Don’t Make Them Work For It
“I prefer A because I do not have to figure out the ‘upside down part.’ It just makes more visual sense.”You don’t want your audience to have to work hard to “figure out” anything. If your audience can’t read what your company is, then they don’t know who you are. They can feel frustrated if they have to take extra steps to figure out your company name.
Make Non-Text Elements Relevant
“Unless the upside down letters tell something about your product or service, they’re kind of silly and gimmicky and don’t really add anything visually pleasing or informational to the logo.”In other words, if you’re going to be risky, make it relevant. Another respondent also commented on the connection between logo design and company purpose:
“[The] image of the gear in the logo [in Option A] gives me some idea of what the brand might represent.”Other respondents made similar comments, but some mentioned that they were still confused about what the company does. This shows the importance of being intentional when adding non-text components. If you are making any tweak to the letters or adding other elements to your logo, consider the purpose behind doing so. Is it somehow related to the purpose of your company? This helps to give readers a hint about what your company does.
Learn More:Startups, businesses, and entrepreneurs use PickFu to test everything from business ideas, names, and logos to marketing copy and website designs.
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