best cat products?
Most respondents didn’t care for the unicorn or the bear/mouse, but some enjoyed the pink and gray colors. If you were the company behind this product, you would be wise to think about providing a cat-themed scratcher bed in three colors: pink, gray, and yellow.
That way, there’s a scratcher in three colors, making it likelier that every cat owner out there will like at least one of the colors and want to include the product in their home.
As you can see, reading through the comments on your PickFu poll is critical to the success of your product launch. You might have a clear winner, but the comments could reveal additional advice and information to develop your products further.
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