Top Amazon sellers understand that product visuals — from videos to photography to A+ content — must showcase how fantastic their products are. The only problem? You need to make sure that you’re choosing the rightvisuals. While all product images are important, the main image is critical because it’s what shoppers will click or ignore in their Amazon search results.
So, how do you choose the image that’s going to immediately earn the attention and trust of your target customer? It’s simple: ask them.
In this PickFu poll, a seller asks 50 Amazon Prime members which product image they prefer.
To set your business up for success, step into the shoes of your customers. Ask them to weigh in on the product options you are considering before you go into production. This kind of idea validation helps you predict future sales.
In this PickFu poll, a seller asks 50 Amazon Prime members which of three products they preferred to buy. Can you guess which one won?
A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?
Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.
In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.
Some authors have a love-hate relationship with book descriptions — especially those that appear on jacket covers. On the one hand, what if they give too much away? But on the other, what if they don’t provide enough information to tantalize readers? How does an author find the perfect balance?
One PickFu user made this burden easier on herself by testing her two book descriptions in a recent PickFu poll. Since the book is aimed for a female audience, she asked an audience of 50 women, “Which book description is more appealing?”
There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you spend the entire time at the cashier’s desk hoping no one judges your reading choices.
But what if nudity isn’t the only thing that can sell a romance novel? One publisher tested this question in a recent PickFu poll. She posted two romance book cover ideas and asked an all-female audience, “Which book cover do you like better?”
Option A shows a fully dressed man in a suit. A stubbled chin turns to the side; the top buttons of his shirt are open.
In Option B, we get standard Romance-cover fare: a full set of ripply abs and pecs.
At PickFu, we’re always talking about the importance of Amazon product photos. A consistent tip we’ve observed over the years: shoppers want to see every component that’s included with the purchase. Your product infographic design can be an attractive visual way to convey this information.
In this PickFu poll, a seller asked 50 Amazon Prime members which image they’d be most likely to click on. Each product infographic design showed six magnetic spice containers, a chalk pen, and labels, but only one option (Option B) showed the product packaging.