In this week’s featured poll, an e-commerce seller learned an important lesson about how to photograph clothing for Amazon.
The pollster tested two product images on an audience of Amazon Prime members. Option A showed a folded pair of tights. Option B showed a pair of legs modeling the tights.
Can you guess which one won?
The winner is Option B by a landslide, with consistent results among male and female panelists. Let’s take a look at what Option B got right.
How to photograph clothing tip #1: Tights are a strange beast
Any woman can tell you that tights and pantyhose look weird when they aren’t on your body. They’re shriveled, shapeless, and unappealing in a dresser drawer, but once you slip the stretchy material over your legs, the garment looks completely different and is 100 percent more attractive. So, when selling tights online, it’s best to show the product on a model. A majority of participants cited the tights being on a mannequin as the reason they chose B.
One respondent summed this hosiery conundrum up when she wrote “Empty hose or leggings are pretty dull. Put them in legs and they become fascinating.” Another wrote, “I like seeing the product in use rather than looking saggy.”
How to photograph clothing tip #2: Models help online shoppers judge the fit
One woman aged 35–44 brought up an excellent point. She wrote, “I chose B because it gives more information about how the garment might look on my own body, because this image shows how the material stretches and fits around curves.”
When shopping for clothing online, you can’t try anything on. Seeing the garment on a model helps you visualize how it fits. Others echoed the importance of using a model to show how the garment would look on the wearer. “Having a model (whether it’s real or fake person) always looks better than not because the consumer can imagine the product on them.”
How to photograph clothing tip #3: Show off every feature
Some participants noted that without the mannequin, they would have had no idea what the product was. That’s why showing your product on a model or in use can be crucial.
But even if a customer easily identified the tights, the holes in the feet might give her pause. Option B instantly clarifies this feature: you have the option of cuffing the bottom or wearing them with the hole positioned on the bottom of the foot for traction, which would come in handy for a ballet dancer. One participant commented, “I like Image B because it actually shows the product in use which answers what the little opening on the foot section is for. … I like them very much because of the versatility.” This unique feature increases the product’s value and should absolutely be part of the main image.
Key takeaways on how to photograph clothing
When selling tights or pantyhose online, follow the golden rule: show them on a model or else they’ll look “saggy.” In general, when selling clothing online, it’s best to use a model or mannequin so shoppers can get a feel for how the item would look on them.
Lastly, showing an item on a model or in use will eliminate any confusion shoppers might have over what the item is or what certain features are, like the holes in these tights.
If you want to be certain that your Amazon image is showing your product in the best light, try it out on real consumers with a PickFu split test poll.