{"id":"10451","date":"2021-11-08T08:00:00","date_gmt":"2021-11-08T16:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=10451"},"modified":"2021-12-21T05:36:18","modified_gmt":"2021-12-21T13:36:18","slug":"jeff-bullas","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/jeff-bullas\/","title":{"rendered":"Q&A: Jeff Bullas on blogging, digital marketing, and the importance of owning your content"},"content":{"rendered":"\n

Welcome to Expert\u2019s Corner<\/strong>, our new interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. <\/p>\n\n\n\n

It’s a wide net. Then again, it\u2019s in our nature at PickFu to bring you a diverse set of opinions.<\/p>\n\n\n\n

While PickFu is your platform for getting detailed feedback on a specific project or product, Expert\u2019s Corner is where you\u2019ll find quick insights and inspiration relevant to your industry and the business world at large.<\/p>\n\n\n\n

In this Corner: Jeff Bullas<\/a>, a popular blogger and digital entrepreneur who helps companies grow their brands through social media and digital marketing.<\/p>\n\n\n

You were unemployed when you started your blog, jeffbullas.com, in 2009. Your site now draws more than 4 million readers a year. How long did it take before you knew you were onto something?<\/h3>\n\n\n

I was about 12 months in and was invited to speak in New Zealand and then Italy and they paid me. So it was a validation of the power of content I was creating on the blog and the distribution I was building on my social media channels. I had bypassed the old media gatekeepers.<\/p>\n\n\n

People are inundated with content these days: social media, podcasts, newsletters. Why should anyone start a blog (or a podcast or a newsletter)?<\/h3>\n\n\n

It is getting much harder now as it is much more crowded and social media has evolved from organic to “pay to play.” So going forward you need to be able to create sales funnels<\/a> that you can use to drive paid traffic to convert attention into sales for your products and services.<\/p>\n\n\n\n

\"\"<\/a>
Jeff Bullas spent $10 on the domain name for his blog, which now gets millions of visitors a year. <\/figcaption><\/figure><\/div>\n\n\n

Speaking of newsletters, what\u2019s your take on Substack?<\/h3>\n\n\n

Substack takes 10% of your revenue and it is maybe a good option for people that don’t want to build their own platform. I think that renting your platform rather than owning it is a lazy and dangerous approach. The big problem is that you lose control and as an entrepreneur that is essential.<\/p>\n\n\n\n

I would prefer to build and own my content, processes, and platforms. What if Substack went bust? You would lose your business overnight!<\/p>\n\n\n

How do you keep your audience engaged while attracting new readers and listeners?<\/h3>\n\n\n

By continuing to create valuable content that adds value to people’s lives.<\/p>\n\n\n

What’s your advice for an entrepreneur or a startup in their journey to becoming a brand. Where should they begin?<\/h3>\n\n\n

Come up with an idea that solves a problem and “start.” So\u2026take action. That is the only way to get validation for your idea<\/a> as the market will tell you. A long business plan is just guessing! A great book to help with that is The 12 Hour Week<\/em> by Brian Moran.<\/p>\n\n\n\n

Try PickFu for free<\/a> to test your business name<\/a> or idea.<\/p><\/blockquote><\/figure>\n","protected":""},"excerpt":{"rendered":"

Welcome to Expert\u2019s Corner, our new interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. It’s a wide net. Then …<\/p>\n","protected":""},"author":"23","featured_media":"10453","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["349","25"],"tags":["346","345"],"acf":[],"yoast_head":"\nJeff Bullas on digital marketing and owning your content - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Jeff Bullas talks marketing and blogging in Expert's Corner, our new interview series with influencers in e-commerce, gaming, and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/jeff-bullas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeff Bullas on digital marketing and owning your content - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Jeff Bullas talks marketing and blogging in Expert's Corner, our new interview series with influencers in e-commerce, gaming, and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/jeff-bullas\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-08T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-21T13:36:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/11\/bullas2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janet Rausa Fuller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pickfu\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janet Rausa Fuller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/jeff-bullas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/jeff-bullas\/\"},\"author\":{\"name\":\"Janet Rausa Fuller\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/f4f416d0c863bf1894696f5192617b3a\"},\"headline\":\"Q&A: Jeff Bullas on blogging, digital marketing, and the importance of owning your content\",\"datePublished\":\"2021-11-08T16:00:00+00:00\",\"dateModified\":\"2021-12-21T13:36:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/jeff-bullas\/\"},\"wordCount\":500,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"keywords\":[\"digital marketing\",\"Jeff Bullas\"],\"articleSection\":[\"Expert's Corner\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/jeff-bullas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/jeff-bullas\/\",\"url\":\"https:\/\/blog.pickfu.com\/jeff-bullas\/\",\"name\":\"Jeff Bullas on digital marketing and owning your content - The PickFu blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/#website\"},\"datePublished\":\"2021-11-08T16:00:00+00:00\",\"dateModified\":\"2021-12-21T13:36:18+00:00\",\"description\":\"Jeff Bullas talks marketing and blogging in Expert's Corner, our new interview series with influencers in e-commerce, gaming, and beyond.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.pickfu.com\/jeff-bullas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.pickfu.com\/jeff-bullas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.pickfu.com\/jeff-bullas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.pickfu.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Q&A: Jeff Bullas on blogging, digital marketing, and the importance of owning your content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.pickfu.com\/#website\",\"url\":\"https:\/\/blog.pickfu.com\/\",\"name\":\"The PickFu blog\",\"description\":\"How-to guides, customer success stories, and news about PickFu\",\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.pickfu.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.pickfu.com\/#organization\",\"name\":\"PickFu\",\"url\":\"https:\/\/blog.pickfu.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/logo-large-transparent-1.png\",\"contentUrl\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/logo-large-transparent-1.png\",\"width\":1800,\"height\":600,\"caption\":\"PickFu\"},\"image\":{\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pickfu\",\"https:\/\/twitter.com\/pickfu\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/f4f416d0c863bf1894696f5192617b3a\",\"name\":\"Janet Rausa Fuller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/07\/headshot2019-3-96x96.jpg\",\"contentUrl\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/07\/headshot2019-3-96x96.jpg\",\"caption\":\"Janet Rausa Fuller\"},\"description\":\"Janet Rausa Fuller (she\/her) is the content marketing manager at PickFu. She could live without dark chocolate, but she\u2019d rather not.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/janet-rausa-fuller-0485066\/\",\"janet\"],\"url\":\"https:\/\/blog.pickfu.com\/author\/janet\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jeff Bullas on digital marketing and owning your content - The PickFu blog","description":"Jeff Bullas talks marketing and blogging in Expert's Corner, our new interview series with influencers in e-commerce, gaming, and beyond.","robots":"Array","canonical":"https:\/\/blog.pickfu.com\/jeff-bullas\/","og_locale":"en_US","og_type":"article","og_title":"Jeff Bullas on digital marketing and owning your content - The PickFu blog","og_description":"Jeff Bullas talks marketing and blogging in Expert's Corner, our new interview series with influencers in e-commerce, gaming, and beyond.","og_url":"https:\/\/blog.pickfu.com\/jeff-bullas\/","og_site_name":"The PickFu blog","article_publisher":"https:\/\/www.facebook.com\/pickfu","article_published_time":"2021-11-08T16:00:00+00:00","article_modified_time":"2021-12-21T13:36:18+00:00","og_image":"Array","author":"Janet Rausa Fuller","twitter_card":"summary_large_image","twitter_creator":"@pickfu","twitter_site":"@pickfu","twitter_misc":"Array","schema":"Array"},"author_meta":{"display_name":"Janet Rausa Fuller","author_link":"https:\/\/blog.pickfu.com\/author\/janet\/"},"featured_img":"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/11\/bullas2-375x300.jpeg","coauthors":[],"tax_additional":{"categories":"Array","tags":"Array"},"comment_count":"0","relative_dates":{"created":"Posted 4 years ago","modified":"Updated 4 years ago"},"absolute_dates":{"created":"Posted on November 8, 2021","modified":"Updated on December 21, 2021"},"absolute_dates_time":{"created":"Posted on November 8, 2021 8:00 am","modified":"Updated on December 21, 2021 5:36 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/10451"}],"collection":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/comments?post=10451"}],"version-history":[{"count":6,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/10451\/revisions"}],"predecessor-version":[{"id":10945,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/10451\/revisions\/10945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/media\/10453"}],"wp:attachment":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/media?parent=10451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/categories?post=10451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/tags?post=10451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}