Featured Poll


Which One Won? Making insider knowledge appeal to outsiders

There’s something appealing about reading a book from an insider’s perspective. It could be a book about being a paparazzo, or a midwife, or a maid. If there’s the magnetic pull of secret, insider information, we want to know it.

But there are ways to make even the most intriguing insider books stand out. One airline pilot wrote a book about tackling jetlag — from a pilot’s perspective — and created a PickFu poll to test two covers and titles.

Option A features a yellow-and-black illustration of a flight information display system. Option B shows two passports and an airplane laid over a map. The subtitle is long but neatly tucked under the prominent title.

Can you guess which one won?

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Which One Won? How to choose the best product options

Deciding what product to sell is just the first challenge that an entrepreneur has to face. Once you’ve got an idea of an item in mind, you also need to choose the coloring, packaging, and design of that product.

Often, it’s easy for businesses to get stuck in their own minds during this stage of the sales strategy. Entrepreneurs can quickly end up picking the product design that they like most, rather than adhering to the preferences of their customers.

But with PickFu, it’s easy to get insight into the kind of items customers actually want to buy. For instance, in this recent PickFu poll, the business owners asked respondents which style of coaster they were most attracted to.

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Which One Won? Using PickFu to Test App Design Details

When creating a new mobile app, it’s easy to get caught up in the big choices, like the logo or brand colors. But as you get further along in development, it’s time to test app design details.    

For example, the creator of an app called HappySeller already had most of the design completed. In this PickFu poll, they simply tested two different colors for the bottom navigation bar. 

The navigation bar is dark gray in Option A and light gray in Option B, while all the other details in the app design are the same. After taking a look at both options, can you guess which design won? 

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Which One Won? Which print book cover design makes customers reach for a book?

While PickFu is incredibly useful for ebook authors, it’s also a vital testing tool for authors who plan to publish their books in print. One author recently tested four print book cover design options for a book about Canadian facts and trivia. She specifically asked poll respondents which cover they’d pick up in a store.

Option A crowds its cover with chunky illustrations and playful font.
Option B has a cleaner look, with the subtitle set in a circle surrounded by Canadian landmarks.
Option C is similar to Option B but with a different color scheme and illustration.
Option D neatly lays out the Canadian landmarks illustration on the bottom half of the page.

Can you guess which one won?

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Which One Won? How to match your logo and company name

Men and women alike are always looking for ways to optimize their health, whether they want to lose weight, get stronger, or ensure they’re getting proper nutrition. When creating a brand around health, it’s especially important to match your logo and company name.

Original AllStar, a premium supplement brand, ran this PickFu poll to split test two potential logos for the business. 

The two logos use the same font for the product name and the same color palette of white, bright blue, and navy blue. The big difference between the two options is the graphic beside the product name. 

Can you guess which one won?

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Which One Won? Conveying boldness in a book cover

Are you a risk-taker, or do you usually stay away from, say, the edges of cliffs? Do you consider yourself a bold person, someone who radiates confidence? And finally, do you have to live dangerously in order to be bold?

One author set out to answer these questions when she created a PickFu poll to choose a cover for her book Live a Bold Life: Your 30 Day Mission to a Fearless Future.

Option A’s mustard-yellow cover doesn’t feature any danger-evoking images, but the word bold stands out from the rest of the title. In stark contrast, Option B features an illustration of a person standing at the edge of a cliff.

Can you guess which one won?

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Which One Won? How to pick the perfect app name

Choosing a name for your new mobile game is one of the most important decisions you’ll make. Like all business names, a good app name should be easy to say, memorable, and reflective of the game you are creating. You want to hint towards what your game is without being too obvious. Most importantly, the name of the game must be appealing enough to convince users to download it. So how to pick the perfect app name? Take a look at what this developer did.

The mobile game company in this PickFu poll wanted to know, based solely on the app name, which option respondents would more likely to download. The developer polled 50 users, all of whom self-identified as mobile gamers.

Option A was Idle Realm, while Option B was Idle Domain. Can you guess which mobile game name was more popular with the gamers in this poll? 

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Which One Won? Creative book cover design ideas

Most business owners are interested in books about marketing. But what if you wrote a book about account-based marketing (ABM) — a strategy in which the standard funnel gets flipped on its head — and wanted it to catch a reader’s attention? You’d need to demonstrate the upside-down nature of ABM through creative book cover design ideas.

One pair of authors tested two different cover designs for their book, ABM is B2B. Why Traditional Marketing is Broken and How to Fix It in a recent PickFu poll.

Option A’s bright yellow cover features a broken heart behind the subtitle. Option B features a soft blue cover with an egg cracked in the middle of it.

Can you guess which one won?

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Which One Won? Mobile app name ideas

With a massive number of mobile games available to download, first impressions are critical. Showing your mobile app name ideas to players before launching in the App Store is smart.

The game creator in this PickFu poll ran a split test of two possible app names. They targeted an audience of 50 respondents who play mobile games on either an iPhone or Android device

These respondents chose between Option A, Moe Moe Girls, and Option B, Zombie Girls. 

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Which One Won? Even subtle changes can improve logo design

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable. 

The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!

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