{"id":"13317","date":"2023-10-10T16:01:40","date_gmt":"2023-10-10T23:01:40","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13317"},"modified":"2025-06-13T13:45:01","modified_gmt":"2025-06-13T20:45:01","slug":"how-to-find-best-selling-products-on-amazon","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/","title":{"rendered":"How to find the best-selling products on Amazon"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"table-of-contents-80bbdbcc-fcbb-47e9-b355-b7bb0b00e6ce\">Table of contents<\/h2>\n\n\n<ul class=\"wp-block-advgb-summary advgb-toc alignnone\"><li class=\"toc-level-1\"><a href=\"#table-of-contents-80bbdbcc-fcbb-47e9-b355-b7bb0b00e6ce\">Table of contents<\/a><\/li><li class=\"toc-level-1\"><a href=\"#1-learn-the-amazon-magic-formula-24dff24d-138d-4442-a0a2-76762e6901c4\">1. Learn the Amazon magic formula<\/a><\/li><li class=\"toc-level-1\"><a href=\"#2-gather-product-ideas-9956067f-0a0e-49b1-bfc8-f0d2ce43eb4f\">2. Gather product ideas<\/a><\/li><li class=\"toc-level-1\"><a href=\"#3-use-pickfu-to-tap-your-target-market-b67fa80d-5c9f-47a4-87e9-1eb3f53cb491\">3. Use PickFu to tap your target market<\/a><\/li><li class=\"toc-level-1\"><a href=\"#is-it-hard-to-be-successful-selling-on-amazon-7991048d-249a-4b94-b5ce-406585e5e135\">Is it hard to be successful selling on Amazon?<\/a><\/li><li class=\"toc-level-1\"><a href=\"#faqs-f7d10473-8665-4a4a-8ba3-535253bb65b6\">FAQs<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>In this post you\u2019ll learn how to apply the Amazon magic formula\u2014low competition + high demand + 15\u201325% profit margins\u2014to identify winning products, explore market-ready ideas via Amazon Best Sellers and Chrome extensions, and validate your concepts with PickFu polls for unbiased, real-shopper feedback in minutes.<\/p>\n\n\n\n<p>If you want to figure out how to find the best products to sell on Amazon, you\u2019re not alone. Every day, people dream of starting an Amazon FBA empire so profitable that they can kiss their boring nine-to-five job goodbye.<\/p>\n\n\n\n<p>But let\u2019s pump the brakes for a minute. Finding the right products to sell online takes careful research. The last thing you want is to throw all your time, energy, and money into a cool idea only to discover that it doesn\u2019t sell.&nbsp;<\/p>\n\n\n\n<p>We\u2019re here to help you understand how to find the best-selling products on Amazon. All it takes is a magic formula and some elbow grease.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Find Bestselling Products on Amazon (Without Guessing)\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/e_zjXu3vE8M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-learn-the-amazon-magic-formula-24dff24d-138d-4442-a0a2-76762e6901c4\">1. Learn the Amazon magic formula<\/h2>\n\n\n<p>The Amazon Marketplace is more crowded than Times Square on New Year\u2019s Eve. And because of that, your products <a href=\"https:\/\/www.pickfu.com\/industries\/ecommerce\" class=\"ek-link\"><u>have to stand out<\/u><\/a> big-time in the e-commerce world.&nbsp;<\/p>\n\n\n\n<p>So before you even start researching products to sell, learn this magic formula. Memorize it. Write it on a sticky note and slap it on your desk. Whatever you need to do to remember it, do that.&nbsp;<\/p>\n\n\n\n<p>Here it is:&nbsp;<\/p>\n\n\n\n<p><strong>Low competition<\/strong> + <strong>high demand<\/strong> + <strong>profit margins of 15 to 25%<\/strong> = <strong>Amazon selling success<\/strong><\/p>\n\n\n\n<p>Let\u2019s break down these three crucial parts of an Amazon success story.&nbsp;<\/p>\n\n\n\n<p>Low competition means there aren\u2019t many other sellers selling a specific product or category of products.&nbsp;<\/p>\n\n\n\n<p>High demand indicates that your target audience (more on that in a moment) craves a product. They buy it, they love it, and they come back for more.&nbsp;There\u2019s always a high search volume.<\/p>\n\n\n\n<p>A profit margin is the amount of money you, the Amazon seller, get to take home after you deduct expenses. A common formula to calculate profit margins is:&nbsp;<\/p>\n\n\n\n<p><strong>(Net income\/revenue)<\/strong> x <strong>100 <\/strong>= <strong>Net profit margin<\/strong><\/p>\n\n\n\n<p>So let\u2019s say you decide to sell yoga mats. They cost <strong>$23<\/strong> each for you to purchase from the manufacturer and store with Amazon\u2019s Fulfillment-by-Amazon (FBA) program. You sell each mat for <strong>$30<\/strong>, leaving you with a net profit of <strong>$7<\/strong> per mat.&nbsp;<\/p>\n\n\n\n<p>Your formula would look like this: <strong>(7\/30) x 100 = 23.3%<\/strong><\/p>\n\n\n\n<p>Not bad! To build a sustainable e-commerce business, you\u2019ll need to keep those margins between 15 and 25%, or higher.<\/p>\n\n\n\n<p>Be prepared to calculate an estimated profit margin for each product you consider selling.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-gather-product-ideas-9956067f-0a0e-49b1-bfc8-f0d2ce43eb4f\">2. Gather product ideas<\/h2>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"508\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-970x508.jpeg\" alt=\"a-collage-of-hands-with-ideas-for-product\" class=\"wp-image-13326\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-970x508.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-470x246.jpeg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-768x402.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-725x379.jpeg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-540x283.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-345x181.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-300x157.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-286x150.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-120x63.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-126x66.jpeg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product-129x68.jpeg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/a-collage-of-hands-with-ideas-for-product.jpeg 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Image generated with Midjourney<\/figcaption><\/figure>\n\n\n\n<p>The easiest way to discover high-demand, low-competition Amazon products to sell is to do some product research on the giant itself.&nbsp;<\/p>\n\n\n\n<p>To start out, explore different categories on Amazon. Clothing, shoes, jewelry, books, personal care\u2026 there\u2019s a category for just about anything.&nbsp;<\/p>\n\n\n\n<p>Go to the <a href=\"https:\/\/www.amazon.com\/gp\/bestsellers\/?ref_=nav_cs_bestsellers\"><u>Amazon Best Sellers page<\/u><\/a>, click on a category that interests you, and start exploring those trending best-sellers.&nbsp;<\/p>\n\n\n\n<p>To find products, narrow down a category or two that you find intriguing. Choose one that has a wide range of products, including a few that you think might be low-competition and high-demand.&nbsp;<\/p>\n\n\n\n<p>Now, figure out if they actually are.&nbsp;<\/p>\n\n\n\n<p>This is where Chrome extensions save you a ton of work. We like AMZScout\u2019s <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/amazon-product-finder-amz\/njopapoodmifmcogpingplfphojnfeea\"><u>Amazon Product Finder<\/u><\/a>. As you browse Amazon and look at different product categories, the extension will show you super helpful data points for each, including:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Number of people selling the product<\/li>\n\n\n\n<li>Selling price<\/li>\n\n\n\n<li>Amazon FBA fees<\/li>\n\n\n\n<li>Net margin<\/li>\n\n\n\n<li>Estimated sales<\/li>\n\n\n\n<li>Estimated revenue<\/li>\n\n\n\n<li>Time the product has been on the market<\/li>\n\n\n\n<li>Overall likelihood that the niche will be profitable<\/li>\n<\/ul>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/S2NkwLeVXJm-W6BK3bZLPkxlMaHSx66shHwqePKRx3EA9GRaSQmn0hzrOv7x4swSaKzbxnXzOP6uDLsS-t9yzYfb0b9s-y1YG7ijAa1dlJCRZbMgpPeYRU_BtKB_zFIC9kCrpIhouksbtr5HY5Lt2AE\" width=\"100%\" height=\"344\"><\/p>\n\n\n\n<p>When we looked up yoga mats, we found that this product subcategory has low competition and decent demand. AMZScout provides direct links to help you find suppliers on Alibaba, discover the keywords the product ranks for, and see how much profit you could make off the product.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you decide to sell eco-friendly cork yoga mats on the Amazon Marketplace. You find a few options on Alibaba. You like the look of a listing that offers customizable packaging, logo design, and graphics.&nbsp;<\/p>\n\n\n\n<p>AKA, you can put any peaceful, yoga-esque image you want on these cork mats.&nbsp;<\/p>\n\n\n\n<p>You could then use AMZScout\u2019s profit calculator tool to see how much you\u2019d make from these yoga mats after taking costs like shipping and taxes into account.&nbsp;<\/p>\n\n\n\n<p>We recommend you take your time exploring Amazon with the AMZScout, Helium 10, or <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/jungle-scout\/bckjlihkmgolmgkchbpiponapgjenaoa\"><u>Jungle Scout Chrome extension<\/u><\/a>. If there\u2019s something you don\u2019t understand about the data, use tutorials and videos to help you figure out what you\u2019re looking at.&nbsp;<\/p>\n\n\n\n<p>Here are three points to keep in mind:&nbsp;<\/p>\n\n\n\n<ol>\n<li>Products should be popular and trending all year long, not just during the holiday season<\/li>\n\n\n\n<li>Larger products mean higher storage and shipping costs. Consider sticking to small, light, easily stored items that arrive fast at your customer\u2019s door.<\/li>\n\n\n\n<li>Stay away from technology. You\u2019ll be competing with giants like Apple and Samsung, and if something goes wrong with your tech product, you can expect bad reviews.<\/li>\n<\/ol>\n\n\n\n<p>Once you narrow down a potentially profitable product (or three), it\u2019s time to get to know your target audience.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t customize and purchase a bunch of products \u2014 yet! That\u2019s a beginner\u2019s mistake. Instead, order a sample of the product with your custom design and branding, if possible, and take some high-quality product photos.&nbsp;<\/p>\n\n\n\n<p>When it comes to sourcing products, you can try dropshipping, order products from eBay, or find private-label items that you can white-label.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-use-pickfu-to-tap-your-target-market-b67fa80d-5c9f-47a4-87e9-1eb3f53cb491\">3. Use PickFu to tap your target market<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"620\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-970x620.png\" alt=\"\" class=\"wp-image-13278\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-970x620.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-470x300.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-768x491.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-1536x982.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-725x463.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-540x345.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-345x221.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-300x192.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-286x183.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-120x77.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-126x81.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3-129x82.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Product-validation-blog-images-3.png 2048w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Your target market, or audience, is the group of people that will buy your product. It\u2019s usually easy enough to figure out a general target audience.&nbsp;<\/p>\n\n\n\n<p>Who\u2019s the target audience for snazzy pet collars? Pet owners.&nbsp;<\/p>\n\n\n\n<p>What about epic role-playing video games? Video gamers, of course.&nbsp;<\/p>\n\n\n\n<p>And yoga mats? People who do yoga.&nbsp;<\/p>\n\n\n\n<p>Easy, right? These are the types of products that will always be in demand.<\/p>\n\n\n\n<p>But actually <a href=\"https:\/\/www.pickfu.com\/audiences\"><em><u>talking <\/u><\/em><u>to your target audience<\/u><\/a> is trickier. Yet nothing is more valuable than picking your target audience\u2019s mind to gain unbiased feedback on your product or product category.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where PickFu comes in.&nbsp;<\/p>\n\n\n\n<!--ARCADE EMBED START--><div style=\"position: relative; padding-bottom: calc(54.285714285714285% + 41px); height: 0; width: 100%;\"><iframe src=\"https:\/\/demo.arcade.software\/QQoP8Q46ewAlvyYdTU8V?embed&#038;embed_mobile=tab&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"Create a new poll | PickFu\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div><!--ARCADE EMBED END-->\n\n\n\n<p>PickFu gives you two key ingredients to be a top seller on Amazon:&nbsp;<\/p>\n\n\n\n<ul>\n<li>A <a href=\"https:\/\/www.pickfu.com\/survey-panel\"><u>huge pool<\/u><\/a> of more than 15 million global consumers you can separate into over 90 different audience targeting traits with different metrics<\/li>\n\n\n\n<li>A variety of ways to ask these respondents questions, from head-to-head <a href=\"https:\/\/www.pickfu.com\/amazon-split-testing\"><u>split test polls<\/u><\/a> to open-ended Q&amp;A polls and more<\/li>\n<\/ul>\n\n\n\n<p>Best of all? It won\u2019t break your bank. Polls start at $50 for 50 unbiased, written responses to your poll.&nbsp;<\/p>\n\n\n\n<p>So let\u2019s say you want to find out if people who do yoga would actually want to buy your cool, cork yoga mat. How in demand is a cork mat, anyway? Can it possibly become a top-selling item?<\/p>\n\n\n\n<p>You upload an image of the mat to PickFu, choose a respondent pool of people <a href=\"https:\/\/www.pickfu.com\/audiences\/workout-type\"><u>who do yoga<\/u><\/a> and shop on Amazon, and ask the big question: \u201cWould you buy this product? Please explain.\u201d&nbsp;<\/p>\n\n\n\n<p>Your audience of Amazon-shopping yogis will tell you everything they love \u2014 and don\u2019t \u2014 about your product.&nbsp;<\/p>\n\n\n\n<p>You could also validate your new product by uploading your yoga mat and screenshots of competitors\u2019 yoga mats. Ask your audience which one they would pick and why, <a href=\"https:\/\/www.pickfu.com\/results\/8qeYJ4cGGE-based-on-the-design\"><u>like this respondent did<\/u><\/a>.&nbsp;There\u2019s nothing like comparing your product to similar products to see which one wins your customer\u2019s loyalty.<\/p>\n\n\n\n<p>You\u2019ll receive detailed feedback, a vote, and demographic information to help you understand your target audience even better.&nbsp;<\/p>\n\n\n\n<p>If the respondents don\u2019t pick your yoga mat as their favorite, for example, you can read the responses to find out why. It\u2019s like having customer reviews before the product ever hits the market. And you can choose the number of reviews yourself!<\/p>\n\n\n\n<p>Use that feedback to make changes to your product design. Or, if the respondents don\u2019t seem interested at all, find a different product to sell.&nbsp;<\/p>\n\n\n\n<p>And thank your lucky stars you PickFu\u2019d it before you bought 100 yoga mats from an Alibaba supplier.<\/p>\n\n\n\n<iframe src=\"https:\/\/giphy.com\/embed\/3o7TKuylrX8kT7XhVS\" width=\"90%\" height=\"330\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/hulu-seinfeld-3o7TKuylrX8kT7XhVS\">via GIPHY<\/a>\n\n\n\n<p>PickFu can also help you with your next steps. Finding the right product is only the beginning of your Amazon seller journey. You\u2019ll still need to:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Make sure the packaging is amazing<\/li>\n\n\n\n<li>Line up your Amazon FBA or third-party fulfillment plan<\/li>\n\n\n\n<li>Take product photos<\/li>\n\n\n\n<li>Pick the perfect product title<\/li>\n\n\n\n<li>Create product descriptions and bullet points<\/li>\n\n\n\n<li>Weave relevant keywords into the copy<\/li>\n\n\n\n<li>Watch your sales rank rise<\/li>\n\n\n\n<li>Celebrate once you snag a best sellers rank (BSR)<\/li>\n<\/ul>\n\n\n\n<p>With PickFu, you can test your packaging, product images, product title, and product description. We help you make sure every single thing in your listing looks fabulous to your target audience.&nbsp;<\/p>\n\n\n\n<p>In other words, we\u2019re your go-to for product listing optimization.<\/p>\n\n\n\n<p>And when you\u2019re ready to deploy your marketing strategy, we\u2019re here to help you create the perfect ads for your soon-to-be top-selling products, too.&nbsp;<\/p>\n\n\n\n<p>Our respondents can truly do it all.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top 5 Ways to Optimize Your Amazon Listings with PickFu\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/YkzHKhCb9CY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/blog.pickfu.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"is-it-hard-to-be-successful-selling-on-amazon-7991048d-249a-4b94-b5ce-406585e5e135\">Is it hard to be successful selling on Amazon?<\/h2>\n\n\n<p>No! Amazon can be profitable if you make smart decisions about which products to sell and keep your finger on the pulse of your target audience. That old adage \u2014 work smarter, not harder \u2014 applies here.&nbsp;The key is finding trending products you can sell with little competition.<\/p>\n\n\n\n<p>With the Amazon BSR magic formula in mind, take time to do <a href=\"https:\/\/www.pickfu.com\/blog\/free-amazon-product-research-tools\" class=\"ek-link\">product research<\/a>, find popular products that are profitable for you, and see if your target audience would actually buy them. Don\u2019t forget to optimize everything for SEO, too.<\/p>\n\n\n\n<p>You\u2019ll be on your way to notching a spot in the Amazon best sellers rank in no time.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re ready to start standing in the shoes of your target market, <a href=\"https:\/\/www.pickfu.com\/\"><u>sign up for PickFu today<\/u><\/a>.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs-f7d10473-8665-4a4a-8ba3-535253bb65b6\">FAQs<\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1696976788100\"><strong class=\"schema-faq-question\"><strong>How do you see what products are selling most on Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Navigate to Amazon\u2019s Best Sellers page and check out the categories you\u2019re interested in to see which products are selling the most. You can also use a Chrome extension like AMZScout\u2019s Amazon Product Finder to see which items are flying off the shelves in each category you browse. <br\/><br\/>All you have to do is navigate to a page, click on the Amazon Product Finder under the Extensions button in your Chrome browser, and watch as data appears in front of you like magic.<br\/>Once your sales volumes go up, you can check on your seller central portal to see which products are your best-selling items.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1696976803245\"><strong class=\"schema-faq-question\"><strong>How do I find top-rated items on Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">The Amazon Best Sellers page offers many of the top-rated items on Amazon, as best-sellers tend to also have high ratings. You can also use a Chrome extension to browse multiple product listings at once. We like AMZScout\u2019s Amazon Product Finder, which shows you the overall product rating for all the products under any search term you enter. It\u2019s a lot easier than combing through product pages one by one.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1696976808891\"><strong class=\"schema-faq-question\"><strong>What should I not do when selling on Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Whatever you do, don\u2019t pick a niche that\u2019s already saturated with products. Earning a spot on the best sellers rank (BSR) is tough enough without oodles of competition. Follow the Amazon magic formula of <strong>low competition<\/strong> + <strong>high demand<\/strong> + <strong>profit margins of 15 to 25%<\/strong> = <strong>Amazon selling success. <\/strong>Use a Chrome extension to locate products with low competition and high demand. Get inside your target audience\u2019s head with PickFu. Calculate your estimated profit margins for every product you add to your lineup. By taking these steps, you can ensure a higher chance of getting on the Amazon best sellers list. Make sure you keep tabs on your actual sales data once you start selling and make adjustments as needed.<\/p> <\/div> <\/div>\n","protected":""},"excerpt":{"rendered":"<p>Table of contents In this post you\u2019ll learn how to apply the Amazon magic formula\u2014low competition + high demand + 15\u201325% profit margins\u2014to identify winning products, explore market-ready ideas via &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"13325","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","12","27","26","30"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to find the best-selling products on Amazon - 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She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.\",\"sameAs\":[\"https:\/\/lauraojedamelchor.com\/\",\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\",\"https:\/\/www.instagram.com\/lauraojedamelchor\/?hl=en\",\"https:\/\/www.linkedin.com\/in\/lauraojedamelchor\/\",\"https:\/\/twitter.com\/lauraomelchor\"],\"url\":\"https:\/\/blog.pickfu.com\/author\/lauramelchor\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/#faq-question-1696976788100\",\"position\":1,\"url\":\"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/#faq-question-1696976788100\",\"name\":\"How do you see what products are selling most on Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Navigate to Amazon\u2019s Best Sellers page and check out the categories you\u2019re interested in to see which products are selling the most. You can also use a Chrome extension like AMZScout\u2019s Amazon Product Finder to see which items are flying off the shelves in each category you browse. <br\/><br\/>All you have to do is navigate to a page, click on the Amazon Product Finder under the Extensions button in your Chrome browser, and watch as data appears in front of you like magic.<br\/>Once your sales volumes go up, you can check on your seller central portal to see which products are your best-selling items.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/#faq-question-1696976803245\",\"position\":2,\"url\":\"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/#faq-question-1696976803245\",\"name\":\"How do I find top-rated items on Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Amazon Best Sellers page offers many of the top-rated items on Amazon, as best-sellers tend to also have high ratings. You can also use a Chrome extension to browse multiple product listings at once. We like AMZScout\u2019s Amazon Product Finder, which shows you the overall product rating for all the products under any search term you enter. It\u2019s a lot easier than combing through product pages one by one.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/#faq-question-1696976808891\",\"position\":3,\"url\":\"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/#faq-question-1696976808891\",\"name\":\"What should I not do when selling on Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Whatever you do, don\u2019t pick a niche that\u2019s already saturated with products. Earning a spot on the best sellers rank (BSR) is tough enough without oodles of competition. Follow the Amazon magic formula of <strong>low competition<\/strong> + <strong>high demand<\/strong> + <strong>profit margins of 15 to 25%<\/strong> = <strong>Amazon selling success. <\/strong>Use a Chrome extension to locate products with low competition and high demand. Get inside your target audience\u2019s head with PickFu. Calculate your estimated profit margins for every product you add to your lineup. By taking these steps, you can ensure a higher chance of getting on the Amazon best sellers list. Make sure you keep tabs on your actual sales data once you start selling and make adjustments as needed.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to find the best-selling products on Amazon - The PickFu blog","robots":"Array","canonical":"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/","og_locale":"en_US","og_type":"article","og_title":"How to find the best-selling products on Amazon - The PickFu blog","og_description":"Table of contents In this post you\u2019ll learn how to apply the Amazon magic formula\u2014low competition + high demand + 15\u201325% profit margins\u2014to identify winning products, explore market-ready ideas via ...","og_url":"https:\/\/blog.pickfu.com\/how-to-find-best-selling-products-on-amazon\/","og_site_name":"The PickFu blog","article_publisher":"https:\/\/www.facebook.com\/pickfu","article_author":"https:\/\/www.facebook.com\/profile.php?id=100000373763478","article_published_time":"2023-10-10T23:01:40+00:00","article_modified_time":"2025-06-13T20:45:01+00:00","og_image":"Array","author":"Laura Ojeda Melchor","twitter_card":"summary_large_image","twitter_creator":"@lauraomelchor","twitter_site":"@pickfu","twitter_misc":"Array","schema":"Array"},"author_meta":{"display_name":"Laura Ojeda Melchor","author_link":"https:\/\/blog.pickfu.com\/author\/lauramelchor\/"},"featured_img":"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/A-collage-of-images-and-characters-depicting-success-in-Ecommerce-470x246.jpeg","coauthors":[],"tax_additional":{"categories":"Array"},"comment_count":"0","relative_dates":{"created":"Posted 3 years ago","modified":"Updated 11 months ago"},"absolute_dates":{"created":"Posted on October 10, 2023","modified":"Updated on June 13, 2025"},"absolute_dates_time":{"created":"Posted on October 10, 2023 4:01 pm","modified":"Updated on June 13, 2025 1:45 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/13317"}],"collection":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/comments?post=13317"}],"version-history":[{"count":19,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/13317\/revisions"}],"predecessor-version":[{"id":14929,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/13317\/revisions\/14929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/media\/13325"}],"wp:attachment":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/media?parent=13317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/categories?post=13317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/tags?post=13317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}