{"id":"10207","date":"2021-12-15T07:00:00","date_gmt":"2021-12-15T15:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=10207"},"modified":"2023-11-28T18:14:07","modified_gmt":"2023-11-29T02:14:07","slug":"outdoor-brand-logo","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/outdoor-brand-logo\/","title":{"rendered":"These logos look a little fishy \u2014 which one reels you in?"},"content":{"rendered":"\n

It takes a lot of thought \u2014 and testing \u2014 to design a logo that will hook customers. Every detail matters, as one PickFu user<\/a> discovered in this Head-to-head poll testing two logos<\/a> for an outdoor brand called Crave Outdoors.<\/p>\n\n\n\n

Option A features a black-and-white fish and two types of font. In Option B, the fish is larger and the font is uniform and more modern. <\/p>\n\n\n\n

Can you guess which one won?<\/p>\n\n\n\n

\n
\"\"<\/a>
Option A<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Option B<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

And the winner, determined in just 16 minutes, is…Option B<\/strong> with a score of 62 to Option A’s 38! <\/p>\n\n\n\n

Let’s find out why a bigger fish is better for this logo. <\/p>\n\n\n

Big + bold = outdoorsy<\/h2>\n\n\n

While some respondents who voted for Option A liked that the fish didn’t dwarf the text, those who voted for Option B felt that the bigger fish was more appropriate for an outdoor brand.<\/p>\n\n\n\n

Respondents used words like bold<\/a><\/em> and dynamic<\/a><\/em> to describe Option B. Some said the fish made the whole logo stand out more.<\/p>\n\n\n\n

They also appreciated the pop of color<\/a> from the blue dot representing the fish’s eye. <\/p>\n\n\n\n

“Option B is bigger and bolder,” wrote one male respondent, “which is good for an outdoors company.”<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n
The blue dot in Option B added a welcome pop of color.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n

Other highlights<\/h2>\n\n\n