How literal should the business logo be for a home decor brand named The Red Door House? That’s the underlying question in this PickFu poll.
The user asked 50 female respondents which of two black-and-white logos they preferred. Option A features a curved doorknob detail. Option B shows an entire door. Can you guess which one won?
And the winner is…Option B, with a score of 54 to Option A’s 46. It was almost too close to call.
Let’s take a look at why respondents couldn’t quite decide on a blow-out favorite.
Some like it fancy, some like it not
The 23 respondents who favored Option A agreed that the doorknob gave the logo a unique and elegant feel.
But other respondents found the doorknob a little too fussy. “Although the curly tail-looking thing in [Option] A is intriguing, I have no idea what it is,” wrote one person, who voted for the more “balanced” look of Option B.
Respondents who preferred Option B also liked that the logo shows a door, which they said makes sense for a brand named The Red Door House. Even better if the door were red, a few people said.
Still others suggested merging the two logos by adding a fancy handle to the door in Option B. In a poll as close as this one, that’s something the brand might want to consider.
- Respondents 34 and under and those between 45-54 preferred Option A
- Those 55 and older, as well as the 35-to-44-year-old contingent, liked Option B more
What they said
“Option B has a more ‘balanced’ look to it…I also slightly prefer the white in Option B to the black in Option A. And finally, I quite like the shape/look of the window in Option B!”
“I like Option B more because it seems to be a lot more professional, sleek, and simple whereas the hook in Option A almost looks like a mustache a tiny bit, which throws me off. I do love the name of this company though and I think Option B matches best with it!
“The logo [in Option A] looks more unique. It speaks a lot about what the company stands for. Looks simple, stylish, and modernly acceptable. The text layout and font of the logo
islovely, straight, and easy to read.”
“I like [Option A] because the door handle represents new beginnings once you turn that handle.”
“[Option] B is my top choice because I like how the graphic matches the words which is a graphic of a door and the place is called The Red ‘Door’ House. Option A is just a doorknob and I did not like that or thought it fit with the overall concept.”
Your logo should match your brand and appeal to your target audience. Respondents in this poll preferred Option B because of the door; some suggested making it red. Others liked the fancy door handle in Option A.
One has to wonder if adding an eye-catching doorknob or a red door to Option B might make it even better.
Read our guide to testing logos to learn more about how to choose a design that makes sense for your brand.
Want to dive deeper?
Responses by commonly used words:
Responses by age range: