The scenario: refreshing the logo and tagline for Mindful Goods.
You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.
How do you know if they resonate with your customers? Is there room for improvement?
In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.
Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.
The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.
Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.