Which One Won? Testing covers for a book about learning French

November 20th 2019 By Laura Melchor

What makes someone want to learn a new language? Is it the romantic nature of discovering another culture? A desire to communicate with a broader range of people? Maybe it’s a little bit of both. And when those language learners search for books to help them achieve success, they’ll want their desires reflected on the book’s cover. And the best method for testing covers for a book? PickFu, of course.

Author Frederic Bibard ran a PickFu poll to find out which of two covers would appeal the most to an audience of people who read 1-3 books a month.

Option A features a lot of text that tells readers what they’re getting. The illustrations on the cover depict iconic French symbols.

Option B eliminates all but the title and author text (and a ‘+ Audio’ insert to let people know they get a free audiobook, too). This less-crowded cover also features well-known French sites but presents them in a more whimsical way.

Can you guess which one won?

Which One Won? Naming an in-game currency

November 13th 2019 By Robyn Petrik

Developing a new mobile game requires many decisions along the way. Some decisions are obvious, like coming up with a mobile app name and designing an icon for your game. Some decisions are much less obvious though, like choosing a name for the in-game currency.

In the mobile app GawkBox, you play mini-games against other creators and create your own community through live chat. The developers behind GawkBox used PickFu to poll 50 mobile gamers to decide on a name for its virtual currency. The team was trying to decide between calling it Goins or G-Bucks.

Can you guess which one won?

Which One Won? How to test book cover designs like a bestselling author

November 6th 2019 By Laura Melchor

Even the most seasoned authors need advice on which book covers attract their readers the most. Danielle Girard, author of 13 books — including several bestsellers and award-winners — created a PickFu poll to test book cover designs for her newest e-book series.

She asked 50 readers of e-books this question: “Which cover (and why) do you prefer for ‘Dead Center,’ the first book in the Gritty, Pulse-Pounding, Female Police Suspense Series set in San Francisco?”

Option A emphasizes the title and author names with a large, crackly font set against a moody background. A red, blood-like substance drips down the image of a gray sky and tilted bridge.

Option B’s cover shrinks the font size but adds more text, along with the image of a woman caught in crosshairs and a twinkling nighttime cityscape.

Can you guess which one won?

Which One Won? Creating an app icon for college students

October 30th 2019 By Robyn Petrik

When someone is scrolling through the app store, what’s the first thing to catch their eye? The app icon! With this in mind, creating an app icon that’s catchy will help increase your downloads. If you only have a mediocre icon, people will scroll right past your app without taking a closer look.

A company designing a fun mobile app to connect college students ran this PickFu poll to test out two icon designs. With the attention span of young people being shorter than ever, this company knows it must get their icon design right the first time around.

Both icons are bright and jump out at you. Option A uses multiple colors, while Option B sticks with just red and white. Each app icon features a different animal as well – the first uses a parrot while the second uses a seal.

Do you know which app icon won?

Which One Won? How to handle close results

October 23rd 2019 By Robyn Petrik

As an Amazon seller, there are endless details to decide on when choosing inventory. Finalizing which colors to offer your products in can make or break sales. Color is one of the first things a customer will notice about your product and will either draw them in or turn them away.

The seller in this PickFu poll was trying to decide which shade of blue to choose for this waterproof speaker. Option A is aqua, a cooler color, and Option B is turquoise, which is a touch warmer. With two similar shades of blue, can you guess which color the respondents preferred?

Which One Won? Unique business name ideas

October 16th 2019 By Robyn Petrik

The right business name sets the tone for your success. If you choose a catchy name, you’ll immediately attract the attention of potential customers and become a memorable brand. Go with a lackluster name and it will have the opposite effect. Your business will go unnoticed and struggle to gain momentum. But how will you know if your unique business name ideas resonate with customers?

In this PickFu poll, an entrepreneur asked for feedback on two different names for an online store. Once it opens, the store will sell items made from alpaca wool including socks, sweaters, and blankets.

Option A: Alpaca Approved
Option B: Alpaca Outpost

Which business name won?

Which One Won?: How e-commerce photo editing affects results

October 9th 2019 By Madeline Raynor

In this week’s “Which One Won?”, we’ll look at an example of how a snazzy design choice in e-commerce photo editing can capture shoppers’ attention.

In this poll, an e-commerce seller conducted a split test on 50 people, presenting them with dueling product images of a musical egg toy set. The two options played around with the layout and the look of the components.

In Option A, the eggs are displayed in a circle, making them resemble flower petals.

In Option B, the eggs rest naturally in the white space.

Both feature a hand holding an egg, but each is in a different position. The two also have different-looking symbols conveying that there are six eggs in a set.

Can you guess which one won?

Which One Won? Deciding the best book title ideas for a book about decision-making

October 2nd 2019 By Laura Melchor

Even authors who write about how to make decisions more effectively need assistance when making a decision about their book title ideas. One such author took the question to PickFu to find out which of two titles appealed the most to readers.

Option A reads, “The Decision Making Blueprint: A Simple Guide to Better Choices in Life and Work.” This title is concise and directly tells the reader what they’re getting.

Option B reads, “The Decision Making Blueprint: A Simple Guide to Effective Thinking, Smart Choices, and Better Results.” This longer title lays out in detail what readers will learn once they read the book.

Can you guess which one won?

Which One Won? The importance of product design

September 25th 2019 By Madeline Raynor

This week, we’ll examine the importance of product design, illustrated by this PickFu poll. An e-commerce seller split-tested patterns for reusable beeswax food wraps. Both images feature styles that are beautiful and well-designed, but the audience of 50 Amazon Prime members were tasked with choosing one.

In Option A, the three patterns are bees, avocados, and pineapples. In Option B, there are three geometric/honeycomb patterns.

It’s a tough choice, but one option came out ahead. Can you guess which one won?

Which One Won? How to write a medical book title

Modified: May 6th 2020 By Laura Melchor

It’s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction books especially, titles play a crucial role in marketing: unlike with fictional novels, readers want to know exactly what they’re getting.

One medical author created a PickFu poll to test potential titles for a nonfiction book about handling Alzheimer’s. The book aims to appeal to caregivers.

Option A is Alzheimer’s Disease and other dementias: Coping and Caring. A BETTER Approach For The Caregiver. Option B is Alzheimer’s Disease and other dementias. A Better Approach to Coping and Caring.

Can you guess which one won?