When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as possible to buy.
The way to accomplish this is with A/B testing (also called split testing). A/B testing is the process of using two versions of a web page on an audience to compare performance. A traditional split test directs a portion of your website traffic to one version of a page and directs another portion of your website traffic to a different version of that page. PickFu’s split testing is slightly different: instead of testing live, you can create a poll before your product launches and test ideas on an audience in a sandbox environment. PickFu provides the respondents and you’ll get results in as little as a few minutes.
Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.
Split testing is a common method to optimize your Amazon product listings and increase sales. Since there are so many aspects you can test in each listing, split testing can become complicated. We’re going to look at the basics of Amazon split testing and how PickFu polls make split testing easier with reliable results.
A double-barreled question, also known as a compound question or a double-direct question, is a question that touches upon two different issues and is sometimes regarded as an informal fallacy. However, it only allows for a single answer.
Essentially, a double-barreled question makes the mistake of combining what should be two questions into one.
When you create a PickFu poll, you have the option to poll your own audience or pose the question to the PickFu panel, a pool of respondents that span many demographic, geographic, and behavioral categories. So which should you choose? Let’s discuss the differences. … Continue reading
After listening to your comments and requests, we’re excited to launch some new products that we hope you’ll love.
The classic PickFu poll, the PickFu Head-to-Head, is exactly as you remember it: 2 to 8 ideas are presented to respondents in head-to-head matchups, meaning two at a time. For each matchup, respondents vote on their favorite of the two options presented and provide a written comment about why they chose one over the other.
But now, you’ve got two new options for polling: PickFu Solo and PickFu Ranked! … Continue reading
There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, company rank, even juvenile delinquency. For instance, one study claimed that if you are a woman with a gender-neutral name like Cameron, you may be more likely to succeed in a legal career. There’s even a fancy term for it: nominative determinism.
In business, shorter company names are usually more memorable and distinctive than long ones. And, as one blogger observed, IPOs may be more likely with a name under 13 characters. A name that begins towards the start of the alphabet might place you towards the top in local or online lists.
Your business name can be evocative of the kinds of client you serve, your company mission, or what makes your business unique. No matter what imagery your company name is associated with, however, one thing is certain: your name is your calling card.
It’s no wonder Fortune 500 companies spend millions of dollars on studies and consultants when it comes time to name a business. But you don’t need millions to run a successful test, and you don’t need a thousand company name ideas to begin testing. Follow these four tips and you’ll be well on your way to finding the best name for your company.
One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls and make your tests the best they can be.
1. Decide how much you want to reveal.
Your question is the heart of your PickFu poll, the basic information to which respondents react. When testing a logo, you should consider what, if anything, to tell them about your business or service. … Continue reading