PickFu Explained


Copy Testing: The Secret to Better Sales

Have you ever seen a really neat product on Amazon that you considered buying until you read the product description? Maybe there were missing words, misspellings, jumbled sentences, or glaring grammatical errors. It’s clear the company did not try copy testing before it went live.

What is copy testing?

If you’re a seller of any product, you know that clean, meaningful copy helps your product sell.

Copy testing is the best way to make sure you put your sharpest words before your customers’ eyes. You take your marketing copy (see examples below) and show it to an objective crowd. The test respondents then provide you with detailed feedback so you can know what’s working and what’s not before you put your copy out into the market.

Copy testing is especially effective when you’re selling across borders to ensure that your copy hits the right notes in the native language. Even British English and American English have distinct cultural differences, and you want to how customers in your relevant regions respond to your words.

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How an Online Focus Group Can Help Your Brand Thrive

If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, reserved a pleasant conference room, catered a light lunch, and hired a skilled moderator. You presented your product demos and the accompanying questions. Maybe each participant provided thoughtful, positive feedback and you left the focus group glowing.

But was that feedback genuine?

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Who Is PickFu’s Market Research Panel?

PickFu is one of the best polling platforms out there to help you make business decisions. As a consumer research platform for app developers, online sellers, entrepreneurs, and more, our purpose is to help you get a second (or 50th) opinion from a targeted audience. PickFu makes it possible to poll people who resemble your target customer. Let’s take a closer look at who makes up the PickFu market research panel.

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What the heck is PickFu?

As an e-commerce seller, you do everything you can to make more revenue. That’s why you spend so many hours attending conferences, researching products, and learning from experts on YouTube. 

In all of your e-commerce learning, you may have stumbled across the strange word PickFu, pronounced “pick-foo.”

Um, a what?

If you’re like most people, hearing that word may have caused you to do a head-tilt. But don’t turn away! This “PickFu thing” is something that you definitely need to look into. 

All right, so what is it?

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E-commerce Product Page Testing Step-by-Step

When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as possible to buy.

The way to accomplish this is with A/B testing (also called split testing). A/B testing is the process of using two versions of a web page on an audience to compare performance. A traditional split test directs a portion of your website traffic to one version of a page and directs another portion of your website traffic to a different version of that page. PickFu’s split testing is slightly different: instead of testing live, you can create a poll before your product launches and test ideas on an audience in a sandbox environment. PickFu provides the respondents and you’ll get results in as little as a few minutes.

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5 Best Practices for Using PickFu

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.

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