Exactly who likes your product or design should never be a mystery to you. Knowing your audience means understanding their needs and desires, and knowing how best to address them.
On PickFu, you always know who answers your polls – each result includes a demographic breakdown of gender, age, income, ethnicity, and education level. But you can also target certain demographic groups so that only certain subsets of the population respond to your poll. … Continue reading
As Americans, we often scratch our heads at the legions of international soccer fans who can live with a tie. A score like 2-2 (or even worse, a 0-0 draw) is so inconclusive – we like the clarity of winners and losers. When a game ends tied, how are we supposed to feel?!
But a tied game is still hard-fought. The players still put it all out on the field, exert huge amounts of effort, and in the end, are shown to be evenly matched. Alan Jacobs wrote an impassioned defense of ties a few years ago in the Wall Street Journal. In it, he writes,
Since scoring is so rare, many matches end 0-0 or 1-1. And this is something that we soccer fans don’t just accept about the game: we love it. We love that scoring is so darn hard, that, most of the time, many interlocking pieces of game action have to fall into place just so in order for the ball to make its way into the back of the net. We want it that way.
This is a good lesson when your PickFu poll ends in a tie. It’s difficult to score big with an audience. You probably know (or are) someone who will only drink Coke or only drink Pepsi. These are passionate, insistent customers. But you also probably know someone who doesn’t have a cola preference, or even can’t tell the difference. (These people are crazy, by the way, because obviously Coke is superior). … Continue reading
An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.
Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: … Continue reading
It’s one of the most common questions we hear from PickFu users: How do I test more than two options?
There’s two main approaches to doing just that, but before we delve in, let’s step back a second and address something fundamental: Why does PickFu only test two options in the first place?
Good question. It’s a concept called a pairwise comparison. … Continue reading
If you’ve used PickFu before, you’ve witnessed the magic of valuable insights pouring in. Are invisible internet hamsters running around? Have elves toiled away to help your research? Today, we’re pulling back the curtain to explain what happens once you hit Submit. … Continue reading
99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, signage, and more. Graphic designers around the world compete to win, you provide feedback, and after seven days, you pick a winner.
Here at PickFu, we crowdsourced our own logo using 99designs. Once the contest began, however, something became clear: even though receiving over 350 designs was valuable from a cost perspective, choosing a winner among them all was beyond overwhelming.
“We’re programmers, not designers,” said Justin Chen, PickFu co-founder. “Other than my own visceral reaction, it was hard to judge the value of all the colors, typefaces, and icons.” … Continue reading
A short while ago, I wrote about Twitter’s new polling feature. I was excited when the feature was rolled out to me so I could try it myself.
Now, I’m not the world’s biggest Twitter user. I’m certainly no celebrity. But I’ve been active on Twitter for over five years and at the time of this writing, I have 423 followers. (Want to boost my ego and add to the total? Follow me @kimkohatsu!) My 400+ users are comprised of professional contacts, brands I’ve mentioned or contacted via Twitter, and some friends and family. According to a 2012 study (the latest I could find), the average Twitter user has 208 followers. I’ve got over twice as many — not bad, right? … Continue reading
You asked, we answered: Now when you run a poll, you have the option to choose multiple demographic options, and multiple options within each demographic. Want to know how Hispanic, Asian, and African-American mothers feel about something? What about Democrats under age 50? Got a question for iOS users with a college or postgrad degree? Ask rural and suburban vegans anything! … Continue reading
Last week, Twitter announced it was rolling out a feature that enabled users to create polls. Polling isn’t totally new on Twitter; brands sometimes would tally retweets, favorites, or hashtag instances as informal votes. With this new feature, however, Twitter users can compose a poll, present two options, and get an answer.
It’s a fun idea. Some sample questions Twitter used were, “Did the ref make the right call?” and “What should I name my dog?”
But when it comes to business ideas, there are some very distinct differences between Twitter and PickFu that you should consider.
Your idea might be in a competitive market, and you want to hold your cards close to the vest. On PickFu, you can do that. Twitter by its very nature is out there for the world to see.
On PickFu, you choose how many answers you need, from 50 to hundreds. But if your Twitter following is small, engagement on your poll may be limited, and you might find biases because your audience knows you personally.
Answers vs. votes
PickFu respondents justify and explain their answers, whereas on Twitter you’ll only get votes. PickFu customers glean valuable insights from reading respondents’ answers and find commonalities and trends through repeated words and phrases.
On PickFu, all respondents are US-based and have signed a non-disclosure agreement. You can also segment your audience by gender, age, income, ethnicity, education level, political affiliation, home ownership, mobile device, and more. On Twitter, anyone with an account can participate in your poll.
Have you used Twitter polls yet? What did you think? Let us know in the comments!