Which One Won? Does steak sell steak knives?

There’s nothing more natural-looking than a steak knife cutting into a slab of meat. The sight can make a meat lover’s mouth water, and it would follow that featuring a nice cut of meat next to a steak knife set could appeal to potential customers.

One seller recently ran a PickFu poll to test that very thing. They wanted to know which primary Amazon photo to use for their steak knife listing.

Option A showcases a steak knife set, two accessories, and an image of…well…steak.

In Option B, the steak is gone and instead, all three accessories are visible.

Can you guess which one won?

And the winner is…Option B! Let’s find out why respondents decided that steak isn’t needed to sell steak knives.

Steak knives aren’t just for steak

One big issue respondents had with Option A is that vegetarians and vegans use steak knives all the time, too. You can use steak knives to chop vegetables, peel fruit, and slice tofu.

Therefore, the image of steak in Option A becomes limiting.

Said one respondent, “I don’t care for the meat in the picture, plus the ad alienates vegetarians.” If your brand is trying to sell to everyone, vegetarians included, it won’t do to include a photo of steak in your main Amazon product listing image.

Meat eaters know what steak knives are for

Meat lovers probably won’t use their steak knives to slice through tofu. They don’t need to see a photo of meat in order to know what to do with the things!

As one respondent said, “I do not need to see a big slab of meat beside the knives. I already know what the knives are used for. The meat looks unappetizing and it would not entice me to click on the picture.”

Yikes. If you do want to include a photo of steak, follow this respondent’s advice: “I feel like the slab of steak in [Option] A is a bit unnecessary in the picture. I personally would have a better cut that is presented in a way that’s more appealing if I were going to have it be part of the image.”

If you really feel the need to include a photo of your beautiful knife’s ability to slice through a steak with ease, orchestrate a picture that doesn’t make PickFu respondents say things like, “The steak looks gross,” and “[Option A] is creepy with the red meat cut and laying there.”

Customers want to see everything they’re getting

The final complaint against Option A? It doesn’t show everything you’re getting when you buy the set.

PickFu respondents liked that Option B shows them the box, the steak knives, the knife sharpener, and even the little bag for the sharpener.

“This one looks clean,” one respondent said of Option B, “and it shows all the pieces that come with the product.”

Key takeaways

Despite what you may think, you don’t need steak to sell steak knives. Everyone knows what steak knives are for and can decide whether to use them for meat or for something else.

But say this brand only intends to sell steak knives to meat-eaters. If that’s the case, it would be wise for them to run another poll but targeting an audience of meat-eaters only. The difference in feedback could be shocking.

Do you need help deciding which main product image to use for your Amazon listing? Split-test the images on PickFu to find out which one will boost your sales.


Learn More:Product vendors and e-commerce sellers use PickFu to optimize product listing pages by testing design concepts, photos, and descriptions with Amazon Prime member audiences.

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