![\"\"](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map.png\")
<\/a><\/figure><\/div>\n\n\nLet\u2019s say you sell clothes online and the shoe section of your website is separate from your Men’s<\/em> and Women<\/em>‘s sections. If a shopper wants to buy shoes, they\u2019re more likely to make a purchase if they click directly on a Shoes<\/em> link first as opposed to clicking on the Men<\/em>‘s section first and then having to backtrack. <\/p>\n\n\n\n You can never be 100% certain that a user will interact with your page the way you intended. But first click testing will help you uncover any potential problems or confusing elements so that you can improve the navigation of your page or site without having to guess.<\/p>\n\n\n First click testing is useful for all kinds of digital businesses as a benchmark for their UI effectiveness.<\/p>\n\n\n\n It verifies that your interface and designs are working as they should, and points out where there\u2019s room for improvement. <\/p>\n\n\n First click testing lets you optimize areas like: <\/p>\n\n\n\n The cons of first click testing are the time and cost involved, which are negligible when you consider the pros: streamlining tasks, increasing efficiency, and improving the interface design and user experience (UX). <\/p>\n\n\n\n Try PickFu for free<\/a> and improve your UX through click testing. <\/p><\/blockquote><\/figure>\n\n\n Before you run a first click test, ask yourself a few questions:<\/p>\n\n\n\n Once you’ve settled these, you can begin. <\/p>\n\n\n Your first step is usually collecting screenshots of the page you want to test, if you don\u2019t already have a live version. <\/p>\n\n\n\n One of the advantages of first click testing is you don\u2019t need to use a completed page. Wireframes<\/a> and outlines are fine, although results may not be as accurate as with a finished project. <\/p>\n\n\n\n Realistic mockups<\/a> work well because the visuals are finished. You can still wait to code the page until after you get the results since you might have to make revisions anyway. <\/p>\n\n\n Next, create the tasks to be used as the test prompt. These are the actions that users have to complete so that you can see what their natural first step is. <\/p>\n\n\n\n Open-ended prompts to see how users act on their own can sometimes be useful, but usually presenting a specific task produces more reliable data. <\/p>\n\n\n\n The task should be the most common one your users will try to accomplish. If you\u2019re creating a diet app, the task might be entering the amount of calories they had for lunch. For your business website, the task might be finding information about a specific service to see how easy it is to locate. <\/p>\n\n\n\n When creating your tasks, try not to use the same language as what’s on your test page. For example, if your task is to “Find the About page,” users will probably just look for the word About<\/em>. Instead, say \u201cFind the history of the company\u201d or something to that effect and see where the user goes. <\/p>\n\n\n Finally, you need to find participants for your first click test. Between 50 and 100 test-takers should suffice. <\/p>\n\n\n\n The key is to find participants similar to your target customer group. Different groups process information differently, so make sure you\u2019re testing how your unique type of user thinks and acts. <\/p>\n\n\n\n If you already have a lot of customers and regular visitors, feel free to reach out to them directly. You can use your email list to see if anyone\u2019s open to participating. It always helps to offer an incentive such as a discount or gift card or, at the very least, your heartfelt gratitude. <\/p>\n\n\n\n If you’re still building your customer base, you may need a user testing service to recruit participants for your first click test. You can try recruiting yourself through online forums or social media, but those methods can be inconsistent. Plus, it\u2019s harder to find participants that match your target profile. <\/p>\n\n\n\n Seems like a lot of work, right? That’s why many businesses opt to use a first click testing service instead of doing the tests on their own. <\/p>\n\n\n A PickFu Click Test<\/a> lets you capture not just the first click, but up to 10 clicks. <\/p>\n\n\n\n You don\u2019t have to buy software to monitor clicks or worry about how to display your images. You don\u2019t even need to find participants. PickFu provides a panel of more than 10,000 U.S.-based respondents. Audience targeting lets you customize your respondents by demographics and other traits. <\/p>\n\n\n\n You get results in an easy-to-read heatmap. In addition, each participant submits a written explanation of their choice just as they do with any PickFu split test<\/a>. <\/p>\n\n\n Creating a Click Test is simple: <\/p>\n\n\n\n Read the article “What is a Click Test?<\/a>” for more on how to run a Click Test and analyze the results. <\/p>\n\n\n\nWhy first click testing is useful for web designers and business owners<\/h2>\n\n\n
![\"Website](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/02\/kobu-agency-7okkFhxrxNw-unsplash.jpg\")
<\/a>How do you conduct a first click test?<\/h2>\n\n\n
Step 1. Collect your screenshots or mockup<\/h3>\n\n\n
Step 2. Create the task or scenario<\/h3>\n\n\n
![\"First](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/02\/cropped-view-of-smiling-designer-showing-mobile-website-wireframe-sketches-at-table.jpg\")
<\/a><\/figure><\/div>\n\nStep 3. Gather participants<\/h3>\n\n\n
What is a PickFu Click Test? <\/h2>\n\n\n
![\"First](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-02-at-4.51.21-PM.png\")
<\/a><\/figure><\/div>\n\nHow to create a PickFu Click Test<\/h2>\n\n\n
![\"\"](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Comments.png\")
<\/a><\/figure>\n\n\n\n