- \n
- Option A: Buckwheat Tea<\/li>\n\n\n\n
- Option B: Soba Tea<\/li>\n<\/ul>\n\n\n\n
Can you guess which one won? <\/p>\n\n\n\n
<\/div>\n\n\n\nAnd the winner of this poll is…Option B<\/strong> by a whopping margin of 40 votes to Option A’s<\/strong> 10. Let’s find out why these tea drinkers preferred the name Soba Tea.<\/p>\n\n\n
Grains are for pancakes, not tea<\/h2>\n\n\n
Alluring<\/em>. Premium<\/em>. Trendy<\/em>. Flavorful<\/em>. High-end<\/em>. Respondents used these words to describe Option B. <\/p>\n\n\n\n
By contrast, Option A, Buckwheat Tea, was described as boring<\/em>, bland<\/em>, redneck<\/em>, grainy<\/em>, and lumpy<\/em>. Not the words you want customers to think of when they see your beautifully crafted tea product.<\/p>\n\n\n\n
![\"A](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/11\/fancy-tea-970x641.jpeg\")
<\/a>Soba Tea sounds more elegant than Buckwheat Tea, respondents said. <\/figcaption><\/figure>\n\n\n\n A female respondent in the 35-44 age group with an income of $101k+ summed it up this way: “Soba sounds like a tea. Buckwheat sounds like grass and not tasty.” <\/p>\n\n\n\n
A 55-to-64-year-old male respondent in the $0-$30k income bracket echoed that sentiment. “Soba has a nice ring to it. More importantly, buckwheat, in America at least, is something used in pancakes. It\u2019s a sturdy chewable substance which has nothing to do with any idea I have of tea,” he wrote.<\/p>\n\n\n\n
But here’s something interesting that only a handful of respondents knew: soba<\/em> is the Japanese word for a noodle made from \u2014 you guessed it \u2014 buckwheat and tea made from buckwheat is indeed a thing. <\/p>\n\n\n\n
Technicalities aside, the sound<\/em> of the name resonated most with these tea-loving respondents.<\/p>\n\n\n\n
“I know that soba noodles are made of buckwheat, but soba sounds more appetizing than buckwheat, especially for a tea,” said another person who voted for Option B. <\/p>\n\n\n\n
![\"A](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/11\/buckwheat-soba-970x647.jpeg\")
<\/a>How does soba<\/em> sound to you? <\/figcaption><\/figure>\n\n\n Other highlights<\/h2>\n\n\n
- \n
- While female respondents voted overwhelmingly in favor of Option B, more than one-quarter of male respondents preferred Option A<\/li>\n<\/ul>\n\n\n\n
![\"Screenshot](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/11\/gender-identity.png\")
<\/a>The results filtered by gender.<\/figcaption><\/figure><\/div>\n\n\n - \n
- Not a single respondent in the 55-64 age group voted for Option A, but among those 65 and older, Option A was the favorite<\/li>\n<\/ul>\n\n\n\n
![\"Screenshot](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/11\/age-range.png\")
<\/a>The results by age range.<\/figcaption><\/figure><\/div>\n\n\n - \n
- Respondents across various income levels voted similarly in favor of Option B; of the highest earners ($101k+), none voted for Option A <\/li>\n<\/ul>\n\n\n\n
![\"Screenshot](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-12-21-at-2.29.23-PM.png\")
<\/a>A breakdown by income level.<\/figcaption><\/figure><\/div>\n\n\n Try PickFu for free<\/a> and test your product name.<\/p><\/blockquote><\/figure>\n\n\n
What they said<\/h2>\n\n\n
\n
“Buckwheat does not sound appetizing. Soba sounds Japanese and more cultured. The Japanese are known for fine tea.”<\/p>\n\n\n\n
“Soba tea sounds way more appealing than buckwheat tea. If I had to choose what to drink, soba sounds more tasty as well.”<\/p>\n\n\n\n
“Buckwheat Tea just sounds fun and tasty, like I’d be getting a wholesome old-school tea to drink. I’m all about that.”<\/p>\n\n\n\n
“[Option A] sounds better, more common and direct. Option B is not direct, although ‘soba’ means ‘Sobacha,’ which is Buckwheat, it’s not a very well-known name, and it’s not recognizable.”<\/p>\n\n\n\n
“Buckwheat makes me think of hillbillies.”<\/p>\n\n\n\n
“Buckwheat makes it sound more like a breakfast cereal and not something that is appetizing to me.”<\/p>\n<\/blockquote>\n\n\n
Key takeaways<\/h2>\n\n\n
While some respondents knew that soba is a buckwheat product, most didn’t make the connection. Unless the packaging makes it clear, shoppers may not know what they’re getting. Ensuring that your packaging (regardless of whether it’s tea<\/a> or coffee packaging<\/a>) should be an essential step in the designing and testing of your packaging.<\/p>\n\n\n\n
With Option B, Soba Tea, the clear winner, the user who ran this poll has an opportunity to jazz up the product packaging<\/a> and product description<\/a> to let buyers know they’re getting a delicious buckwheat-based tea.<\/p>\n\n\n\n
A quick Amazon search<\/a> of “soba tea” pulls up plenty of listings with high ratings, so there’s clearly a market for buckwheat tea. You just have to give it the perfect name. <\/p>\n\n\n
\n![\"Amazon](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-21-at-2.42.43-PM.png\")
<\/a>Contenders in the soba\/buckwheat tea category on Amazon.<\/figcaption><\/figure><\/div>\n\n\n Need help with packaging that complements your product name? Check out these 10 ideas for unique product packaging<\/a>.<\/p>\n\n\n
Want to dive deeper?<\/h2>\n\n\n
Results by commonly used words:<\/p>\n\n\n\n
- \n
- sound<\/a><\/li>\n\n\n\n
- buckwheat<\/a><\/li>\n\n\n\n
- soba<\/a><\/li>\n\n\n\n
- exotic<\/a><\/li>\n\n\n\n
- unique<\/a><\/li>\n\n\n\n
- appetizing<\/a><\/li>\n<\/ul>\n\n\n\n
Results by racial\/ethnic identity:<\/p>\n\n\n\n
- buckwheat<\/a><\/li>\n\n\n\n
- sound<\/a><\/li>\n\n\n\n
- Respondents across various income levels voted similarly in favor of Option B; of the highest earners ($101k+), none voted for Option A <\/li>\n<\/ul>\n\n\n
- Not a single respondent in the 55-64 age group voted for Option A, but among those 65 and older, Option A was the favorite<\/li>\n<\/ul>\n\n\n
- While female respondents voted overwhelmingly in favor of Option B, more than one-quarter of male respondents preferred Option A<\/li>\n<\/ul>\n\n\n