Which One Won?

Which One Won? Guns and Double-Barreled Questions

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Guess which one won in this book cover test

A crime novelist used PickFu to test two cover designs for his book Whiskey Devils. The respondent pool consisted of 50 people drawn from the general population. Option A featured an orange backdrop with bullet holes and gunsmoke and an evocative illustration of a hand transforming into a gun. Option B featured a subdued and elegant photograph of two shot glasses filled with whiskey on a dimly lit bar top. The publisher asked two questions of respondents: “Which cover is more enticing and eye-catching for a crime novel? Which makes you want to read further?”

Which book cover do you think our general population audience selected? Give it your best guess, then read the poll results here.

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Which One Won? High-End Packaging and Its Perils

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A product’s packaging influences how a customer feels about what’s inside, which in turn affects whether she decides to buy it. Therefore, product developers must be conscious of the perceptions their packaging evokes.

Take, for example, this PickFu poll of two different designs for a bamboo cutlery drawer.

Option A features an off-white and green color palette, while Option B is predominantly black with gold foil accents. Can you guess which one won?

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Which One Won? What Book Covers Communicate to Readers

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The design of a book cover has a huge influence on whether a reader chooses to purchase that book. Therefore, it’s important for authors and publishers to be conscious of a reader’s perception of your cover design.

Take, for example, this PickFu poll of two different book cover designs.

Option A features one person dragging a body through a grove of palm trees, silhouetted against a blue, twilight sky. Option B features a simple silhouette of a cat against a red background. Can you guess which one won?

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Which One Won? Guess which logo best reflects organic skincare

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Organic skincare company Akhal ran a test of two potential logos. The logo needed to reflect that Akhal’s range of products come from plants sourced 100% from small farmers. To reflect its high-end market, the audience for the test comprised women with household income between $60K and $100K. While both logos had a similar visual design (the company name and tagline in a circle), the iconography differed. Option A featured an interwoven leaf and flower pattern, while Option B was an abstract heart-shaped leaf. See if you can guess which logo made a more positive impact, then check out the poll here. … Continue reading

Which One Won? The Importance of Word Associations

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When it comes to marketing, language is everything. You have to use words that capture the imaginations of your target demographic. To do this, you must understand the associations that a word can carry.

Connotations are the cultural and emotional baggage that words can carry within a specific culture. For example, the words clever and devious are synonymous, but devious has a negative connotation, as it is associated with underhanded motivations. Many people haven’t thought about connotations since their high school English classes, but it’s a crucial idea for anyone using language to sell a product.

This featured poll is like a case study in how connotations affect customers’ perception of a product. Fifty female respondents were asked which of two names they would prefer for a YouTube channel and website featuring reviews of different bags. Option A was the name “Bag Vids” and Option B was “Bag Reports.” Can you guess which one won?

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Which One Won: Which Bottle Opener Did Amazon Prime Members Prefer?

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Test various product designs

A PickFu pollster tested two potential wall-mounted bottle opener designs, drawing on an audience of 50 Amazon Prime members. The products differed both in price and in design. The first design (Option A), priced at $12.99, was a metal trapezoidal receptacle with an attached black bottle opener. No artwork adorned it save for the embossed brand name. The second design (Option B), priced at $24.99, was a wooden wall mount shaped like a bottle, with an attached silver metal receptacle and a retro-style joke about beer. Can you guess which bottle opener the respondents chose? Check out the poll results here. … Continue reading

Which One Won? Which humidifier was preferred by 80% of women?

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Test product photos

Noted futurist Alvin Toffler said, “You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.” In other words, small things end up having a huge impact.

A recent PickFu poll demonstrates this principle well. Respondents were asked to choose between two photos of home humidifiers.

At first glance, the two humidifiers look identical. Both have sleek lines, a glossy, reflective black color, similar shapes, and a simple control panel. Yet respondents overwhelmingly chose one design over the other.
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