Amazon split testing is an essential step in your product listing process if you want to stand out on the e-commerce platform.\u00a0<\/p>\n\n\n\n
Sure, there are millions of products listed on the site. It seems impossible to even begin to differentiate yourself from the competition. <\/p>\n\n\n\n
But it\u2019s not. <\/p>\n\n\n\n
There are lots of good listings on Amazon, but there are also plenty of typo-riddled, unclear Amazon product listings, too. With Amazon A\/B testing<\/a>, your product can leap out of the pack. <\/p>\n\n\n\n We can assure you that all the top brands run A\/B tests before going live with their listing \u2013 and after. <\/p>\n\n\n\n There\u2019s really no other way to know whether your listing content will appeal to your target audience.<\/p>\n\n\n A split test measures how well two different versions of the same piece of content perform. You can test all sorts of things: website landing pages, product images, infographics, book titles, and social media ads.<\/p>\n\n\n\n Split testing<\/a> on Amazon is an experiment between two or more variations to see which variation in the set performs best. You can test variations of your product name, images, and description, plus Amazon bullet points and product copy.<\/p>\n\n\n\n You can even test pre-launch elements \u2013 think product color and design variations. Or packaging design variations.<\/p>\n\n\n\n Depending on the split testing tool you use, you\u2019ll either get quantitative data or qualitative data. (With PickFu, you get both. More on that in a second.)<\/p>\n\n\n Certain Amazon sellers<\/a> can run live split tests with Amazon\u2019s Manage Your Experiments (MYE) feature.\u00a0<\/p>\n\n\n\n If you own a brand and are responsible for selling items under that brand name in the United States, you can use Amazon MYE. Basically, you must meet the criteria for the Amazon Brand Registry<\/a>. If you don\u2019t fit into this box, you\u2019re out of luck. <\/p>\n\n\n\n For brand owners, here\u2019s how Amazon MYE works. You\u2019ll begin by picking the product you want to run your experiment with. Then, you must select an experiment type. <\/p>\n\n\n\n You\u2019ll then submit a new version of your product listing to test against the original. You can change whatever you want, but we recommend only changing one feature at a time. If you want to test an updated version of a product\u2019s Amazon A+ Content<\/a>, for instance, only <\/em>change the A+ Content section of your product listing. Not the bullet points, product description, or product image. <\/p>\n\n\n\n Once you go live with the test, Amazon will split your web visitors in half, with 50% going to the old version and 50% going to the new. Of course, you have to have enough traffic on your listing for this to actually work. If no one visits your listing, you won\u2019t be able to run split tests with Amazon.<\/p>\n\n\n\n Even if you do have the amount of traffic you need, a traditional, live split test takes time to show results. You can set your Amazon A\/B test up in two ways:<\/p>\n\n\n\n Every week, Amazon will tell you which of the two versions is converting best \u2013 and how that might impact your sales. <\/p>\n\n\n\n So let\u2019s say you split test two versions of a product title. After one week, you get your first results: Version B has a higher conversion rate than Version A by 7.23%. This means if you earn $300 a week with Version A, Version B can earn you an extra $21.69 per week \u2013 or roughly $86.76 more per month.<\/p>\n\n\n\n Of course, there\u2019s no guarantee you\u2019ll get enough data in your first week of testing to even show results. Most live split tests need at least two weeks, if not four or five, to show meaningful results. <\/p>\n\n\n\n Once your Amazon split test is done, you can manually publish the winning version. You can even set up Amazon MYE to automatically publish whichever version ends up performing better, saving you time and effort.<\/p>\n\n\n\n See our step-by-step guide to MYE<\/a> for more details.<\/p>\n\n\n If you don\u2019t want to spend time waiting for your MYE results to come in on your Amazon Seller Central platform, there\u2019s another excellent tool for Amazon FBA sellers<\/a>: PickFu, of course. <\/p>\n\n\n\nTable of Contents<\/h2>\n
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What is a split test?<\/h2>\n\n\n
Split testing with Amazon MYE<\/h2>\n\n\n
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Split testing with PickFu<\/h2>\n\n\n