{"id":"13041","date":"2023-07-13T11:44:26","date_gmt":"2023-07-13T18:44:26","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13041"},"modified":"2024-03-27T20:52:35","modified_gmt":"2024-03-28T03:52:35","slug":"mastering-the-game-how-a-vp-of-player-insights-just-pickfus-it","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/mastering-the-game-how-a-vp-of-player-insights-just-pickfus-it\/","title":{"rendered":"Mastering the game: How a VP of Player Insights just PickFu\u2019s it"},"content":{"rendered":"\n<p>This is&nbsp;<strong>How I PickFu it<\/strong>, our Q&amp;A series with people who use consumer insights in their work life.<\/p>\n\n\n\n<p><strong>Who<\/strong>: Jen Bolton<br><strong>Where<\/strong>: Guildford, UK<br><strong>What<\/strong>: VP of Player Insights at <a href=\"https:\/\/joinbranded.com\/\" class=\"ek-link\">Mojiworks<\/a> for nearly 6 years<br><strong>Current mood<\/strong>: \ud83d\ude0a<\/p>\n\n\n\n<p>Meet Jen, a VP of Player Insights at the mobile gaming company, Mojiworks, who is decyphering player behaviors, conducting comprehensive user research, and making informed game development decisions daily.<\/p>\n\n\n\n<p>Join us as we explore Jen&#8217;s typical workday, her process of deriving insights, and her unique perspective on using PickFu for optimized game design and development.<\/p>\n\n\n\n<p>Here&#8217;s our chat with Jen:<\/p>\n\n\n\n<ul class=\"wp-block-advgb-summary advgb-toc alignnone\"><li class=\"toc-level-1\"><a href=\"#who-is-your-core-customer-9d8fae2c-ff46-4793-91d4-ca6162d36ffa\">Who is your core customer?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#take-us-through-a-typical-workday--d6bbdbce-7a29-4784-b588-6f459172e207\">Take us through a typical workday.<\/a><\/li><li class=\"toc-level-1\"><a href=\"#what-tools-and-apps\">What tools and apps do you use regularly?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#how-do-you-use-PickFu\">How do you use PickFu in your work? What kinds of things do you test?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#whats-your-favorite\">What\u2019s your favorite PickFu poll to run and why?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#What-do-you-do\">What do you do while you wait for your poll results?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#who-do-you-share-your-poll-results-with-on-your-team-eceea77e-fdf4-4be0-900b-9baa7e944b53\">Who do you share your poll results with on your team?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#Most-surprising-thing\">Most surprising thing you\u2019ve learned from your customer research.<\/a><\/li><li class=\"toc-level-1\"><a href=\"#weirdest-thing-youve-pickfud-or-would-like-to--330e39af-a4bf-4a21-9e21-ed6a31fb24ef\">Weirdest thing you\u2019ve PickFu&#8217;d (or would like to).<\/a><\/li><li class=\"toc-level-1\"><a href=\"#whats-your-superpower-6bb5adde-c04a-4e83-97f5-cf3db7eefa30\">What&#8217;s your superpower?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#whats-your-top-tip-for-someone-running-their-first-pickfu-poll-1b8ac953-dd82-4bbc-9c2d-aca8bdd8951c\">What\u2019s your top tip for someone running their first PickFu poll?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#your-dream-job-aae073a5-1c05-4ebf-8864-0b6623ebedfe\">Your dream job?<\/a><\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"who-is-your-core-customer-9d8fae2c-ff46-4793-91d4-ca6162d36ffa\">Who is your core customer?<\/h2>\n\n\n<p>Our players. Mojiworks partners with social platforms to make bespoke multiplayer games for their audiences: folks who love to spend quality time playing games with the people they care about.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"take-us-through-a-typical-workday--d6bbdbce-7a29-4784-b588-6f459172e207\">Take us through a typical workday.<\/h2>\n\n\n<p>Tea first, always! \u2615&nbsp;Our team is fully remote, and we\u2019re hyper-collaborative, so there are a few regular points every day where I sync up with teammates, starting with a Slack greeting and updating my plans for the day.<\/p>\n\n\n\n<p>I work super closely with our Head of Data on all sorts of projects to help our team understand our players and what they want from our games: we run in-game testing, survey players, chat with them, and run PickFu polls. \u2728<\/p>\n\n\n\n<p>A couple of times a week, we have optional drop-in discussions where we talk about stuff to do with various aspects of game development, our culture or well-being. I get to as many of those as possible and facilitate regularly. On Fridays, I spend the morning reviewing the week\u2019s sprint with the team and planning the next one. We pack a lot into our weeks, and it\u2019s never boring!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-300x300.jpg\" alt=\"Jen Bolton\" class=\"wp-image-13045\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-300x300.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-970x970.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-768x768.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-725x725.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-540x540.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-345x345.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-286x286.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-120x120.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-126x126.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen-129x129.jpg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/mojijen.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what-tools-and-apps\">What tools and apps do you use regularly?<\/h2>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"103\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos.jpg\" alt=\"Slack, Miro, Notion, Google Meet, PickFu\" class=\"wp-image-13049\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos.jpg 800w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-470x61.jpg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-768x99.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-725x93.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-540x70.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-345x44.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-300x39.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-286x37.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-120x15.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-126x16.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/logos-129x17.jpg 129w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n<p>Notion is the home for all of our project work, and Slack is our main communication tool. We\u2019ll use Google Meets to record a call or presentation (e.g. show and tells), and we\u2019ve got Google Workspace for email, calendaring, and file storage. We use Miro a lot, too &#8211; in Insights, we love Miro for idea mapping and analysis because it\u2019s so flexible and friendly to use. Then there\u2019s PickFu, which we\u2019ve happily used to get audience feedback since 2018!<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-use-PickFu\">How do you use PickFu in your work? What kinds of things do you test?<\/h2>\n\n\n<p>We\u2019ve used PickFu most often for testing game content and <a href=\"https:\/\/www.pickfu.com\/blog\/mobile-game-marketing\" class=\"ek-link\">mobile game marketing<\/a> concepts. Mainly visual stuff like characters and logos, we\u2019ve used it for game names and taglines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"669\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll.jpg\" alt=\"PickFu poll for App Store game\" class=\"wp-image-13046\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll.jpg 800w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-359x300.jpg 359w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-768x642.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-725x606.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-540x452.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-345x289.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-300x251.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-286x239.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-120x100.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-126x105.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/holiday_poll-129x108.jpg 129w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"whats-your-favorite\">What\u2019s your favorite PickFu poll to run and why?<\/h2>\n\n\n<p>We\u2019ve run every type of PickFu poll at least once, and for our team\u2019s needs, Round-Robin polls really deliver. Getting feedback about two variants relative to each other really helps us understand the why of what works and what doesn\u2019t so that our iterations lead to significant improvements (we\u2019ll often re-test for added confidence).<\/p>\n\n\n\n<p>Seeing which variant \u2018wins\u2019 is always interesting. Still, the real gold is in the feedback, and we\u2019ve never been disappointed with the overall quality of the feedback we get from PickFu panels.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"What-do-you-do\">What do you do while you wait for your poll results?<\/h2>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">a) Fix a snack<\/mark><\/strong><\/p>\n\n\n\n<p>b) Do a 90-second plank<\/p>\n\n\n\n<p>c) Check my socials<\/p>\n\n\n\n<p><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-black-color\">d) Answer emails<\/mark><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/l2YWzcPDFQl2MBJTy\/giphy.gif\" alt=\"Fix a snack\"\/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"who-do-you-share-your-poll-results-with-on-your-team-eceea77e-fdf4-4be0-900b-9baa7e944b53\">Who do you share your poll results with on your team?<\/h2>\n\n\n<p>Once we\u2019ve added our own analysis to the PickFu findings, we share that on Slack with everyone &#8211; our whole team. We\u2019re small and united around one game right now, so that\u2019s easy! But no matter how big we might get, I can\u2019t envision a time when we wouldn\u2019t share our research results across the company. The more we learn about our audience, the better we get at making games they love and want to stick with.<\/p>\n\n\n\n<p>We sometimes share results in discussions with platform partners, too. PickFu makes it super easy to share poll summaries and results data.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"Most-surprising-thing\">Most surprising thing you\u2019ve learned from your customer research.<\/h2>\n\n\n<p>Generally, that respondents will see something in our assets that we didn\u2019t, and sometimes won\u2019t care at all about elements we think are super important. That\u2019s what makes user research so fascinating &#8211; and useful!<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"weirdest-thing-youve-pickfud-or-would-like-to--330e39af-a4bf-4a21-9e21-ed6a31fb24ef\">Weirdest thing you\u2019ve PickFu&#8217;d (or would like to).<\/h2>\n\n\n<p>We&#8217;ve been pretty conventional in our PickFuing so far. Our second-ever poll featured a sudden camel, which maybe qualifies. We were testing to help us decide on a game <a href=\"https:\/\/www.pickfu.com\/blog\/prototype-testing\/\" class=\"ek-link\">prototype<\/a> design, and the results took just an hour to come in. \ud83d\udc2a ! \u26a1\ufe0f<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"646\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel.jpg\" alt=\"PickFu poll for Sudden camel\" class=\"wp-image-13047\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel.jpg 800w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-372x300.jpg 372w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-768x620.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-725x585.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-540x436.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-345x279.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-300x242.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-286x231.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-120x97.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-126x102.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/06\/sudden_camel-129x104.jpg 129w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"whats-your-superpower-6bb5adde-c04a-4e83-97f5-cf3db7eefa30\">What&#8217;s your superpower?<\/h2>\n\n\n<p>It used to be 20\/15 eyesight, but sadly that\u2019s long gone now.<\/p>\n\n\n\n<p>I\u2019m pretty good at active listening, a handy skill for a researcher to have (and generally useful in everyday interactions).<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-your-top-tip-for-someone-running-their-first-pickfu-poll-1b8ac953-dd82-4bbc-9c2d-aca8bdd8951c\">What\u2019s your top tip for someone running their first PickFu poll?<\/h2>\n\n\n<p>Am I allowed three? \ud83d\ude04<\/p>\n\n\n\n<p><strong>Establish clear learning goals before you set up your poll &#8211; super important! <\/strong>That helps you craft good questions and zero in on the most relevant feedback when reviewing the results. It can be easy to get distracted by comments that don\u2019t help with the main thing you\u2019re trying to learn, especially when you start polling. Since all the response data is saved in your account, you don\u2019t have to worry about losing interesting feedback that\u2019s outside your learning target.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Be clear and concise in your question wording <\/strong>to make it easy for respondents to give you the feedback you want. The Question Context area is really useful for adding extra explanation if you need to. Still, some respondents may skip over it, so we\u2019ve found that treating the question as \u2018the directions\u2019 and putting extra care into it pays off.<br><\/p>\n\n\n\n<p><strong>If you test multiple variants, make sure they\u2019re very distinct from each other<\/strong> so that respondents can see clear differences and talk about them easily.<\/p>\n\n\n\n<p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"your-dream-job-aae073a5-1c05-4ebf-8864-0b6623ebedfe\">Your dream job?<\/h2>\n\n\n<p>Genuinely: the one I\u2019ve got. I get to work with wonderful, super-talented people to make games that unite people through joy. We need more light-hearted connections in the world, and I feel super grateful to be helping to create that.<\/p>\n","protected":""},"excerpt":{"rendered":"<p>This is&nbsp;How I PickFu it, our Q&amp;A series with people who use consumer insights in their work life. Who: Jen BoltonWhere: Guildford, UKWhat: VP of Player Insights at Mojiworks for &#8230;<\/p>\n","protected":""},"author":"1","featured_media":"13051","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["2","500"],"tags":["488","168","508","180","374","38"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering the game: How a VP of Player Insights just PickFu\u2019s it - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/mastering-the-game-how-a-vp-of-player-insights-just-pickfus-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering the game: How a VP of Player Insights just PickFu\u2019s it - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"This is&nbsp;How I PickFu it, our Q&amp;A series with people who use consumer insights in their work life. 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