{"id":"1207","date":"2018-12-19T07:00:55","date_gmt":"2018-12-19T15:00:55","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=1207"},"modified":"2023-12-02T12:51:12","modified_gmt":"2023-12-02T20:51:12","slug":"which-one-won-getting-risky-with-logo-design","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/which-one-won-getting-risky-with-logo-design\/","title":{"rendered":"Which One Won? Getting Risky With Logo Design"},"content":{"rendered":"
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The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it\u2019s important to make sure that you have tested your logo design<\/a> on a target audience. It might surprise you to find that one of your creative design choices doesn\u2019t fly with your audience at all.<\/p>\n

A company recently experienced this when testing its logo\u00a0using a PickFu poll<\/a>. It asked the test panel, \u201cWhich logo is more appealing?\u201d<\/p>\n

Both logos are all black. Option A shows the words \u201cSAVAGE GENERAL\u201d with a sprocket wheel behind it.<\/p>\n<\/div>\n

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\"Which<\/a><\/div>\n
Option B has the words “SAVAGE” and below it, the words “GENERAL” are upside down.<\/div>\n
\"Which<\/a><\/div>\n<\/div>\n
\n
Can you guess which one won?<\/span><\/div>\n<\/div>\n
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<\/div>\n<\/div>\n

<\/p>\n

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Of the 50 respondents, Option A won by a landslide, taking 94% of the votes, with only 3 individuals preferring Option B.<\/div>\n<\/div>\n
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<\/div>\n<\/div>\n
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Don’t Make Them Work For It<\/h3>\n<\/div>\n
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<\/div>\n<\/div>\n
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Most of the respondents preferred Option A because they felt that the upside down text in Option B was too hard to read. Poll respondents used words such as annoying, confusing<\/em>, and unreadable<\/em> to describe Option B. One individual wrote:<\/p>\n

\u201cI prefer A because I do not have to figure out the \u2018upside down part.\u2019 It\u00a0just\u00a0makes more visual sense.\u201d<\/p><\/blockquote>\n

You don’t want your audience to have to work hard to “figure out” anything. If your audience can\u2019t read what your company is, then they don\u2019t know who you are. They can feel frustrated if they have to take extra steps to figure out your company name.<\/p>\n<\/div>\n

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<\/div>\n<\/div>\n
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Make Non-Text Elements Relevant<\/h3>\n<\/div>\n
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The test panel also commented on the importance of connecting design choices with the company purpose. When observing the company\u2019s risky move to include upside down text in Option B, one respondent writes:<\/p>\n

\u201cUnless the upside down letters tell something about your product or service, they\u2019re kind of silly and gimmicky and don\u2019t\u00a0really\u00a0add anything\u00a0visually\u00a0pleasing or informational to the logo.\u201d<\/p><\/blockquote>\n

In other words, if you\u2019re going to be risky, make it relevant.<\/p>\n

Another respondent also commented on the connection between logo design and company purpose:<\/p>\n

\u201c[The] image of the gear in the logo [in Option A] gives me some idea of what the brand might represent.\u201d<\/p><\/blockquote>\n

Other respondents made similar comments, but some mentioned that they were still confused about\u00a0what\u00a0the company does.<\/p>\n

This shows the importance of being intentional when adding non-text components.<\/p>\n

If you are making any tweak to the letters or adding other elements to your logo, consider the purpose behind doing so. Is it somehow related to the purpose of your company? This helps to give readers a hint about what your company does.<\/p>\n<\/div>\n

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Key Takeaways<\/h3>\n<\/div>\n
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<\/div>\n<\/div>\n
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It seems like a no-brainer: when creating a logo, you want your audience to be able to read your text.<\/p>\n

But you may not know that your design is difficult to read.<\/p>\n

This is where creating a PickFu poll<\/a> can come in handy. You can test your logo design<\/a> on a target audience and receive instant results. Here are some\u00a0best practices<\/a>\u00a0to help you test your logo with PickFu.<\/p>\n<\/div>\n","protected":""},"excerpt":{"rendered":"

The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it\u2019s important to make sure that you have tested …<\/p>\n","protected":""},"author":"8","featured_media":"1211","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","18"],"tags":[],"acf":[],"yoast_head":"\nWhich One Won? Getting Risky With Logo Design - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Adding creative components to your logo can help yours stand out from others, but when could you go too far and do too much? 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