Organic skincare company Akhal ran a test of two potential logos. The logo needed to reflect that Akhal’s range of products come from plants sourced 100% from small farmers. To reflect its high-end market, the audience for the test comprised women with household income between $60K and $100K. While both logos had a similar visual design (the company name and tagline in a circle), the iconography differed. Option A featured an interwoven leaf and flower pattern, while Option B was an abstract heart-shaped leaf. See if you can guess which logo made a more positive impact, then check out the poll here. … Continue reading
Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing on your website, on platforms like Google Ads, and split testing on Amazon. In this article, let’s discuss how to test Facebook Ads, both using Facebook Ad Manager and an alternative (and perhaps cheaper!) method using PickFu.… Continue reading
When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as you and your team members do. Of course, this is rarely the case. When consciously avoiding groupthink, how can you and your colleagues break out of your own bubble and address an old problem with a new perspective? What methods can you rely on to get feedback and understand your customers’ pain points and desires?
I spoke with several entrepreneurs who offered the following advice. … Continue reading
There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, company rank, even juvenile delinquency. For instance, one study claimed that if you are a woman with a gender-neutral name like Cameron, you may be more likely to succeed in a legal career. There’s even a fancy term for it: nominative determinism.
In business, shorter company names are usually more memorable and distinctive than long ones. And, as one blogger observed, IPOs may be more likely with a name under 13 characters. A name that begins towards the start of the alphabet might place you towards the top in local or online lists.… Continue reading
One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls and make your tests the best they can be.
1. Decide how much you want to reveal.
Your question is the heart of your PickFu poll, the basic information to which respondents react. When testing a logo, you should consider what, if anything, to tell them about your business or service. … Continue reading
Clay Ostrom is the co-founder of a consultancy called Map & Fire which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, who we’ve also featured here on the PickFu Blog.
Message Testing Polls
Taking Mike’s advice, Clay used PickFu conduct marketing message testing for two titles of a Medium article he was writing. He wanted to see which title and illustration had more click appeal.… Continue reading
Exactly who likes your product or design should never be a mystery to you. Knowing your audience means understanding their needs and desires, and knowing how best to address them.
On PickFu, you always know who answers your polls – each result includes a demographic breakdown of gender, age, income, ethnicity, and education level. But you can also target certain demographic groups so that only certain subsets of the population respond to your poll. … Continue reading
Recently, a new customer signed up for PickFu and told us he’d discovered our service in a book. That book was Launch Tomorrow: The Non-Designer’s Guide to Using a Landing Page to Launch a Lean Startup, by Luke Szyrmer.
In it, Szyrmer outlines a method for defining an audience, validating an idea, and quickly taking that idea to market. PickFu is featured as a means of rapid market testing “in order to figure out which concepts grab attention, tickle tastebuds, and leave people wanting more.”
“The implications of PickFu,” he writes, “are enormous… If you can find out how people react to a certain color or shape or logo or byline, you have a much better chance of choosing something attractive.” … Continue reading
An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.
Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: … Continue reading
99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, signage, and more. Graphic designers around the world compete to win, you provide feedback, and after seven days, you pick a winner.
Here at PickFu, we crowdsourced our own logo using 99designs. Once the contest began, however, something became clear: even though receiving over 350 designs was valuable from a cost perspective, choosing a winner among them all was beyond overwhelming.
“We’re programmers, not designers,” said Justin Chen, PickFu co-founder. “Other than my own visceral reaction, it was hard to judge the value of all the colors, typefaces, and icons.” … Continue reading