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title: "Branded Archives - The PickFu blog"
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![](https://www.pickfu.com/blog/wp-content/uploads/2023/06/Green-2-345x181.png)

# [For this brand designer, testing logos is all in a day’s work](https://www.pickfu.com/blog/how-i-pickfu-it-fernando-echevarria-brand-designer/)

Modified: December 2nd 2023 by [Justin Chen](https://www.pickfu.com/blog/author/justin/ "Posts by Justin Chen")

This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Fernando EchevarríaWhere: Guadalajara, Jalisco, MéxicoWhat: Senior brand designer & strategist at …

[Continue reading](https://www.pickfu.com/blog/how-i-pickfu-it-fernando-echevarria-brand-designer/)