{"id":"11051","date":"2023-05-30T08:00:00","date_gmt":"2023-05-30T15:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=11051"},"modified":"2024-01-18T16:59:26","modified_gmt":"2024-01-19T00:59:26","slug":"find-out-why-this-unusual-part-of-product-packaging-is-so-important","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/find-out-why-this-unusual-part-of-product-packaging-is-so-important\/","title":{"rendered":"Find out why this unusual part of product packaging is so important"},"content":{"rendered":"\n

When shoppers pick up a product at the store, they probably don’t realize how much time and effort goes into every little detail of the product packaging<\/a>. From the logo to the text to the images, there’s a lot to consider. Which is why it’s worth testing even the most minuscule details, like this PickFu user did<\/a>. <\/p>\n\n\n\n

Guess what the entrepreneur tested? The top part of a pump. As in, the pump that gets shampoo or soap from the inside of a bottle to the palm of your hand. <\/p>\n\n\n\n

Each of the three pumps in this ranked poll is a golden-brown color, but the images are all different. Option A features a black logo with lettering and and image that matches the pump color. In Options B and C, the logo is white, but Option C adds a border to the circular logo. <\/p>\n\n\n\n

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Option A is on the left, Option B is in the middle, and Option C is on the right. <\/figcaption><\/figure>\n\n\n\n

Can you guess which one won?<\/p>\n\n\n\n

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And the winner of this ranked poll is…Option C,<\/strong> with a total score of 60 to Option B’s 40 and Option A’s 26!<\/p>\n\n\n\n

Let’s find out why respondents preferred the pump with a bordered logo. <\/p>\n\n\n

“Clean, clear, and bold”<\/h2>\n\n\n

Few respondents chose Option A because the logo was difficult to read. Options B and C were both much easier for potential shoppers to see, but Option C had the added effect of a border to make it pop. <\/p>\n\n\n\n

One respondent put it this way: “[Option C] is clean, clear, and bold. Whereas [Option A] is dark and harder to see. [Option B] is okay, bright white font easier to read, it’s just not as bold as [Option C].”<\/p>\n\n\n\n

Others agreed that the circle’s border gave it “a much better contrast,” “shape and definition,” and “more complete.” Several felt that Option B, while easier to read than Option A, had an unfinished look about it. <\/p>\n\n\n\n

But some respondents liked that open-ended look. One even said, “An open logo in which there is no borders around it shows the company is open minded and not rigid to new ideas.”<\/p>\n\n\n\n

This is an interesting concept to keep in mind!<\/p>\n\n\n\n

https:\/\/giphy.com\/embed\/3gK8jL6ziIcdCua8qD<\/a><\/p>\n\n\n\n

via GIPHY<\/a><\/p>\n\n\n

Other highlights<\/h2>\n\n\n