Featured Poll

Which One Won: Which Bottle Opener Did Amazon Prime Members Prefer?

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Test various product designs

A PickFu pollster tested two potential wall-mounted bottle opener designs, drawing on an audience of 50 Amazon Prime members. The products differed both in price and in design. The first design (Option A), priced at $12.99, was a metal trapezoidal receptacle with an attached black bottle opener. No artwork adorned it save for the embossed brand name. The second design (Option B), priced at $24.99, was a wooden wall mount shaped like a bottle, with an attached silver metal receptacle and a retro-style joke about beer. Can you guess which bottle opener the respondents chose? Check out the poll results here. … Continue reading

Which One Won? Which humidifier was preferred by 80% of women?

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Test product photos

Noted futurist Alvin Toffler said, “You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.” In other words, small things end up having a huge impact.

A recent PickFu poll demonstrates this principle well. Respondents were asked to choose between two photos of home humidifiers.

At first glance, the two humidifiers look identical. Both have sleek lines, a glossy, reflective black color, similar shapes, and a simple control panel. Yet respondents overwhelmingly chose one design over the other.
… Continue reading

Should Apple Unlock a Terrorist’s iPhone?

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It’s a contentious issue, pitting national security against privacy rights. Last week, a federal judge ordered Apple Inc. to help investigators gain access to encrypted data on the iPhone 5c used by Syed Rizwan Farook, who with his wife, Tashfeen Malik, killed 14 people in San Bernardino, California, on Dec. 2.

We polled 200 people to see whether they felt Apple should comply with the order. Here’s what they said…

PickFu Poll of the Week: Is Adam Driver Sexy?

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If you’re like me, you saw Star Wars: The Force Awakens this weekend. As I watched actor Adam Driver inhabit the character of Kylo Ren, I couldn’t help but giggle at the satirical headline from The Onion‘s offshoot StarWipe that read, “Our Spoiler-Free Star Wars Review That’s Just About Whether Adam Driver Is Attractive.” It’s not the first media outlet (albeit a humorous one) to delve into the controversy. Since his role on the HBO series Girls, entertainment fans can’t seem to decide whether Adam Driver is hot or not.

What else to do but turn to PickFu? We asked 100 females whether they thought Adam Driver is sexy. Here’s what they said!

PickFu Poll of the Week: Pricing Models

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Not only can PickFu help discover products and services that will or won’t work in the market, it can give you insight into how potential customers would prefer to pay for those products and services.

One PickFu user recently asked respondents whether they would prefer to pay for an adventure itinerary put together by locals, or pay a higher price to have that itinerary include gift cards to restaurants and activities within that itinerary.

See the results!

Poll of the Week: Thanksgiving Meats

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It’s Thanksgiving week, and we at PickFu certainly want to wish you all a happy holiday.

Do you serve a traditional meal, or are you willing to stray from the pack? That’s what we wanted to know when we asked 100 respondents, if you could only choose one protein (turkey or ham), what would you rather have on your Thanksgiving table?

Do you agree? See the results here!