{"id":"13214","date":"2023-08-24T14:02:26","date_gmt":"2023-08-24T21:02:26","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13214"},"modified":"2023-08-24T14:05:10","modified_gmt":"2023-08-24T21:05:10","slug":"how-i-pickfu-it-anna-david-ceo-founder","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-i-pickfu-it-anna-david-ceo-founder\/","title":{"rendered":"How a publishing CEO &#038; founder uses PickFu to launch books that customers love"},"content":{"rendered":"\n<p>This is&nbsp;<strong>How I PickFu it<\/strong>, our Q&amp;A series with people who use consumer insights in their work life.<\/p>\n\n\n\n<p><strong>Who:<\/strong> Anna B. David<\/p>\n\n\n\n<p><strong>Where:<\/strong> Los Angeles, California<\/p>\n\n\n\n<p><strong>What:<\/strong> Founder &amp; CEO of <a href=\"https:\/\/www.legacylaunchpadpub.com\/\" target=\"_blank\" aria-label=\"Legacy Launch Pad Publishing (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Legacy Launch Pad Publishing<\/a> for 5+ years<\/p>\n\n\n\n<p><strong>Current Mood: <\/strong>\ud83d\ude0a<\/p>\n\n\n\n<p>For <a href=\"https:\/\/blog.pickfu.com\/pickfu-anna-david-author\/\">Anna David<\/a>, every day is a juggling act of leading her publishing company, working with clients, and gathering feedback on the books her team is working on. We talked to her about how she uses PickFu to gain valuable publishing insights, and got a glimpse into a day in the life of a publishing founder and CEO.<\/p>\n\n\n\n<p>Here&#8217;s our chat with Anna:<\/p>\n\n\n\n<ul class=\"wp-block-advgb-summary advgb-toc alignnone\"><li class=\"toc-level-1\"><a href=\"#who-is-your-core-customer-33f9e204-3aef-4697-834b-1aba0039366d\">Who is your core customer?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#take-us-through-a-typical-workday--9f115b88-6372-4863-a54a-69c5e912bdbc\">Take us through a typical workday.<\/a><\/li><li class=\"toc-level-1\"><a href=\"#what-tools-and-apps-do-you-use-regularly-31b46e75-6b9d-4396-9651-e2ab5a8664a3\">What tools and apps do you use regularly?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#how-do-you-use-pickfu-in-your-work-what-kinds-of-things-do-you-test-95626cea-eb22-4372-a468-b37a73912358\">How do you use PickFu in your work? What kinds of things do you test?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#whats-your-favorite-pickfu-poll-to-run-and-why-4e29ca69-3135-4329-b7db-4542018f1471\">What&#8217;s your favorite PickFu poll to run and why?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#what-do-you-do-while-you-wait-for-your-poll-results-309bc84a-e874-42dd-ae26-9edc504c727b\">What do you do while you wait for your poll results?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#who-do-you-share-your-poll-results-with-on-your-team-c9e4d7d6-f615-4b76-9eec-799db68b81d2\">Who do you share your poll results with on your team?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#most-surprising-thing-youve-learned-from-your-customer-research-bcda540b-0823-4ce8-b6cf-e99a6d8aa332\">Most surprising thing you&#8217;ve learned from your customer research?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#weirdest-thing-youve-pickfud-or-would-like-to-9c377665-3715-48e6-90e9-fa05ba22f116\">Weirdest thing you&#8217;ve PickFu&#8217;d (or would like to)?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#whats-your-superpower-0c474dbd-36f4-4ecc-a418-0860cd6b897d\">What&#8217;s your superpower?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#whats-your-top-tip-for-someone-running-their-first-pickfu-poll-c5bbdbd6-f2d6-492a-a751-cb7c809e47d8\">What&#8217;s your top tip for someone running their first PickFu poll?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#your-dream-job-758e1d90-9af2-42ce-9334-d28a8bc5bd32\">Your dream job?<\/a><\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"who-is-your-core-customer-33f9e204-3aef-4697-834b-1aba0039366d\">Who is your core customer?<\/h2>\n\n\n<p>Founders and CEOs. We write and launch books for business owners that help them become authorities in their field.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"take-us-through-a-typical-workday--9f115b88-6372-4863-a54a-69c5e912bdbc\">Take us through a typical workday.<\/h2>\n\n\n<p>I have a 6-week old baby, so there is no typical now! But in general, it&#8217;s weekly meetings with my team to manage the 10-15 books we&#8217;re working on at any time, talking to potential clients, and authority-building (which comes in the form of writing books, posting on social, and doing media).<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-tools-and-apps-do-you-use-regularly-31b46e75-6b9d-4396-9651-e2ab5a8664a3\">What tools and apps do you use regularly?<\/h2>\n\n\n<p>Kajabi (for company website\/newsletters), Dubsado (for contracts), Keeper (for passwords), Transistor (for podcasts), Google everything (for mail, calendar, to-do lists), and Instagram\/LinkedIn (for authority building).<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-you-use-pickfu-in-your-work-what-kinds-of-things-do-you-test-95626cea-eb22-4372-a468-b37a73912358\">How do you use PickFu in your work? What kinds of things do you test?<\/h2>\n\n\n<p>How don&#8217;t I? Book titles mostly, but also chapter titles, Amazon page descriptions, podcast titles, and anything else I can think of. I am not joking when I say I thought about using it when my boyfriend and I were trying to decide on a name for our son.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"647\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-970x647.png\" alt=\"\" class=\"wp-image-12700\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-970x647.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-450x300.png 450w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-768x512.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-725x483.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-540x360.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-345x230.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-300x200.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-286x191.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-120x80.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-126x84.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll-129x86.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/02\/AnnaDavidpodpoll.png 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-your-favorite-pickfu-poll-to-run-and-why-4e29ca69-3135-4329-b7db-4542018f1471\">What&#8217;s your favorite PickFu poll to run and why?<\/h2>\n\n\n<p>The head-to-head when you&#8217;ve finally narrowed it down to two options and need a decision breaker.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-do-you-do-while-you-wait-for-your-poll-results-309bc84a-e874-42dd-ae26-9edc504c727b\">What do you do while you wait for your poll results?<\/h2>\n\n\n<p><strong>a) Fix a snack<\/strong><\/p>\n\n\n\n<p>b) Do a 90-second plank<\/p>\n\n\n\n<p>c) Check my socials<\/p>\n\n\n\n<p>d) Answer emails<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/kenneth-snacks.gif\"><img decoding=\"async\" loading=\"lazy\" width=\"349\" height=\"196\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/04\/kenneth-snacks.gif\" alt=\"\" class=\"wp-image-12793\"\/><\/a><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"who-do-you-share-your-poll-results-with-on-your-team-c9e4d7d6-f615-4b76-9eec-799db68b81d2\">Who do you share your poll results with on your team?<\/h2>\n\n\n<p>My Project Manager and Editorial Director.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"most-surprising-thing-youve-learned-from-your-customer-research-bcda540b-0823-4ce8-b6cf-e99a6d8aa332\">Most surprising thing you&#8217;ve learned from your customer research?<\/h2>\n\n\n<p>How many things I assume EVERYONE understands that are clear only to me and the people I talk to all the time.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"weirdest-thing-youve-pickfud-or-would-like-to-9c377665-3715-48e6-90e9-fa05ba22f116\">Weirdest thing you&#8217;ve PickFu&#8217;d (or would like to)?<\/h2>\n\n\n<p>The kid thing mentioned above must count?! \ud83d\udc76<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-your-superpower-0c474dbd-36f4-4ecc-a418-0860cd6b897d\">What&#8217;s your superpower?<\/h2>\n\n\n<p>Naming children (since I didn&#8217;t end up having to use PickFu).<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-your-top-tip-for-someone-running-their-first-pickfu-poll-c5bbdbd6-f2d6-492a-a751-cb7c809e47d8\">What&#8217;s your top tip for someone running their first PickFu poll?<\/h2>\n\n\n<p>Brace yourself; some of the feedback can be kind of harsh! (Which is how you know how real it is).<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"your-dream-job-758e1d90-9af2-42ce-9334-d28a8bc5bd32\">Your dream job?<\/h2>\n\n\n<p>I think I have it? <\/p>\n","protected":""},"excerpt":{"rendered":"<p>This is&nbsp;How I PickFu it, our Q&amp;A series with people who use consumer insights in their work life. Who: Anna B. David Where: Los Angeles, California What: Founder &amp; CEO &#8230;<\/p>\n","protected":""},"author":"42","featured_media":"13222","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["2","500","15","1"],"tags":["483","516","519","517","70"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How I PickFu it: Anna David, CEO &amp; Founder, Legacy Launch Pad<\/title>\n<meta name=\"description\" content=\"We talked to Anna David, CEO &amp; Founder of Legacy Launch Pad Publishing, about how she uses PickFu to gather feedback on her clients&#039; books.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/how-i-pickfu-it-anna-david-ceo-founder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How I PickFu it: Anna David, CEO &amp; 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