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Encrypted Art, a digital frame brand, needed to lock down its logo design, so it tested two options on PickFu with a general audience of 50 respondents.

The two options are nearly identical and the tagline copy is the same. But in Option A, the geometric symbol is framed by a thin gold and black border. In Option B, the symbol is larger and doesn’t have a frame.

Can you guess which one won?

And the winner is…Option A, with 31 of 50 votes and a final score of 62.

Here’s what respondents had to say.

To encrypt or not to encrypt?

They may have disagreed about which logo design stood out the most, but respondents on both sides liked the gold and black color scheme. The main difference between the two is the square border around Option A’s logo, and that, it turns out, is key.

It simply makes sense for a logo to include a frame or border if a company specializes in, well, digital frames and borders, respondents said.

One respondent said the border is “suggestive of something being locked or encrypted” and thus matches the brand name perfectly.

Others agreed, saying Option A’s logo looks secure and clean as opposed to “wandering and detached,” as one person wrote about Option B.

It’s also worth noting what respondents didn’t like about each option. Some people voted for Option B because they said the logo in Option A was too small. And even though the tagline, Because Art Is Anything You Consider Art, is separate from the logo and not part of the visual design, one person who voted for Option A said “the tagline isn’t great.”

Other highlights

  • 68.8% of female respondents and 58.8% of male respondents preferred Option A
  • Option A was the overwhelming favorite among 45-to-54-year olds
  • Votes were evenly split among the youngest and oldest age groups
Screenshot of PickFu poll showing results filtered by age group
The results filtered by age.

What they said

“The tighter, outlined logo is better looking to me. It strikes me as a professional company that still has a creative side. The other logo still looks good because of the nice color scheme.”

“The additional borders make the logo look a bit more professional, but I wish it could be a bit larger with the borders though.”

“Less is more. The lack of a frame around the logo looks more attractive.”

“The frameless logo better matches the font used — the floating lines/non-continuous lettering match really nicely and seem cohesive. I also feel like the logo matches the modern style of the text whereas the logo with the box around it seems more old fashioned.”

The winning logo for a digital frame brand
Some respondents said the symbol in Option A could be more bigger.

Key takeaway

If you’re designing a logo for a digital frames brand, it makes sense to incorporate a frame into your logo.

But keep in mind what some respondents said about the size of the logo in Option A as well as the tagline. Even though Option A was the favorite, this brand might still have work to do to make its logo even better.

Whenever you run a poll on PickFu, pay attention to all the comments. Sometimes these nuggets of feedback can make the most difference.

For more on logos, check out our guide to testing logo designs. PickFu poll results come back the very same day, which means you could run several polls and iterate after each round of feedback until you figure out the perfect logo.

Want to dive deeper?

Results by commonly used words:

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Laura Melchor

Laura Ojeda Melchor (she/her) is freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle grade novel, Missing Okalee, comes out from Shadow Mountain Publishing in the fall of 2021. Find her online at lauraojedamelchor.com.

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