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Businesses use PickFu to validate their ideas, and one PickFu user had a particularly memorable idea – coffee mixed with fruit juice.

The user polled 50 people to see whether they would try it. See the results here!

It got me thinking, what are some other memorable product combinations that probably could have used more validation before launching?

1. Cheetos Lip Balm

In 2005, Chester Cheetah tried his hand at staining your fingers AND your lips. It didn’t take.

cheetos-balm

2. Colgate Kitchen Entrees

In the early 80s, the geniuses at Colgate had an idea: consumers could eat a Colgate-branded frozen meal, then brush their teeth with Colgate toothpaste. Unfortunately, the marriage of chicken stir-fry and minty paste wasn’t the money-maker they had hoped for.

Colgate-food

3. Bottled Water for Pets

In 1994, Florida’s Original Pet Drink Company began selling carbonated, vitamin-enriched water for pets. For dogs, there was a Crispy Beef flavor, and for cats, Tangy Fish. The FDA even approved it for human consumption! Unfortunately, you can’t find it anymore, so if you missed out on trying it, your chance is gone.

bottled-water-for-pets-1

4. Carbonated Yogurt

In 2007, Yoplait wanted to make yogurt more attractive to teens. They did that by tapping a Brigham Young food scientist who added dry ice to the cultured dairy.

fizzix

5. Baby Food for Adults

In 1974, Gerber thought it might trade on your nostalgia and offer a line of single-serving, ready-to-eat foods for the college crowd living on their own for the first time.

Gerber_Singles

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Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

Know what sells before you sell it.
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1 comment on "PickFu Poll of the Week: Fruity Coffee"
  1. PickFu Poll of the Week: Pricing Models - The PickFu Blog
    December 17, 2015 at 12:05 pm /

    […] PickFu Poll of the Week: Fruity Coffee […]

    Reply

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