Business

Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

A cover image for an article entitled Demographic Profiling: Everything You Need to Know

What is demographic profiling? Demographic profiling is a bit like creating a character for a novel or a film. Only instead of a fictional person for a story, you’re figuring …

Header image for 7 Tips to Create an Attitudinal Survey on PickFu

One of the best things about PickFu is that you can get attitudinal survey feedback from an objective audience. via GIPHY Let me clarify. An attitudinal question measures subjective things …

online focus group

If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, …

Men and women alike are always looking for ways to optimize their health, whether they want to lose weight, get stronger, or ensure they’re getting proper nutrition. When creating a …

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should …

There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right …

Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, …

10 unique packaging ideas

Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging helps to convince potential consumers to make that leap …

Traditional market research methods such as telephone calls and in-person focus groups are cost-prohibitive and too time-consuming for many businesses. With an online panel, surveys can be completed quickly and …

Business financing

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing. If you’re launching a new product, you’re likely going to need financing to cover the …