{"id":"12115","date":"2022-10-24T06:48:00","date_gmt":"2022-10-24T13:48:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=12115"},"modified":"2022-11-15T09:01:57","modified_gmt":"2022-11-15T17:01:57","slug":"sexualization-in-games","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/sexualization-in-games\/","title":{"rendered":"PickFu poll: Do games need to be sexy to sell?"},"content":{"rendered":"\n

Nearly half of U.S. gamers<\/a> are female. Still, people often assume the gaming world is overwhelmingly a male domain.<\/p>\n\n\n\n

The portrayal of women in games probably feeds this misconception.<\/p>\n\n\n\n

It’s common for female characters to be drawn with exaggerated figures and minimal clothing and sidelined in storylines, filling roles like sexy sidekick or damsel in distress.<\/p>\n\n\n\n

But do characters in games really need to be sexualized to attract players? <\/p>\n\n\n

About this poll<\/h2>\n\n\n

PickFu surveyed 763 mobile and console gamers to find out if sexualized character design is a selling point for them. <\/p>\n\n\n\n

Of those polled, 381 were male gamers, 375 were female, and seven identified as non-binary.<\/p>\n\n\n\n

Each was shown three design variations for a female character. <\/p>\n\n\n\n

Option A was the least sexualized, with the character wearing full armor and confidently gripping a weapon. The second, Option B, was slightly more revealing. Option C was overly sexualized, showing a nearly naked character. <\/p>\n\n\n\n

Respondents were asked to rank the designs from most to least favorite.<\/p>\n\n\n

Key findings: Sexualization in gaming character design<\/h2>\n\n\n

Option A, the armored character, was the clear winner with 57% of the vote.<\/p>\n\n\n\n

Option B was second with a score of 31. <\/p>\n\n\n\n

Option C, the most sexualized of the three designs, garnered only 12%.<\/p>\n\n\n

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\"Screenshot<\/a><\/figure><\/div>\n\n\n

\u201c[Option C] is a joke, right? The woman’s dimensions and outfit are ridiculous.” \u2014 Male, 35-44, married, $61-100k<\/p><\/blockquote><\/figure>\n\n\n\n

Here\u2019s a further breakdown of the poll results:<\/p>\n\n\n\n