{"id":"11006","date":"2022-01-12T07:00:00","date_gmt":"2022-01-12T15:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=11006"},"modified":"2022-12-14T13:29:14","modified_gmt":"2022-12-14T21:29:14","slug":"stepmoms-book-cover","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/stepmoms-book-cover\/","title":{"rendered":"Which book cover is more appealing to its target audience of female readers?"},"content":{"rendered":"\n

From Cinderella’s evil stepmother to The Parent Trap<\/em>‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars of blended homes. <\/p>\n\n\n\n

In this PickFu poll<\/a>, the user tested two covers for a book titled, 16 Gifts from a Stepmom: Encouragement for the Blended Family Journey<\/em>. The audience for the poll was 50 women between ages 25 and 44.<\/p>\n\n\n\n

Option A features a pink color scheme and an illustration of gift-wrapped boxes. In Option B, the pink is more subtle. A piece of twine tied in a bow makes it look as if the cover is a gift in and of itself.<\/p>\n\n\n\n

Can you guess which one won?<\/p>\n\n\n\n

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\"\"<\/a>
Option A<\/figcaption><\/figure>\n\n\n\n
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Option B<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

And the winner is…Option B<\/strong>, with 35 out of 50 votes and a score of 70 to Option A’s 30!<\/p>\n\n\n\n

Let’s find out why respondents preferred Option B. <\/p>\n\n\n

Not-so-literal gifts <\/h2>\n\n\n

Yes, a stepmother may bring actual, material gifts to a blended family. But it’s more likely that the gifts this book discusses are those of an emotional, not physical, kind. Option B’s more rustic design reflects this better than Option A, according to respondents. <\/p>\n\n\n\n

One woman said she was “connected to it more emotionally.” Another wrote that the natural colors used in Option B “mimic that these gifts are something not material-based but more about connection and spirit.”<\/p>\n\n\n\n

Several respondents said the use of the bow<\/a> in the image was so effective, they felt they could gift the book to someone without wrapping it.<\/p>\n\n\n\n

One respondent added that “the twine makes [the book] seem a little older, implying that the stepmom has wisdom to impart.” <\/p>\n\n\n\n

How’s that for elevating stepmothers above their stereotypical ranks? <\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

Try PickFu for free<\/a> and test your book cover designs.<\/p><\/blockquote><\/figure>\n\n\n

Other highlights<\/h2>\n\n\n