Even authors who’ve been writing and selling books for years can benefit from split-testing their book covers.
Option A features a mysterious purple cover with a cityscape, water, and a moon (or two?).
In Option B, the cityscape changes. Swift does away with the enclosed feeling of the first cover but retains many of the same elements, including the super-cool type treatment of the author’s name and book title.
Can you guess which one won?
And the winner is…Option A! With a score of 54 to 46, Option A was the favorite.
Let’s find out why.
The cover should match the genre
While respondents recognized that the covers are almost identical, some favored Option A because it fit the sci-fi genre better.
As one respondent said, “I like [Option] A because I think the eerie look to the buildings along with the rushing look to the water makes it seem more science-fiction-like. [Option] B just looks kind of more industrial.”
Another added that, “The mechanism and idea of ‘house’ of sorrows works better with a building. Option B might be more sci fi–as that moon (?) looks really large, but Option A has a more ‘mystery’ based element that would appeal to me.”
These responses make it clear that Option A satisfies both the mystery and sci-fi components of the book, which is important.
Background photos should match the story setting
As you can tell, matching is important
Of Option A,
She makes a good point: whichever background photo best fits the setting is the one the author should choose.
Don’t separate the viewer from the story
One keen-eyed respondent said that Option A’s background “offers more of a mysterious vibe and puts you closer to the action as if it were you looking from the street as opposed to [Option] B which is further away and separates the viewer from the story.”
If you take a second look at Option A, you’ll notice how true this is. You feel much closer to the creepy action about to take place in Option A, almost as though you’re walking down the shadowy street yourself.
Option B, on the other hand, makes you feel like you’re standing on the opposite shore of the action.
While the differences between the two covers appear almost insignificant, they aren’t. Option A:
- Gives off a sci-fi and mystery vibe
- Uses a background photo that most likely matches the story setting
- Puts the viewer in the middle of the action
That last point is done so well. You can almost feel shivers crawling up your spine when you look at Option A’s cover.