{"id":"13397","date":"2023-10-19T19:15:44","date_gmt":"2023-10-20T02:15:44","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13397"},"modified":"2024-06-28T09:02:08","modified_gmt":"2024-06-28T16:02:08","slug":"quick-market-research","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/quick-market-research\/","title":{"rendered":"Quick market research &#8211; 6 strategies to accelerate your marketing"},"content":{"rendered":"\n<p>As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, <a href=\"https:\/\/www.pickfu.com\/blog\/app-marketing-strategy\/\" class=\"ek-link\">app marketing strategy<\/a>, or sales pitch will work is another challenge entirely.<\/p>\n\n\n\n<p>It\u2019s important to get a temperature check from your target audience to know your strategy is on the right path. But too often, traditional market research and methods of collecting <a href=\"https:\/\/www.pickfu.com\/blog\/customer-feedback-strategy\" class=\"ek-link\">customer feedback<\/a> are time-consuming and expensive.<\/p>\n\n\n\n<p>So how can you conduct market research and get insights quickly, easily, and reliably? Here are six strategies.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ol class=\"simpletoc-list\">\n<li><a href=\"#strategy-1-assess-the-market\">Strategy 1: Assess the market<\/a><\/li>\n<li><a href=\"#strategy-2-get-direct-customer-feedback\">Strategy 2: Get direct customer feedback<\/a>\n<ol><li>\n<a href=\"#openended-polls\">Open-Ended polls<\/a><\/li>\n<li><a href=\"#ranked-polls\">Ranked polls<\/a><\/li>\n<li><a href=\"#headtohead-polls\">Head-To-Head polls<\/a><\/li>\n<\/ol>\n<\/li>\n<li><a href=\"#strategy-3-check-in-with-your-competitors-customers\">Strategy 3: Check in with your competitors\u2019 customers<\/a><\/li>\n<li><a href=\"#strategy-4-leverage-focus-groups\">Strategy 4: Leverage focus groups<\/a><\/li>\n<li><a href=\"#strategy-5-be-active-in-your-target-communities\">Strategy 5: Be active in your target communities<\/a><\/li>\n<li><a href=\"#strategy-6-launch-assess-and-adapt\">Strategy 6: Launch, assess, and adapt<\/a><\/li>\n<li><a href=\"#faster-easier-market-research-can-amplify-your-gtm-campaigns\">Faster, easier market research can amplify your GTM campaigns<\/a><\/li><\/ol><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"strategy-1-assess-the-market\">Strategy 1: Assess the market<\/h2>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"508\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-970x508.jpeg\" alt=\"An image that's a collage of people interacting w\/ data\" class=\"wp-image-13400\" style=\"aspect-ratio:1.9094488188976377;width:601px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-970x508.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-470x246.jpeg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-768x402.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-725x379.jpeg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-540x283.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-345x181.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-300x157.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-286x150.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-120x63.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-126x66.jpeg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage-129x68.jpeg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/go-to-market-collage.jpeg 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Image generated with DALLE-3<\/figcaption><\/figure>\n\n\n\n<p>A key part of go-to-market (GTM) planning is understanding where your product sits in the marketplace. This includes the problem your product is trying to solve, who it\u2019s solving it for, similar products that compete with yours, and their positioning or marketing strategies.<\/p>\n\n\n\n<p>By evaluating the playing field, you can find your unique selling proposition (USP) \u2013 what sets your product apart from the rest. Your USP will help you build more efficient, effective, and targeted marketing efforts and campaigns.<\/p>\n\n\n\n<p>SEMRush, a keyword research platform, has a tool called Market Analysis, which is a powerful way to begin your competitive analysis. Market Analysis gives you a high-level outlook on your competitors by assessing their websites and market share. It will show you the overall market size and the growth rate of startups and established companies in your field.<\/p>\n\n\n\n<p>You can also use SEMRush\u2019s Market Explorer tool to see the biggest drivers of traffic to competitor websites from a range of sources, including:<\/p>\n\n\n\n<ul>\n<li>Organic and paid search<\/li>\n\n\n\n<li>Organic and paid social media<\/li>\n\n\n\n<li>Paid ad campaigns<\/li>\n\n\n\n<li>Direct traffic<\/li>\n<\/ul>\n\n\n\n<p>These tools offer a snapshot of key industry metrics and point to the best performers in your segment. You can also use SEMRush\u2019s search term tools to discover which words your potential clients are using to find products like yours.<\/p>\n\n\n\n<p>These insights can help you tailor your marketing efforts to capture your target audience and help you understand what those customers value most. Let\u2019s say you produce software that tracks expenses. If SEMRush shows that one of the common search terms for this segment is \u201cphoto upload tool for expenses\u201d then you\u2019ll know how important that function is to the people researching vendors.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-2-get-direct-customer-feedback\">Strategy 2: Get direct customer feedback<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"616\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-970x616.png\" alt=\"\" class=\"wp-image-13279\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-970x616.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-470x298.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-768x488.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-725x460.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-540x343.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-345x219.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-300x191.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-286x182.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-120x76.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-126x80.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head-129x82.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/09\/Copy-of-Stylized-poll-Head-To-Head.png 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>The best way to find out what anyone is thinking is to simply ask them. That\u2019s why getting direct feedback from your target audience is so essential in marketing.<\/p>\n\n\n\n<p>The most important voices to listen to are your current customers and your ideal customers. <a href=\"https:\/\/www.pickfu.com\/blog\/where-can-i-post-a-survey\/\" class=\"ek-link\">Finding a place to post a survey<\/a> or poll can be tedious and costly. However, online survey and polling tools like PickFu make it easy to quickly access a large subset of your potential customers and get their opinions, often within minutes or hours.<\/p>\n\n\n\n<p>These questionnaires are faster, more cost-effective, and less intrusive than a focus group and also easier to read. You can segment the audience to make sure you get quality answers from your target customers, with market segmentation options by industry, demographic, interests, and more. This is useful whether you\u2019re an entrepreneur or work for a large e-commerce brand.<\/p>\n\n\n\n<p>Here\u2019s an overview of the different poll types available with PickFu. Each one of them can help you collect feedback on marketing campaigns, product ideas, designs, and more to inform your business decisions.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"openended-polls\">Open-Ended polls<\/h3>\n\n\n<p>Open-Ended polls allow you to gather written, qualitative feedback on early-stage concepts and designs. You can upload images or videos to gather feedback on, or simply ask a question. The respondents\u2019 answers are open-ended and give you a glimpse into their preferences and how they think.<\/p>\n\n\n\n<p>This type of poll is useful for the first stages of <a href=\"https:\/\/www.pickfu.com\/blog\/best-product-research-tools\/\" class=\"ek-link\">product development<\/a> and <a href=\"https:\/\/www.pickfu.com\/blog\/market-validation\/\" class=\"ek-link\">market validation<\/a>. Let\u2019s say you ask the question, \u201cWhat takes you the most time when you\u2019re creating invoices?\u201d The responses might include things like \u201clooking up vendor names\u201d or \u201cremembering product codes.\u201d This can help you determine what features you\u2019ll take to market first when you launch your new accounting software.<\/p>\n\n\n\n<p>Open-Ended polls also benefit from PickFu\u2019s <a href=\"https:\/\/www.pickfu.com\/products\/ai-highlights\">natural language processing AI tools<\/a> that group similar words and answers together, giving you a quick overview of customer sentiment.<\/p>\n\n\n\n<p><strong><em>[Check out <\/em><\/strong><a href=\"https:\/\/www.pickfu.com\/examples\/game-theme-open-end-feedback\" class=\"ek-link\"><strong><em>this Open-Ended poll example<\/em><\/strong><\/a><strong><em> to see how it can help you understand your customers\u2019 needs and wants.]<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players.png\"><img decoding=\"async\" loading=\"lazy\" width=\"760\" height=\"622\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players.png\" alt=\"Will-this-art-style-for-an-open-world-game-appeal-to-player\" class=\"wp-image-13399\" style=\"aspect-ratio:1.2218649517684887;width:478px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players.png 760w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-367x300.png 367w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-725x593.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-540x442.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-345x282.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-300x246.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-286x234.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-120x98.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-126x103.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Will-this-art-style-for-an-open-world-game-appeal-to-players-129x106.png 129w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"ranked-polls\">Ranked polls<\/h3>\n\n\n<p>Ranked polls help you narrow down options when you have too many to pick from. It might help you determine how to spend your marketing budget, for example, if you poll respondents on which media they consume the most. Or if you have several design ideas for a product, you can ask the audience which one they prefer most. From there, you\u2019ll be able to make data-driven decisions about the next steps for your product or campaign.<\/p>\n\n\n\n<p><strong><em>[Check out <\/em><\/strong><a href=\"https:\/\/www.pickfu.com\/examples\/most-important-features-of-shower-heads\"><strong><em>this Ranked poll example<\/em><\/strong><\/a><strong><em> to see how it can help you understand your customers\u2019 needs and wants.]<\/em><\/strong><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"headtohead-polls\">Head-To-Head polls<\/h3>\n\n\n<p>Head-to-Head polls allow you to test two options against each other. For example, if you have <a href=\"https:\/\/www.pickfu.com\/blog\/tagline-ideas\/\" class=\"ek-link\">two taglines for your product and can\u2019t decide between them, you could ask respondents which they like most<\/a>. This head-to-head style is great for the later stages of your development process.<\/p>\n\n\n\n<p>You can ask questions and receive written feedback in all of these poll types, giving you a mix of qualitative and quantitative answers from the <a href=\"https:\/\/www.pickfu.com\/blog\/survey-panel-providers\/\" class=\"ek-link\">survey panel<\/a>.<\/p>\n\n\n\n<p>Because PickFu lets you access a pool of 15 million respondents across 90 different demographic subsets and multiple countries, you\u2019ll end up with a high-quality, targeted set of results for your project \u2013 in a fraction of the time as traditional market research.<\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/www.pickfu.com\/users\/sign_up\" class=\"ek-link\">Sign up today to conduct quick and easy market research with PickFu.<\/a><\/em><\/strong><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-3-check-in-with-your-competitors-customers\">Strategy 3: Check in with your competitors\u2019 customers<\/h2>\n\n\n<p>In the first strategy, we looked at the overall competitive landscape in your specific industry or field. In this strategy, we\u2019ll go deeper to see how people are responding to your competition. This is especially effective if you\u2019re a new player in an established industry, or if you\u2019ve found a way to augment an existing market.<\/p>\n\n\n\n<p>Knowing what your competitors\u2019 customers are saying can help you stay on top of market trends, identify gaps or opportunities, and accelerate your marketing efforts.<\/p>\n\n\n\n<p>There are lots of tools for listening to consumer sentiment for your own brand, and some of these can be expanded to listen to third parties. <a href=\"https:\/\/app.awario.com\/\" class=\"ek-link\">Awario is a brand mention listening tool<\/a> that allows you to check for mentions of specific brands, whether it\u2019s yours or others. You can filter for mentions across the web in general, as well as a range of social media sources, including:<\/p>\n\n\n\n<ul>\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>X (Formerly Twitter)<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Reddit<\/li>\n<\/ul>\n\n\n\n<p>You can also filter results by language, location, and time period to narrow down your search. It will assess both positive and negative feedback about the brand.<\/p>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/features\/social-media-listening\/\">Sprout is a pioneer in social media listening<\/a>, and like Awario, you can use it to find out what consumer sentiment is for your brand, your competitors, or your industry in general. It also uses natural language processing tools to gauge customer sentiment and build reports that you can use to guide your decisions. For example, if you discover that negative feedback about your competitor often focuses on their website\u2019s downtime or slowness, you\u2019ll know to prioritize your own website speed.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-4-leverage-focus-groups\">Strategy 4: Leverage focus groups<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"508\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-970x508.jpeg\" alt=\"Focus group image generated by MidJourney\" class=\"wp-image-13401\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-970x508.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-470x246.jpeg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-768x402.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-725x379.jpeg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-540x283.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-345x181.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-300x157.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-286x150.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-120x63.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-126x66.jpeg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group-129x68.jpeg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/focus-group.jpeg 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Focus groups are a good way to compile guided feedback from a curated panel of your target demographic. You can use focus groups to get feedback, assess designs, test software, and more. Focus groups can help accelerate your marketing by giving you a deeper understanding of how the public will engage with your product or solution.<\/p>\n\n\n\n<p>Compiling a focus group panel is a tricky part of this process, but you can use tools like the <a href=\"https:\/\/insightsinmarketing.com\/projects\/danone-case-study\/\">iiM 12Q in-person panel solution<\/a> to pull together target groups quickly.<\/p>\n\n\n\n<p>Best practices for selecting a focus group include:<\/p>\n\n\n\n<p><strong>Understanding your target market. <\/strong>Before you decide to engage a focus group, you should have some understanding of who your product is for. For example, if your solution is in human resources, you\u2019ll want to target HR and people managers.<\/p>\n\n\n\n<p><strong>Gathering a diverse group of participants.<\/strong> The broader the population you have represented in your focus room, the more they\u2019ll reflect the consumer you want to engage with. Obviously, you\u2019ll want to narrow the panel down to your target demographic, but within that, try to represent diverse experiences and backgrounds.<\/p>\n\n\n\n<p><strong>Giving your panel room to engage with your product or solution organically.<\/strong> It\u2019s easy to want to give your panel too much guidance or lead their answers with your questions. The most surprising in-person market research results often come from just letting your panel interact with your product organically, without specific prompting.<\/p>\n\n\n\n<p>In-person focus groups can be expensive and difficult to arrange, but you may uncover unexpected, valuable insights that inform your marketing decisions.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-5-be-active-in-your-target-communities\">Strategy 5: Be active in your target communities<\/h2>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"647\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-970x647.jpg\" alt=\"Audience At Outdoor Music Festival\" class=\"wp-image-10883\" style=\"aspect-ratio:1.499227202472952;width:540px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-970x647.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-450x300.jpg 450w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-768x512.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-1536x1024.jpg 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-725x483.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-540x360.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-345x230.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-300x200.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-286x191.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-120x80.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-126x84.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival.jpg 2000w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>&nbsp;It\u2019s easier to accelerate your GTM campaigns if you already have a little traction in the key communities you\u2019re targeting.<\/p>\n\n\n\n<p>Let\u2019s say you have a product that will make shipping more efficient. If you already participate in LinkedIn discussions or forums where transportation decision-makers are operating, they\u2019ll be more likely to respond to the messages or ads they see from you later. This brand awareness tactic is especially helpful for small businesses or industries with a small customer base.<\/p>\n\n\n\n<p>There are a lot of market research benefits to being in these communities too. You\u2019ll be able to see more of the feedback and pain points that people are discussing organically, and you\u2019ll get a sense of how your target customer is trying to solve those issues on their own.<\/p>\n\n\n\n<p>If you ask an insightful question or help someone in the industry you work with, that outreach will position you or your brand as a thought leader before your first ad ever launches. This is also a good jumping-off point for your <a href=\"https:\/\/www.pickfu.com\/blog\/brand-market-research\/\" class=\"ek-link\">brand\u2019s content marketing<\/a> efforts, as it gives you an idea of the main topics that are already of interest to your future customers.<\/p>\n\n\n\n<p>Because you\u2019re engaged in their conversations, you\u2019ll already \u201cspeak the language\u201d of your customers \u2013 which will make your marketing more authentic, authoritative, and effective.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy-6-launch-assess-and-adapt\">Strategy 6: Launch, assess, and adapt<\/h2>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"508\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-970x508.jpeg\" alt=\"AI image generated with digital people adding post-it notes to a wall\" class=\"wp-image-13402\" style=\"aspect-ratio:1.9094488188976377;width:559px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-970x508.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-470x246.jpeg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-768x402.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-725x379.jpeg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-540x283.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-345x181.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-300x157.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-286x150.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-120x63.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-126x66.jpeg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting-129x68.jpeg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Go-to-market-meeting.jpeg 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>No GTM campaign is 100% successful in its first iteration \u2013 and even if it\u2019s working, there\u2019s always room for improvement. The last strategy that will accelerate and boost your results is to continuously assess and adapt your efforts after launch.<\/p>\n\n\n\n<p>There are a number of ways to capture and analyze your campaign or product launch results. Some insights are easy to get and give you a quick temperature check on your success. For example, you might use raw Google Analytics data to measure web traffic and compare that to sales numbers for a high-level view of your conversion rate.<\/p>\n\n\n\n<p>For deeper insights, you\u2019ll want to look at how your audience actually feels about your product and campaigns. PickFu <a href=\"https:\/\/www.pickfu.com\/products\/click-tests\" class=\"ek-link\">Click Tests<\/a> and <a href=\"https:\/\/www.pickfu.com\/products\/open-ended-polls\" class=\"ek-link\">Open-Ended polls<\/a> can help you optimize your website pages or marketplace listings, get feedback on your products, and fine-tune the customer journey post-launch. This is a relatively quick, simple way to continue your market research post-launch and improve your offerings.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faster-easier-market-research-can-amplify-your-gtm-campaigns\">Faster, easier market research can amplify your GTM campaigns<\/h2>\n\n\n<p>It only takes a small amount of market research and planning to elevate your GTM campaigns and marketing efforts to new levels. Many market research tools, including PickFu, are easy for anyone to use, with <a href=\"https:\/\/www.pickfu.com\/blog\/rapid-research\/\" class=\"ek-link\">rapid<\/a>, actionable in-depth feedback from qualified respondents.A g<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/users\/sign_up\" class=\"ek-link\">Sign up for PickFu today and begin receiving insights in as little as a few hours.<\/a><\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is &#8230;<\/p>\n","protected":""},"author":"46","featured_media":"13398","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["18","25","29","26"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick market research - 6 strategies to accelerate your marketing - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/quick-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick market research - 6 strategies to accelerate your marketing - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"As marketers and product developers, we spend hours planning, building, and executing products and campaigns. 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