---
title: "market positioning Archives - The PickFu blog"
---

![Two athletes competing in a triathlon](https://www.pickfu.com/blog/wp-content/uploads/2022/10/two-athletes-competing-in-a-triathlon-345x230.jpg)

# [Understanding direct vs. indirect competition](https://www.pickfu.com/blog/direct-vs-indirect-competition/)

Modified: October 21st 2022 by [Stanley Krajčír](https://www.pickfu.com/blog/author/stanleykrajcir/ "Posts by Stanley Krajčír")

Competition can be a great motivator for any business owner. It can also be the reason they go out of business. That’s exactly why 60% of companies have teams dedicated …

[Continue reading](https://www.pickfu.com/blog/direct-vs-indirect-competition/)

![Banner Showing Advertising with Bike Icon](https://www.pickfu.com/blog/wp-content/uploads/2021/05/banner-showing-advertising-with-bike-icon-345x224.jpg)

# [Why message testing is important for your business](https://www.pickfu.com/blog/message-testing-for-business/)

Modified: February 7th 2024 by [Cate Flahardy Guarnery](https://www.pickfu.com/blog/author/cateflahardy/ "Posts by Cate Flahardy Guarnery")

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

[Continue reading](https://www.pickfu.com/blog/message-testing-for-business/)