{"id":"10764","date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T15:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=10764"},"modified":"2021-12-07T05:18:54","modified_gmt":"2021-12-07T13:18:54","slug":"gaming-holiday-poll","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/gaming-holiday-poll\/","title":{"rendered":"Poll: How is the global chip shortage affecting mobile gamers&#8217; buying behavior?"},"content":{"rendered":"\n<p>Gamers want hardware for the holidays. Will they be able to get it?<\/p>\n\n\n\n<p>The mobile gaming and tech industries are known for offering substantial holiday discounts. With companies and consumers facing hardware shortages this year, we ran <meta charset=\"utf-8\">two separate polls of 200 U.S-based gamers to understand their motivations regarding holiday purchases.<\/p>\n\n\n\n<p>Here\u2019s what we found.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-poll-1-buy-now-or-later\">Poll #1: Buy now or later?<\/h2>\n\n\n<p>For the <a aria-label=\"first poll (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">first poll<\/a>, we wanted to find out whether gamers delay their purchases until they find a good holiday sale.<\/p>\n\n\n\n<p>Our poll found a nearly equal split between those who wait (53.5%) and those who don\u2019t (46.5).<\/p>\n\n\n\n<p>We also found that:<\/p>\n\n\n\n<ul><li>84% of those that delay their purchases are between ages 25-44<\/li><li>Gamers who don&#8217;t wait for holiday deals are driven by hardware shortages; they&#8217;d rather buy when stock becomes available <\/li><\/ul>\n\n\n\n<p>Of the 93 respondents who don&#8217;t wait for holiday sales, 43% purchase when they need or want hardware or software.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left\"><p><em>\u201cIf I really want it or need it, I buy it when it is available and at the price I want. There are enough sales throughout the year that it doesn&#8217;t make sense to wait for nine months \u2014 especially for hardware \u2014 to be $10-20 cheaper or bundled with extra things \u2014 and miss out for the time in between.\u201d<\/em> \u2014 Male, 25-35, $61-100k<\/p><\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"want-to-dive-deeper-into-the-results\">Want to dive deeper into the results?<\/h2>\n\n\n<p>Results by commonly used words:<\/p>\n\n\n\n<ul><li><a aria-label=\"wait (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftext=wait\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">wait<\/a><\/li><li><a aria-label=\"sale (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftext=sale\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">sale<\/a><\/li><li><a aria-label=\"want (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftext=want\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">want<\/a><\/li><li><a aria-label=\"money (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftext=money\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">money<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftext=delay\" target=\"_blank\" aria-label=\"delay (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">delay<\/a><\/li><\/ul>\n\n\n\n<p>Results by age:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(age-range~!*21-24yo)~\" target=\"_blank\" aria-label=\"21-24\n (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">21-24<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(age-range~!*25-34yo)~\" target=\"_blank\" aria-label=\"25-34\n (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">25-34<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(age-range~!*35-44yo)~\" target=\"_blank\" aria-label=\"35-44\n (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">35-44<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(age-range~!*45-54yo)~\" target=\"_blank\" aria-label=\"45-54\n (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">45-54<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(age-range~!*55-64yo)~\" target=\"_blank\" aria-label=\"55-64 (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">55-64<\/a><\/li><\/ul>\n\n\n\n<p>Results by income range:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(income~!lt-30k)~\" target=\"_blank\" aria-label=\"$0-30k (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">$0-30k<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(income~!*31-60k)~\" target=\"_blank\" aria-label=\"$31-60k (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">$31-60k<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(income~!*61-100k)~\" target=\"_blank\" aria-label=\"$61-100k (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">$61-100k<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/oxi4AG6xDw-do-you-usually-delay#ftraits=(income~!*101k-pl)~\" target=\"_blank\" aria-label=\"$101k+ (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">$101k+<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><a aria-label=\"Try PickFu for free (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/users\/sign_up\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Try PickFu for free<\/a> and find out <a href=\"https:\/\/www.pickfu.com\/case-studies\/beetroot-lab-contest-of-heroes\" target=\"_blank\" aria-label=\"what gamers want (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">what gamers want<\/a>.  <\/p><\/blockquote><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"poll-2-the-chip-crisis\">Poll #2: The chip crisis<\/h2>\n\n\n<p>Our <a aria-label=\"second poll of 200 gamers (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">second poll of 200 gamers<\/a> focused on the concern around the global chip shortage due to supply-chain issues. We asked respondents to rate their concern on a 1-5 scale, with 1 being <em>not concerned<\/em> and 5 being <em>very concerned<\/em>.<\/p>\n\n\n\n<p>Our poll found that:<\/p>\n\n\n\n<ul><li>72% of gamers are worried their holiday purchases will be affected, with 53% being <em>concerned<\/em> or <em>very concerned<\/em><\/li><li>28% had little or no concern, with one-quarter of that group saying they had no intentions of buying gaming hardware this holiday season<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home.jpg\" alt=\"PickFu mobile gaming poll: woman in headphones playing video game at home\" class=\"wp-image-10767\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home.jpg 2000w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-450x300.jpg 450w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-970x647.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-768x512.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-1536x1024.jpg 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-725x483.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-540x360.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-345x230.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-300x200.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-286x191.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-120x80.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/young-woman-in-headphones-playing-video-game-at-home-126x84.jpg 126w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>With gaming on the rise and no end in sight for the hardware shortages impacting manufacturers, many respondents said they would buy their hardware as soon as stock becomes available.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u201cHardware specifically has me very concerned as any place that seems to get high-demand stuff is sold out within a minute or less. It feels next to impossible to get new PC hardware and some of these consoles (like the PlayStation 5) because of scalpers as well.\u201d<\/em> \u2014 Male, 24-34, $31-60k<\/p><\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"want-to-dive-deeper-into-the-results\">Want to dive deeper into the results?<\/h2>\n\n\n<p>Results by commonly used words:<\/p>\n\n\n\n<ul><li><a aria-label=\"shortage (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftext=shortage\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">shortage<\/a><\/li><li><a aria-label=\"game (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftext=game\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">game<\/a><\/li><li><a aria-label=\"hardware (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftext=hardware\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">hardware<\/a><\/li><li><a aria-label=\"worry (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftext=worry\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">worry<\/a><\/li><li><a aria-label=\"supply (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftext=supply\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">supply<\/a><\/li><\/ul>\n\n\n\n<p>Results by age:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(age-range~!*21-24yo)~\" target=\"_blank\" aria-label=\"21-24\n (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">21-24<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(age-range~!*25-34yo)~\" target=\"_blank\" aria-label=\"25-34 (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">25-34<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(age-range~!*35-44yo)~\" target=\"_blank\" aria-label=\"35-44 (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">35-44<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(age-range~!*45-54yo)~\" target=\"_blank\" aria-label=\"45-54 (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">45-54<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(age-range~!*55-64yo)~\" target=\"_blank\" aria-label=\"55-64 (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">55-64<\/a><\/li><\/ul>\n\n\n\n<p>Results by income range:<\/p>\n\n\n\n<ul><li><a aria-label=\"$0-30k (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(income~!lt-30k)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">$0-30k<\/a><\/li><li><a aria-label=\"$31-60k (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(income~!*31-60k)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">$31-60k<\/a><\/li><li><a aria-label=\"$61-100k (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(income~!*61-100k)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">$61-100k<\/a><\/li><li><a aria-label=\"$101k+ (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/c9XnwuT0Gu-thinking-specifically#ftraits=(income~!*101k-pl)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">$101k+<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Download our <a href=\"https:\/\/www.pickfu.com\/resources\/toxicity-in-gaming\" target=\"_blank\" aria-label=\"free report (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">free report<\/a>: Toxic behavior in online gaming<\/p><cite>PickFu and Utopia Analytics<\/cite><\/blockquote><\/figure>\n","protected":""},"excerpt":{"rendered":"<p>Gamers want hardware for the holidays. Will they be able to get it? The mobile gaming and tech industries are known for offering substantial holiday discounts. With companies and consumers &#8230;<\/p>\n","protected":""},"author":"26","featured_media":"10766","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["24","23"],"tags":["341","371","374","375"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is the chip shortage affecting gamers&#039; holiday buying? - The PickFu blog<\/title>\n<meta name=\"description\" content=\"With no end in sight to the global chip crisis, we polled 200 U.S. gamers about their holiday shopping habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/gaming-holiday-poll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the chip shortage affecting gamers&#039; holiday buying? 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