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title: "hair product Archives - The PickFu blog"
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![A main image that reads, "Which One Won?" and shows two logos.](https://www.pickfu.com/blog/wp-content/uploads/2021/07/secret-in-the-curls-345x173.png)

# [The results of this logo split test aren’t so straightforward](https://www.pickfu.com/blog/mom-logo-split-test/)

July 21st 2021 by [Laura Ojeda Melchor](https://www.pickfu.com/blog/author/lauramelchor/ "Posts by Laura Ojeda Melchor")

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

[Continue reading](https://www.pickfu.com/blog/mom-logo-split-test/)