#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.

When it comes to marketing, language is everything. You have to use words that capture the imaginations of your target demographic. To do this, you must understand the associations that …

Test various product designs

A PickFu pollster tested two potential wall-mounted bottle opener designs, drawing on an audience of 50 Amazon Prime members. The products differed both in price and in design. The first …

A PickFu pollster tested two potential names for a website and YouTube channel that reviews handbags, messenger bags, and backpacks. The poll asked 50 women to choose between Bag Vids …

Test product photos

Noted futurist Alvin Toffler said, “You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.” In other …

It’s a contentious issue, pitting national security against privacy rights. Last week, a federal judge ordered Apple Inc. to help investigators gain access to encrypted data on the iPhone 5c …

May old acquaintance be forgot. It’s that time of year when we resolve to better ourselves. Whether it’s to lose weight, quit smoking, or floss more, New Year’s resolutions tend …

If you’re like me, you saw Star Wars: The Force Awakens this weekend. As I watched actor Adam Driver inhabit the character of Kylo Ren, I couldn’t help but giggle …

Not only can PickFu help discover products and services that will or won’t work in the market, it can give you insight into how potential customers would prefer to pay …

Businesses use PickFu to validate their ideas, and one PickFu user had a particularly memorable idea – coffee mixed with fruit juice. The user polled 50 people to see whether …

What does the future look like? Is it a bleak dystopian hellhole? Or is it a time full of promise and possibility? One PickFu user wanted to know, so he …