{"id":"12784","date":"2023-05-17T08:00:00","date_gmt":"2023-05-17T15:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=12784"},"modified":"2023-05-16T08:15:54","modified_gmt":"2023-05-16T15:15:54","slug":"how-i-pickfu-it-katie-eckstrom","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-i-pickfu-it-katie-eckstrom\/","title":{"rendered":"For this marketing director, checking out the competition is all in a day\u2019s work"},"content":{"rendered":"\n<p>This is <strong>How I PickFu it<\/strong>, our Q&amp;A series with people who use consumer insights in their work life.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Who<\/strong>: Katie Eckstrom<br><strong>Where<\/strong>: Jersey City, New Jersey<br><strong>What<\/strong>: Marketing director at <a href=\"https:\/\/plugable.com\/\" class=\"ek-link\">Plugable<\/a> for 5+ years<br><strong>Current mood<\/strong>: \ud83d\ude0a<\/p>\n<\/div><\/div>\n\n\n\n<p>For Katie Eckstrom, marketing director at electronics company Plugable, every day brings product challenges and a slew of decisions to make.&nbsp;<\/p>\n\n\n\n<p>She often has to make those decisions quickly. She rarely does so alone. Read on for a peek at what she juggles and how she manages.<\/p>\n\n\n\n<p>Our questions for Katie:<\/p>\n\n\n\n<ul>\n<li><a href=\"#take-us-through\" class=\"ek-link\">Take us through a typical workday.<\/a><\/li>\n\n\n\n<li><a href=\"#what-tools-and-apps\" class=\"ek-link\">What tools and apps do you use regularly?<\/a><\/li>\n\n\n\n<li><a href=\"#how-do-you-use-PickFu\" class=\"ek-link\">How do you use PickFu in your work? What kinds of things do you test?<\/a><\/li>\n\n\n\n<li><a href=\"#whats-your-favorite\" class=\"ek-link\">What&#8217;s your favorite PickFu poll to run and why?<\/a><\/li>\n\n\n\n<li><a href=\"#What-do-you-do\" class=\"ek-link\">What do you do while you wait for your poll results?<\/a><\/li>\n\n\n\n<li><a href=\"#Most-surprising-thing\" class=\"ek-link\">Most surprising thing you&#8217;ve learned from your customer research.<\/a><\/li>\n\n\n\n<li><a href=\"#Weirdest-thing\" class=\"ek-link\">Weirdest thing you\u2019ve PickFu&#8217;d (or would like to).<\/a><\/li>\n\n\n\n<li><a href=\"#whats-your-superpower\" class=\"ek-link\">What&#8217;s your superpower?<\/a><\/li>\n\n\n\n<li><a href=\"#Whats-your-dream-job\" class=\"ek-link\">What\u2019s your dream job?<\/a><\/li>\n\n\n\n<li><a href=\"#Whats-your-top-tip\" class=\"ek-link\">What\u2019s your top tip for someone running their first PickFu poll?<\/a><\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"take-us-through\">Take us through a typical workday.<\/h2>\n\n\n<p>There is no such thing as a \u201ctypical\u201d day in my world as a Marketing Director in the tech industry. I work in a very fast-paced environment with constantly shifting priorities and new initiatives. At any given time I\u2019m juggling 3-4 new product launches, a talented growing team, and collaborations with external partners.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited.jpg\" alt=\"\" class=\"wp-image-12833\" width=\"429\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited.jpg 1170w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-225x300.jpg 225w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-768x1024.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-1152x1536.jpg 1152w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-725x967.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-540x720.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-345x460.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-300x400.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-286x381.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-120x160.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-126x168.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckHome-edited-129x172.jpg 129w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a><figcaption class=\"wp-element-caption\">Katie Eckstrom&#8217;s workspace with a view.<\/figcaption><\/figure><\/div>\n\n\n<p>Even though every day is different, I definitely have a routine. My routine consists of an early morning walk while listening to a podcast or music. A stop at my favorite coffee shop for an iced latte or smoothie when I want to treat myself. Then I answer any quick emails, read any new blogs\/articles I follow, and get ready for the day. I typically start meetings around 10 a.m. and end around 6 or 7 p.m.&nbsp;<\/p>\n\n\n\n<p>What I actually work on during the day varies from planning new product launches, looking over our analytics dashboards, giving feedback on new product packaging, managing our PR agency, leading content strategy, and so much more.&nbsp;<\/p>\n\n\n\n<p>I also have meetings like a weekly marketing management meeting, daily all-company and team stand-ups, 1:1s, a social planning meeting every week, and a touch base call with our PR agency every Wednesday.&nbsp;<\/p>\n\n\n\n<p>I love what I do because every day is different. I also love it because I get to work from home full-time. This means I get to work with an amazing virtual team across North America and pave the way in digital marketing for an e-commerce tech peripheral company.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-tools-and-apps\">What tools and apps do you use regularly?<\/h2>\n\n\n<p>I pretty much live and breathe the Google Suite for everything day-to-day. I like the Google Suite because it\u2019s super easy to keep everything connected and functioning together by myself and across the entire company. For example, I can view my calendar while working on a document or create a task when answering emails.&nbsp;<\/p>\n\n\n\n<p>The other tool I use a ton is Trello. I use Trello for short-term and long-term project management and team collaboration. It helps me organize, plan and automate projects for myself and my team.&nbsp;<\/p>\n\n\n\n<p>Another tool I love is Miro. Miro is basically an endless virtual whiteboard. I use this a ton for creative team collaboration, planning and brainstorming visual projects, and also for creative feedback across the entire company. Being a virtual company this tool has been a great resource for creative collaboration across departments like Marketing and Product.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"2572\" height=\"1772\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM.png\" alt=\"An example of a Miro brainstorming board.\" class=\"wp-image-12787\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM.png 2572w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-435x300.png 435w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-970x668.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-768x529.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-1536x1058.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-2048x1411.png 2048w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-725x499.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-540x372.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-345x238.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-300x207.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-286x197.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-120x83.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-126x87.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.16.44-PM-129x89.png 129w\" sizes=\"(max-width: 2572px) 100vw, 2572px\" \/><\/a><figcaption class=\"wp-element-caption\">Katie uses Miro boards for team brainstorming, planning, and feedback. | Source: <a href=\"https:\/\/miro.com\/\" class=\"ek-link\">Miro<\/a><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-use-PickFu\">How do you use PickFu in your work? What kinds of things do you test?<\/h2>\n\n\n<p>&#8220;Let\u2019s PickFu It!&#8221; has become a common phrase you&#8217;ll hear people say across the marketing and leadership team at Plugable.&nbsp;<\/p>\n\n\n\n<p>We use PickFu as a fast and efficient way to gather <a href=\"https:\/\/www.pickfu.com\/survey-panel\" class=\"ek-link\">real user feedback<\/a> and gut-check our decision-making. For example, we will test two different main images against each other to see what Amazon Prime users are more likely to click on in search results in why.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample.jpg\" alt=\"How I PickFu it with Plugable's Katie Eckstrom: an example of a Plugable docking station.\" class=\"wp-image-12794\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample.jpg 600w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample-300x300.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample-540x540.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample-345x345.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample-286x286.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample-120x120.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample-126x126.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableExample-129x129.jpg 129w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\">The main image of a Plugable docking station \u2014 the UD-6950PDZ, to be exact. | Source: Plugable<\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>There are so many <a href=\"https:\/\/www.pickfu.com\/examples\" class=\"ek-link\">different types of imagery tests<\/a> we do, but we&#8217;ll also test and get feedback on product designs, branding, <a href=\"https:\/\/blog.pickfu.com\/message-testing-for-business\/\" class=\"ek-link\">messaging<\/a>, product information, landing pages, package inserts, and so much more.&nbsp;<\/p>\n\n\n\n<p>We&#8217;re constantly finding new and different ways to test different ideas and still feel like we&#8217;ve only touched the surface of what PickFu is capable of.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-your-favorite\">What\u2019s your favorite PickFu poll to run and why?<\/h2>\n\n\n<p>My personal favorite PickFu poll to run is to test something we&#8217;re doing against a competitor. For example, our main image vs. the top-selling product in that category&#8217;s main image. Or our brand bullet that&#8217;s on every product page vs. a competitor&#8217;s brand bullet.&nbsp;<\/p>\n\n\n\n<p>I love these tests because they are actionable and provide great insight into why someone would choose Plugable or another brand. I&#8217;m also wrong on which version I think will win more often than I&#8217;d like to admit \ud83d\ude42<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right.png\"><img decoding=\"async\" loading=\"lazy\" width=\"2160\" height=\"1372\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right.png\" alt=\"How I PickFu it: Example of a PickFu main image test.\" class=\"wp-image-12829\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right.png 2160w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-470x300.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-970x616.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-768x488.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-1536x976.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-2048x1301.png 2048w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-725x461.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-540x343.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-345x219.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-300x191.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-286x182.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-120x76.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-126x80.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/E-commerce-right-129x82.png 129w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/a><figcaption class=\"wp-element-caption\">Main image testing is one of the more popular ways to use PickFu.<\/figcaption><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"What-do-you-do\">What do you do while you wait for your poll results?<\/h2>\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>a) Fix a snack<\/strong><\/mark><\/p>\n\n\n\n<p>b) Do a 90-second plank<\/p>\n\n\n\n<p>c) Check my socials<\/p>\n\n\n\n<p>d) Answer emails<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/kenneth-snacks.gif\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/kenneth-snacks.gif\" alt=\"\" class=\"wp-image-12793\" width=\"539\" height=\"302\"\/><\/a><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"who-do-you-share-your-poll-results-with-on-your-team\">Who do you share your poll results with on your team?<\/h2>\n\n\n<p>Depends on the poll and who the information is relevant for. The entire Marketing department has a login so anyone can see what polls have been run in the past and what the results were. We&#8217;re typically sharing results across management since we get so many insights from the PickFu comments.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"Most-surprising-thing\">Most surprising thing you&#8217;ve learned from your customer research.<\/h2>\n\n\n<p>There&#8217;s a time and place for benefits and features!&nbsp;<\/p>\n\n\n\n<p>We always hear the phrase &#8220;features tell and benefits sell,&#8221; but from our PickFu testing we&#8217;ve found that the lifestyle image with a benefit message doesn&#8217;t always beat out the product close-up with feature callouts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample.webp\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample.webp\" alt=\"Screenshot of a Plugable lifestyle image of a docking station listing features.\" class=\"wp-image-12795\" width=\"714\" height=\"714\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample.webp 2200w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-300x300.webp 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-970x970.webp 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-768x768.webp 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-1536x1536.webp 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-2048x2048.webp 2048w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-725x725.webp 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-540x540.webp 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-345x345.webp 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-286x286.webp 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-120x120.webp 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-126x126.webp 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/plugableInfoExample-129x129.webp 129w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/a><figcaption class=\"wp-element-caption\">This product image highlights the features of the Plugable Thunderbolt\u2122 4. | Source: Plugable<\/figcaption><\/figure><\/div>\n\n\n<p>&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"Weirdest-thing\">Weirdest thing you\u2019ve PickFu&#8217;d (or would like to).<\/h2>\n\n\n<p>We once PickFu&#8217;d three different email aliases to see what email customers would be most likely to remember and use when they had a product question.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-your-superpower\">What&#8217;s your superpower?<\/h2>\n\n\n<p>I&#8217;d say my superpower is teleportation.&nbsp;<\/p>\n\n\n\n<p>I&#8217;m able to quickly teleport to the top of the mountain and get the 50,000-foot view of the strategic business initiatives and our customers, but then can teleport down to the bottom of the mountain and dive deep into projects\/tasks and be more tactical. I really love doing both!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"2142\" height=\"1338\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM.png\" alt=\"How I PickFu it with Plugable's Katie Eckstrom: Plugable sells a variety of docking stations and other electronics for home and office.\" class=\"wp-image-12789\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM.png 2142w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-470x294.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-970x606.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-768x480.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-1536x959.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-2048x1279.png 2048w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-725x453.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-540x337.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-345x216.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-300x187.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-286x179.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-120x75.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-126x79.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-10-at-2.35.30-PM-129x81.png 129w\" sizes=\"(max-width: 2142px) 100vw, 2142px\" \/><\/a><figcaption class=\"wp-element-caption\">A glimpse at some of the docking stations Plugable sells. | Source: Plugable<\/figcaption><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"Whats-your-dream-job\">What\u2019s your dream job?<\/h2>\n\n\n<p>I&#8217;m lucky to say I&#8217;m living it right now! I always dreamed of leading in an innovative, digital marketing environment and have been able to do just that, while building one of the best Marketing departments I&#8217;ve ever worked with.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"Whats-your-top-tip\">What\u2019s your top tip for someone running their first PickFu poll?<\/h2>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom.jpg\" alt=\"How I PickFu it with Katie Eckstrom, marketing director at Plugable\" class=\"wp-image-12800\" width=\"283\" height=\"425\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom.jpg 1067w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-200x300.jpg 200w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-683x1024.jpg 683w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-768x1152.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-1024x1536.jpg 1024w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-725x1087.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-540x810.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-345x517.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-300x450.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-286x429.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-120x180.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-126x189.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/HIPI-KatieEckstrom-129x193.jpg 129w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/><\/a><\/figure><\/div>\n\n\n<p>I have two tips that I wish I heard when we first got on the platform: 1) Don&#8217;t overthink it and just start! 2) When in doubt PickFu it!&nbsp;<\/p>\n\n\n\n<p>1) As marketers, we are taught to create tests that are targeted at the right audience, don&#8217;t use leading questions, etc. to get statistically significant results, but what I&#8217;ve learned with PickFu is that you can always switch a few variables and run it again. Getting caught up in creating the perfect test is going to hold you back and you&#8217;ll learn more by running more imperfect tests than few perfect tests.&nbsp;<\/p>\n\n\n\n<p>2) I love using PickFu as a third-party opinion in quick decisions we need to make. When we don&#8217;t have a clear answer or want to gut-check our decision-making, PickFu has been an invaluable tool in getting instant real customer feedback.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Get customer feedback with PickFu. <a href=\"https:\/\/www.pickfu.com\/users\/sign_up\" class=\"ek-link\">Sign up free and start today<\/a>.<\/p><\/blockquote><\/figure>\n","protected":""},"excerpt":{"rendered":"<p>This is How I PickFu it, our Q&amp;A series with people who use consumer insights in their work life. Who: Katie EckstromWhere: Jersey City, New JerseyWhat: Marketing director at Plugable &#8230;<\/p>\n","protected":""},"author":"23","featured_media":"12826","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["2","17","500","29"],"tags":["488","168","489","286","180","490"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitive tests are key for this marketing director - The PickFu blog<\/title>\n<meta name=\"description\" content=\"In this &quot;How I PickFu it&quot; Q&amp;A, Plugable marketing director Katie Eckstrom shares how she validates product ideas, photos, branding, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/how-i-pickfu-it-katie-eckstrom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitive tests are key for this marketing director - 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