{"id":"11026","date":"2023-05-23T20:00:00","date_gmt":"2023-05-24T03:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=11026"},"modified":"2023-11-30T19:55:23","modified_gmt":"2023-12-01T03:55:23","slug":"how-tough-should-the-name-for-a-durable-apparel-brand-be","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-tough-should-the-name-for-a-durable-apparel-brand-be\/","title":{"rendered":"How tough should the name for a durable apparel brand be?"},"content":{"rendered":"\n

If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the right name? This is the question one PickFu user recently faced<\/a>. The entrepreneur decided to test not only two names but also two different logos<\/a> for a durable apparel brand. <\/p>\n\n\n\n

The first logo, Option A, features an army green triangle with matching text that reads “Forged 365.” Option B goes with a red logo and the name “Tempered Co.”<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n
Option A is on the left, and Option B is on the right. <\/figcaption><\/figure>\n\n\n\n

Can you guess which one won?<\/p>\n\n\n\n

<\/div>\n\n\n\n

And the winner is…Option A,<\/strong> with a whopping 80 points to Option B’s 20!<\/p>\n\n\n\n

Let’s find out why the respondents preferred the army-green logo with “Forged 365” as the business name.<\/p>\n\n\n

“Forged” sounds stronger than “tempered”<\/h2>\n\n\n

Because forging is a way to whack metal into a desired shape, it sounds much stronger than “tempered,” according to PickFu respondents. Even better, the added “365” in “Forged 365” makes it sound as though the apparel brand can endure day-in, day-out wear and tear. <\/p>\n\n\n\n

As one respondent said, “When I hear forged, I think metal and strength. The 365 tells me every single day out of the year. Combined to ‘Forged 365’ makes me think these clothes are items that I can wear every single day and they will last, they are strong and durable and of high-quality.”<\/p>\n\n\n\n

“Tempered Co,” on the other hand, doesn’t have the same rugged vibe. It doesn’t help that the logo has some sort of stop sign on it, compared with Option A’s axe and sword \u2014 further symbols of strength. <\/p>\n\n\n\n

Finally, several respondents noted that the green color in Option A gave the logo a military-tough, outdoorsy feel. <\/p>\n\n\n\n

In short, it looks “more tough and macho.”<\/p>\n\n\n\n

\n\"Randy<\/a>\n<\/div><\/figure>\n\n\n\n

<\/p>\n\n\n

Other highlights<\/h2>\n\n\n