{"id":"12375","date":"2022-12-15T05:36:46","date_gmt":"2022-12-15T13:36:46","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=12375"},"modified":"2022-12-15T05:37:18","modified_gmt":"2022-12-15T13:37:18","slug":"camp-ecom-brandon-young","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/camp-ecom-brandon-young\/","title":{"rendered":"How an Amazon expert created an e-commerce conference that\u2019s not like the rest"},"content":{"rendered":"\n

There\u2019s no shortage of e-commerce conferences for Amazon sellers. If you\u2019ve ever been to one, you know how overwhelming it can be.<\/p>\n\n\n\n

Now imagine creating a conference from scratch.<\/p>\n\n\n\n

Brandon Young did just that. In January 2023, his first annual CampEcom<\/a> will kick off in sunny Orlando, Florida.<\/p>\n\n\n\n

Here\u2019s how Young\u2019s CampEcom concept came to be, with a little help from PickFu polls. <\/p>\n\n\n

A new kind of conference<\/h2>\n\n\n

As CEO of Seller Systems and Data Dive, Young has attended his share of the best e-commerce conferences<\/a> as a speaker and sponsor. <\/p>\n\n\n\n

In his experience, most conferences pack too much information in too few days.<\/p>\n\n\n\n

“They\u2019re mostly about networking for the top sellers. For smaller sellers and Amazon specialists, I don\u2019t have enough time to get into how to implement the strategies we suggest,” said Young, an eight-figure Amazon seller himself. <\/p>\n\n\n\n

He saw the need for a different kind of conference, so he set out to create it. <\/p>\n\n\n\n

It would be highly interactive and truly useful for two distinct audiences: high-level sellers and Amazon solopreneurs. <\/p>\n\n\n

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\"CampEcom<\/a><\/figure><\/div>\n\n

Choosing a conference name and logo<\/h2>\n\n\n

Young and Anthony Cofrancesco, director of business development at Data Dive, needed to figure out what to call this new conference.<\/p>\n\n\n\n

As they brainstormed names, they tested them with PickFu to get consumer feedback. Seller Interactive, Ecom Interactive, and EcomCamp were among the names they tested.<\/p>\n\n\n\n

Test your logo and business name with PickFu. Free sign-up<\/a>.<\/p><\/blockquote><\/figure>\n\n\n\n

Camp E-Com had been Young\u2019s favorite all along, but he knew he couldn\u2019t rely on his instinct alone.<\/p>\n\n\n\n

“The name of the conference is a key part of its brand identity, and we didn\u2019t want to make a branding mistake<\/a>,” Young said. <\/p>\n\n\n\n

Here\u2019s what one PickFu respondent said after Cofrancesco ran a quick 15-person poll testing four potential names: “Camp E-Com sounds the most professional and legitimate. [Option] B is very vague and doesn’t fit the theme as well as the other options.”<\/p>\n\n\n

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\"Screenshot<\/a><\/figure><\/div>\n\n\n

Young and Cofrancesco also used PickFu to test logo designs<\/a>. The final design is an upside-down V that resembles a tent.<\/p>\n\n\n\n

The name and logo “kept us focused as we mapped out education sessions for the two conference tracks,” Cofrancesco said.<\/p>\n\n\n\n

Testing, like conference planning, is an iterative process.<\/p>\n\n\n\n

Young and Cofrancesco continued to use PickFu to get quick feedback and finalize details of the name and branding, such as in this 15-person poll:<\/p>\n\n\n

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\"Screenshot<\/a><\/figure><\/div>\n\n
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\"Poll<\/a><\/figure><\/div>\n\n\n

Here\u2019s a sampling of respondents\u2019 comments:<\/p>\n\n\n\n