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Recently, a new customer signed up for PickFu and told us he’d discovered our service in a book. That book was Launch Tomorrow: The Non-Designer’s Guide to Using a Landing Page to Launch a Lean Startup, by Luke Szyrmer.

In it, Szyrmer outlines a method for defining an audience, validating an idea, and quickly taking that idea to market. PickFu is featured as a means of rapid market testing “in order to figure out which concepts grab attention, tickle tastebuds, and leave people wanting more.”

“The implications of PickFu,” he writes, “are enormous… If you can find out how people react to a certain color or shape or logo or byline, you have a much better chance of choosing something attractive.”

Szyrmer emphasizes PickFu’s affordability and speed. He recommends using PickFu polls to create an attractive offer and to make important branding decisions. “By choosing a brand and a style that already evokes exactly the feelings and associations that you want in your target market, you construct a unique experience which can’t be found anywhere else. With PickFu, you can test these associations out within minutes.”

The author is honest about a drawback, too: “Declared behavior isn’t the same as actual behavior. This is a big problem with branding, traditional advertising and market research. Just because people say they’ll be happy to buy something often doesn’t mean that they actually will. As a result, you can’t be certain that the declared results will directly correlate with sales. Nonetheless, PickFu’s inexpensive and fast. If you want to put some numbers to help you prioritize a list (of for example bullets), then it’s a great first cut to weed out the more attractive options based on consumer opinions.”

If you’re curious about Szyrmer’s other tips for aspiring entrepreneurs, check out Launch Tomorrow on Kindle or @LaunchTomorrow on Twitter.


Learn more: Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

Also published on Medium.

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Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

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