Say you’re a writer of religious self-help books, but you want your book to appeal to everyone. Do you design your title and cover with religion in mind or the general audience who’ll be reading it (hopefully)?
Author Michael Peters created a PickFu poll to answer that question for his own religious self-help book.
Option A’s title is a bit of a mouthful: Lost in Detroit: Bent Nails, Alien Life, and Jesus of Nazareth: The Journey to the Non-Religious Jesus. The cover features a clean black, white, and turquoise color scheme with the Detroit skyline below the title.
Option B’s title is much shorter: Tired of Religion? Come & See Jesus of Nazareth. The cover art is a blurred painting of Jesus.
When choosing products to sell online, you don’t have to reinvent the wheel. If the product you want to sell is popular with the masses, embrace its popularity.
But because trends come and go, it’s good to test products side by side and see which is more appealing. You’ll get an idea of which products to stock up on.
In this PickFu poll, the seller is choosing products to sell online by asking which set of motivational wall art prints would be more popular. The two sets of prints have different motivational sayings and different designs. The most notable difference is that Option A includes some graphic elements, while Option B is just text designs.
While browsing, online shoppers focus most of their attention on your product images for Amazon. Amazon sellers need professional-looking photography for product listings, including detail shots, lifestyle scenes, and key images.
An e-commerce seller used this PickFu poll to test two key images from a general audience of 50 respondents. Each image is a variation of a product flat lay showcasing the included colors, sponges, and brushes of the seller’s face and body paint kit.
Both key images have similar layouts but Option B includes a picture of a female model covered in the body paint. There are also variations in the features highlighted on the main graphics. Between the two product images for Amazon, can you guess which one won?
Split testing with PickFu is useful for deciding between design aspects of your app or website, but it’s also effective for validating any new mobile app game ideas you have. Before investing too much time or money into a new game concept, you can create a PickFu poll to find out how well your idea is received by an audience.
That’s exactly what the creator of this poll did, showcasing screenshots of two different mobile games and asking which one the audience would be more likely to play.
Both games are idle role-playing games and show two sides battling in an open environment. Option A has a darker background with cartoon-style characters, while Option B has a brighter background with more realistic characters.
There’s something appealing about reading a book from an insider’s perspective. It could be a book about being a paparazzo, or a midwife, or a maid. If there’s the magnetic pull of secret, insider information, we want to know it.
But there are ways to make even the most intriguing insider books stand out. One airline pilot wrote a book about tackling jetlag — from a pilot’s perspective — and created a PickFu poll to test two covers and titles.
Option A features a yellow-and-black illustration of a flight information display system. Option B shows two passports and an airplane laid over a map. The subtitle is long but neatly tucked under the prominent title.
Deciding what product to sell is just the first challenge that an entrepreneur has to face. Once you’ve got an idea of an item in mind, you also need to choose the coloring, packaging, and design of that product.
Often, it’s easy for businesses to get stuck in their own
minds during this stage of the sales strategy. Entrepreneurs can quickly end up
picking the product design that they like most, rather than adhering to
the preferences of their customers.
But with PickFu, it’s easy to get insight into the kind of items customers actually want to buy. For instance, in this recent PickFu poll, the business owners asked respondents which style of coaster they were most attracted to.
While PickFu is incredibly useful for ebook authors, it’s also a vital testing tool for authors who plan to publish their books in print. One author recently tested four print book cover design options for a book about Canadian facts and trivia. She specifically asked poll respondents which cover they’d pick up in a store.
Option A crowds its cover with chunky illustrations and playful font. Option B has a cleaner look, with the subtitle set in a circle surrounded by Canadian landmarks. Option C is similar to Option B but with a different color scheme and illustration. Option D neatly lays out the Canadian landmarks illustration on the bottom half of the page.
Men and women alike are always looking for ways to optimize their health, whether they want to lose weight, get stronger, or ensure they’re getting proper nutrition. When creating a brand around health, it’s especially important to match your logo and company name.
Original AllStar, a premium supplement brand, ran this PickFu poll to split test two potential logos for the business.
The two logos use the same font for the product name and the same color palette of white, bright blue, and navy blue. The big difference between the two options is the graphic beside the product name.
Are you a risk-taker, or do you usually stay away from, say, the edges of cliffs? Do you consider yourself a bold person, someone who radiates confidence? And finally, do you have to live dangerously in order to be bold?
One author set out to answer these questions when she created a PickFu poll to choose a cover for her book Live a Bold Life: Your 30 Day Mission to a Fearless Future.
Option A’s mustard-yellow cover doesn’t feature any danger-evoking images, but the word bold stands out from the rest of the title. In stark contrast, Option B features an illustration of a person standing at the edge of a cliff.