{"id":"13430","date":"2023-10-24T10:21:17","date_gmt":"2023-10-24T17:21:17","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13430"},"modified":"2024-02-17T14:27:01","modified_gmt":"2024-02-17T22:27:01","slug":"brand-market-research","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/brand-market-research\/","title":{"rendered":"How to do brand market research (6 actionable tips)"},"content":{"rendered":"\n<p>Does <strong>brand market research<\/strong> sound intimidating to you?&nbsp;<\/p>\n\n\n\n<p>Collecting and analyzing marketing data can be hard and time-consuming for marketers and busy entrepreneurs. But the good news is that it doesn\u2019t have to be that way.<\/p>\n\n\n\n<p>In this post, you\u2019ll learn about branding and why market research matters. You\u2019ll also unlock the <strong>best research tool<\/strong> to inform your marketing strategy.<\/p>\n\n\n\n<p>By the end of this post, you\u2019ll take your first real steps to launch your own brand market research \u2013 which will help you&nbsp;build a unique brand identity that towers over the competition and wins over your audience.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#what-is-brand-market-research\">What is brand market research?<\/a><\/li>\n<li><a href=\"#why-is-brand-market-research-important\">Why is brand market research important?<\/a><\/li>\n<li><a href=\"#6-tips-for-conducting-brand-market-research\">6 tips for conducting brand market research<\/a>\n<ul><li>\n<a href=\"#1-define-your-market-research-goal\">1. Define your market research goal<\/a><\/li>\n<li><a href=\"#2-know-your-target-audience\">2. Know your target audience<\/a><\/li>\n<li><a href=\"#3-run-polls-with-pickfu\">3. Run polls with PickFu<\/a><\/li>\n<li><a href=\"#4-conduct-surveys\">4. Conduct surveys<\/a><\/li>\n<li><a href=\"#5-run-online-focus-groups\">5. Run online focus groups<\/a><\/li>\n<li><a href=\"#6-carry-out-other-types-of-market-research\">6. Carry out other types of market research<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<li><a href=\"#faqs\">FAQs<\/a>\n<ul><li>\n<a href=\"#who-is-normally-responsible-for-market-research-in-a-company\">Who is normally responsible for market research in a company?<\/a><\/li>\n<li><a href=\"#what-is-the-difference-between-qualitative-and-quantitative-research\">What is the difference between qualitative and quantitative research?<\/a><\/li>\n<\/ul>\n<\/li><\/ul><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what-is-brand-market-research\"><strong>What is brand market research?<\/strong><\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"719\" height=\"480\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1.jpg\" alt=\"Biggest branding mistakes\" class=\"wp-image-11205\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1.jpg 719w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1-449x300.jpg 449w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1-540x361.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1-345x230.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1-300x200.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1-286x191.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1-120x80.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1-126x84.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/01\/branding-mistakes-1-129x86.jpg 129w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/a><\/figure>\n\n\n\n<p>Let\u2019s start with <strong>branding<\/strong>.<\/p>\n\n\n\n<p>You might think branding is how you present your business to potential customers.&nbsp;<\/p>\n\n\n\n<p>Sure, it\u2019s partially about your brand name, logo, colors, copy, and other collateral.&nbsp;<\/p>\n\n\n\n<p>But when it comes down to it, your brand is whatever people think it is.&nbsp;<\/p>\n\n\n\n<p>Your brand image is the impression your audience forms when they see your ad or read a comment on your social media profile. It\u2019s also impacted by your competition\u2019s marketing efforts and what\u2019s happening in your industry.<\/p>\n\n\n\n<p>You can try to influence your brand perception with ads and marketing campaigns. <strong>But is that enough?<\/strong><\/p>\n\n\n\n<p>There\u2019s always the chance of a gap between what you showcase and what people think you are.&nbsp;This is where brand market research comes in to fill the gap or even avoid it entirely.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"658\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-970x658.png\" alt=\"pre-printed-pantry-labels-for-fonts\" class=\"wp-image-13432\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-970x658.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-442x300.png 442w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-768x521.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-725x492.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-540x366.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-345x234.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-300x204.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-286x194.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-120x81.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-126x85.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts-129x88.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/pre-printed-pantry-labels-for-fonts.png 1070w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Brand market research involves gathering critical information about your audience, your current brand image, your competition, major trends in your industry, and anything else you need to feed your marketing strategy.<\/p>\n\n\n\n<p>As you\u2019ll see next, brand research will empower everything from product development to boosting your brand recognition.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-brand-market-research-important\"><strong>Why is brand market research important?<\/strong><\/h2>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research.png\"><img decoding=\"async\" loading=\"lazy\" width=\"949\" height=\"625\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research.png\" alt=\"\" class=\"wp-image-13155\" style=\"aspect-ratio:1.5184;width:636px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research.png 949w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-456x300.png 456w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-768x506.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-725x477.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-540x356.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-345x227.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-300x198.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-286x188.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-120x79.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-126x83.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/google-trends-for-product-research-129x85.png 129w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/><\/a><\/figure>\n\n\n\n<p>Think of venturing into brand strategy as embarking on a wilderness journey. Just as you wouldn&#8217;t set off without a map, food, water, and a flashlight, you shouldn&#8217;t dive into brand strategy without essential tools like competitive analysis and target audience research.<\/p>\n\n\n\n<p>Without the right information, your business decisions might lead you astray. Inconsistent messaging and poor positioning could leave your business vulnerable, much like a hiker lost in the woods.<\/p>\n\n\n\n<p>Preparation is key to ensuring your brand&#8217;s survival and success.<\/p>\n\n\n\n<p>Now let\u2019s look at more benefits of conducting market research:<\/p>\n\n\n\n<ul>\n<li><strong>Understand your target audience.<\/strong> When you do market research, you study your customers closely by understanding their demographics, pain points, interests, etc. You\u2019ll draft better messages and get more engagement.&nbsp;<\/li>\n\n\n\n<li><strong>Identify market trends.<\/strong> Keep a finger on the pulse of what\u2019s happening in your industry. For example, you can find <a href=\"https:\/\/dmdutta.com\/applications-uses-artificial-intelligence-in-business\/\" class=\"ek-link\">AI applications<\/a> in every sphere. Are you adapting to industry changes and incorporating them into your brand image?<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Define your brand positioning. <\/strong>Find opportunities to stand out from your competition so that people remember you. Your research will help you develop a unique value proposition, so you\u2019re not known as just X\u2019s Alternative (where X is your competition).<\/li>\n\n\n\n<li><strong>Understand your brand value. <\/strong>What is your company\u2019s brand worth if you had to sell it today? Doing research helps you assign a monetary value to your products, business name, logo, and more. This allows you to understand how to price your offerings, market yourself, and figure out if your business is growing.<\/li>\n\n\n\n<li><strong>Track your brand health. <\/strong>How strong is your brand image compared to the competition? Track brand health by taking stock of your reputation, doing <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-keyword-research-tools\/\" class=\"ek-link\">keyword research<\/a>, using Net Promotor Score <a href=\"https:\/\/www.pickfu.com\/blog\/nps-alternatives\/\" class=\"ek-link\">(NPS) surveys or it&#8217;s alternatives<\/a>, and tracking other key metrics.<\/li>\n\n\n\n<li><strong>Build brand loyalty.<\/strong> Keep your customers coming back and actively choosing your business over your competition. Craft loyalty marketing campaigns, build brand awareness, and shape a customer-focused business.<\/li>\n<\/ul>\n\n\n\n<p>The information you gather during your research will help you ultimately strengthen brand recognition among your audience. Now, let&#8217;s explore practical research steps.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-tips-for-conducting-brand-market-research\"><strong>6 tips for conducting brand market research<\/strong><\/h2>\n\n\n<p>We\u2019ll focus on primary research, where you collect information yourself from different sources. Secondary research from books, papers, and research platforms will also support your brand research, and we\u2019ll cover them later.<\/p>\n\n\n\n<p>When researching your brand, your main goal is to see how all the different parts of your brand kit come together to create the identity you want. Here are some of the elements you\u2019ll validate with key research techniques:<\/p>\n\n\n\n<ul>\n<li>Your brand logo designs<\/li>\n\n\n\n<li>Typography<\/li>\n\n\n\n<li>Content and <a href=\"https:\/\/www.pickfu.com\/blog\/copy-testing\/\" class=\"ek-link\">copy testing<\/a> on CTAs, <a href=\"https:\/\/www.pickfu.com\/blog\/testing-slogans\/\" class=\"ek-link\">slogans<\/a>, and <a href=\"https:\/\/www.pickfu.com\/blog\/tagline-ideas\/\" class=\"ek-link\">taglines<\/a><\/li>\n\n\n\n<li>Product package designs<\/li>\n\n\n\n<li>Product features<\/li>\n\n\n\n<li>Color schemes and palettes<\/li>\n\n\n\n<li>Graphics, icons, and hero images<\/li>\n\n\n\n<li>Business names and more<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ll show you how to get qualified feedback and data on these branding elements with the best tools. Let\u2019s get started!<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-define-your-market-research-goal\"><strong>1. Define your market research goal<\/strong><\/h3>\n\n\n<p>Refer to the previous section on what brand market research can do for you. You\u2019ll want to set up a clear research goal to direct your efforts. Here\u2019s a step-by-step process for doing this:<\/p>\n\n\n\n<ul>\n<li><strong>Create an overarching goal or vision. <\/strong>For example, your big goal could be <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-rebrand-a-company\/\" class=\"ek-link\">rebranding your business<\/a>. This means you\u2019ll do research related to creating a new brand identity to ensure that your <a href=\"https:\/\/www.pickfu.com\/blog\/bad-rebrands\/\" class=\"ek-link\">rebrand doesn&#8217;t fail<\/a>.<\/li>\n\n\n\n<li><strong>Break down the goal into smaller objectives. <\/strong>If your broader goal is to boost customer satisfaction, you\u2019ll investigate new product ideas, better UX\/UI on your site, and so on.<\/li>\n\n\n\n<li><strong>Make your objectives actionable by using the SMART framework. <\/strong>Make your goals specific, measurable, achievable, relevant, and time-bound. For example: increase sales on your Amazon store by 10% in 6 months with optimized product listings.<\/li>\n\n\n\n<li><strong>Figure out your data needs.<\/strong> We have this covered in the following sections, so keep reading!<\/li>\n<\/ul>\n\n\n\n<p>Clear research goals will keep you on track and help you collect data effectively. Let\u2019s look at another key factor to cover before we take action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"665\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-970x665.png\" alt=\"Image of multiple verbatim from survey recipients about shower head delighters (features)\" class=\"wp-image-13433\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-970x665.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-437x300.png 437w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-768x527.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-725x497.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-540x370.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-345x237.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-300x206.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-286x196.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-120x82.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-126x86.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM-129x88.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-24-at-1.02.27-PM.png 1070w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-know-your-target-audience\"><strong>2. Know your target audience<\/strong><\/h3>\n\n\n<p>Effective brand market research begins with a deep understanding of your target customers. Uncovering the following information will impact business decisions, product development, and more:<\/p>\n\n\n\n<ul>\n<li><strong>Demographics<\/strong>: Data on age, location, income, education, and other demographic factors.<\/li>\n\n\n\n<li><strong>Customer traits and behaviors<\/strong>: Common traits and behaviors within each market segment or group, like social media usage, eating habits, and so on.<\/li>\n\n\n\n<li><strong>Psychographics<\/strong>: Customers&#8217; interests, values, lifestyle, and attitudes.<\/li>\n\n\n\n<li><strong>Pain points: <\/strong>The challenges your customers face in your niche or industry.<\/li>\n<\/ul>\n\n\n\n<p>There are many ways to get this information. Here are some methods for collecting consumer insights you can do right away:<\/p>\n\n\n\n<ul>\n<li>Analyze your website data using tools like Google Analytics to learn where your site visitors are from and how they find you.<\/li>\n\n\n\n<li>Talk to your sales and customer-facing teams for information.<\/li>\n\n\n\n<li>Listen to social media conversations, reviews, and customer feedback.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Analyze email marketing campaigns to track open rates, click-through rates, and engagement with different content.<\/li>\n\n\n\n<li>Collect information from your audience via polls, surveys, feedback forms, and focus groups.<\/li>\n<\/ul>\n\n\n\n<p>Gathering information via polls and online surveys can be a daunting task. Fortunately, we have <strong>the best solution<\/strong> for carrying out such primary research, with leads us to our next tip&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/custom-audience-pickfu-polls.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"485\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/custom-audience-pickfu-polls-970x485.png\" alt=\"\" class=\"wp-image-2706\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/custom-audience-pickfu-polls-970x485.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/custom-audience-pickfu-polls-470x235.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/custom-audience-pickfu-polls-768x384.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/custom-audience-pickfu-polls.png 1164w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-run-polls-with-pickfu\"><strong>3. Run polls with PickFu<\/strong><\/h3>\n\n\n<p>Polls are an essential part of your research methodology toolkit.<\/p>\n\n\n\n<p>At PickFu, we help you run polls at lightning speed to gather data from <strong>15 million respondents<\/strong> representing <strong>90+ target market traits.<\/strong><\/p>\n\n\n\n<p>Here are the different types of polls we empower you to run:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"685\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-970x685.png\" alt=\"Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing\" class=\"wp-image-13434\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-970x685.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-425x300.png 425w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-768x542.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-725x512.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-540x381.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-345x244.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-300x212.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-286x202.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-120x85.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-126x89.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing-129x91.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Leather-cleaner-design-comparison-poll-which-photo-is-more-appealing.png 1133w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"headtohead-polls\"><strong>Head-To-Head polls<\/strong><\/h4>\n\n\n<p>Use Head-to-Head polls for a face-off between logo designs, packaging designs, names, or any element of your brand.<\/p>\n\n\n\n<p>A Head-to-Head poll is similar to A\/B testing, but with PickFu, you get immediate results and clear reasons for your audience\u2019s choices. See how <a href=\"https:\/\/www.pickfu.com\/case-studies\/thrasio-and-angry-orange\" class=\"ek-link\">Thrasio used these polls<\/a> to enhance its packaging design, resulting in a 10x revenue increase to over $23 million.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"647\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-970x647.png\" alt=\"\" class=\"wp-image-12733\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-970x647.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-450x300.png 450w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-768x512.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-725x483.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-540x360.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-345x230.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-300x200.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-286x191.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-120x80.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-126x84.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll-129x86.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/03\/ThrasioAngryOrangebottlepoll.png 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"ranked-polls\"><strong>Ranked polls<\/strong><\/h4>\n\n\n<p>Discover your audience&#8217;s preferences with Ranked polls. Get relevant participants to rank your product designs, features, and more based on which option they like best. You\u2019ll also receive valuable comments with in-depth explanations about audience preferences.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/case-studies\/beetroot-lab-contest-of-heroes\" class=\"ek-link\">Beetroot Lab&#8217;s use of these polls<\/a> contributed to over 1 million downloads and a 4.8-star rating for their game.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"openended-polls\"><strong>Open-Ended polls<\/strong><\/h4>\n\n\n<p>Harness raw, unfiltered feedback for refining your brand strategy. Test your logo, images, text, and videos, or ask a question to receive high-quality responses. This feedback is great for doing brand recognition research and building an impactful branding strategy.<\/p>\n\n\n\n<p>For example, you could ask, \u201cWhat\u2019s the most frustrating problem you encounter when shopping online for clothes?\u201d An open-ended poll like this will reveal ideas you\u2019d never think about on your own.<\/p>\n\n\n\n<p>Run polls with PickFu, and never leave your branding decisions to guesswork. It\u2019s also a powerful<a href=\"https:\/\/www.pickfu.com\/blog\/best-amazon-seller-tools\/\" class=\"ek-link\"> Amazon seller tool<\/a> for <a href=\"https:\/\/www.pickfu.com\/blog\/increase-traffic-amazon-listing\/\" class=\"ek-link\">optimizing product listings<\/a>. You can also use it for Google shopping optimization to convert more when you run product ads.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/home\" class=\"ek-link\">So, get on board and <strong>kickstart your market research now!<\/strong><\/a><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-conduct-surveys\"><strong>4. Conduct surveys<\/strong><\/h3>\n\n\n<p>Like polls, surveys are a great way to gather primary research.<\/p>\n\n\n\n<p>However, while polls are often quick and to the point, conducting surveys can be longer and more detailed. They&#8217;re also generalized to apply the data to a larger population. Knowing <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-conduct-a-survey\/\" class=\"ek-link\">how to conduct a survey <\/a>properly is an important concept. <\/p>\n\n\n\n<p>Surveys allow you to gather quantitative data from your target audience by asking them a series of questions. You gain insights into their preferences, interests, and needs related to your brand.<\/p>\n\n\n\n<p>Surveys are often expensive and time-consuming to conduct. A faster, more cost-effective option is to use PickFu polls to collect meaningful data from targeted respondents.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-run-online-focus-groups\"><strong>5. Run online focus groups<\/strong><\/h3>\n\n\n<p>Focus groups are a research method where an in-person group represents your target audience and discusses your brand elements. This type of research happens live, and while you can get in-depth and valuable feedback, it\u2019s often costly and time-consuming to organize.<\/p>\n\n\n\n<p>But there\u2019s a more convenient way to achieve similar results. PickFu eliminates the need for physical venues and allows participants to give feedback from home. This often results in more transparent, high-quality responses.<\/p>\n\n\n\n<p>Here\u2019s a simple <a href=\"https:\/\/www.pickfu.com\/mobile-apps\/mobile-app-icons\/which-app-icon-is-better-for-a-fantasy-rpg-mobile-game-22WYCFX2\" class=\"ek-link\">example of an online focus group in action<\/a>: our client asked users which app icon is best for an RPG mobile game. Not only was there a clear winner, but our client also learned why participants preferred a specific icon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"647\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-970x647.jpg\" alt=\"online focus group\" class=\"wp-image-4174\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-970x647.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-449x300.jpg 449w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-768x513.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-1536x1025.jpg 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-725x484.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-540x360.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-345x230.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-300x200.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-286x191.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-120x80.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop-126x84.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/focused-group-of-men-sitting-in-front-of-the-laptop.jpg 2000w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-carry-out-other-types-of-market-research\"><strong>6. Carry out other types of market research<\/strong><\/h3>\n\n\n<p>So far, we\u2019ve looked at primary research, which is research you collect independently. Let\u2019s look at secondary research, where you use existing data. This is also known as desktop research.<\/p>\n\n\n\n<p>Here are a few helpful secondary research methods:<\/p>\n\n\n\n<ol>\n<li><strong>Market research reports.<\/strong> You can buy reports from research firms for insights on market trends, customer behaviors, and competitor analysis in your niche.<\/li>\n\n\n\n<li><strong>Social media listening.<\/strong> Monitor brand mentions and relevant discussions on social media for <a href=\"https:\/\/www.pickfu.com\/blog\/customer-insights-platforms\/\" class=\"ek-link\">customer feedback and insights<\/a>. Tools like Hootsuite and Mention can help.<\/li>\n\n\n\n<li><strong>Third-party agencies. <\/strong>You can hire market research firms for secondary research. They often have extensive data and can provide tailored reports.<\/li>\n\n\n\n<li><strong>Online databases and journals. <\/strong>Use resources like JSTOR, Statista, and industry databases for secondary research.<\/li>\n\n\n\n<li><strong>Keyword research. <\/strong>Use SEO tools like Ahrefs and Semrush to find long-tail keywords, content gaps, and other insights into your brand and competitors\u2019 online activities.<\/li>\n<\/ol>\n\n\n\n<p>There you go \u2013 we\u2019ve covered several key steps in gathering market intelligence so you can shape how your brand stands against the competition.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n<p>The greatest businesses in the world have a powerful brand identity.<\/p>\n\n\n\n<p>From the golden arches of McDonald&#8217;s to the iconic swoosh of Nike, branding helps businesses establish a strong presence in the market.<\/p>\n\n\n\n<p>A powerful step you can take toward building a great brand is to accelerate your research with PickFu. We\u2019ve made it easier than ever for marketers, business owners, and more to gather valuable insights from real people.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/home\" class=\"ek-link\">Sign up with PickFu and <strong>start making data-driven branding decisions today!<\/strong><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><strong>FAQs<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"who-is-normally-responsible-for-market-research-in-a-company\"><strong>Who is normally responsible for market research in a company?<\/strong><\/h3>\n\n\n<p>A marketing leader, a business owner (in the case of a small business), or a research firm outside the company is usually responsible for conducting market research.<\/p>\n\n\n\n<p>Typically, marketing personnel with in-depth insights into the company\u2019s offering need to do marketing research. They can bridge the gap between customer demands and business offerings, resulting in better brand positioning.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-the-difference-between-qualitative-and-quantitative-research\"><strong>What is the difference between qualitative and quantitative research?<\/strong><\/h3>\n\n\n<p>Qualitative research involves gathering data through interviews, focus groups, case studies, and other techniques that provide more open-ended and exploratory feedback. This type of research is often used to support brand perception studies and gain insight into consumer behavior.<\/p>\n\n\n\n<p>Quantitative research collects numerical data from surveys, polls, and experiments. This type of research is more structured than qualitative research but still provides valuable customer insights.<\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>Does brand market research sound intimidating to you?&nbsp; Collecting and analyzing marketing data can be hard and time-consuming for marketers and busy entrepreneurs. But the good news is that it &#8230;<\/p>\n","protected":""},"author":"43","featured_media":"13431","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","20","25","29","26"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do brand market research (6 actionable tips) - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/brand-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to do brand market research (6 actionable tips) - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Does brand market research sound intimidating to you?&nbsp; Collecting and analyzing marketing data can be hard and time-consuming for marketers and busy entrepreneurs. But the good news is that it ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/brand-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T17:21:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-17T22:27:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Cartoon-of-a-brand-marketer-looking-for-ways-to-build-his-audience.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Deb Dutta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pickfu\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deb Dutta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/brand-market-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/brand-market-research\/\"},\"author\":{\"name\":\"Deb Dutta\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/8470bf1a56b0c1abc5a2708fe458f6c2\"},\"headline\":\"How to do brand market research (6 actionable tips)\",\"datePublished\":\"2023-10-24T17:21:17+00:00\",\"dateModified\":\"2024-02-17T22:27:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/brand-market-research\/\"},\"wordCount\":2128,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"articleSection\":[\"E-commerce\",\"Industries\",\"Marketing\",\"Marketing\",\"Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/brand-market-research\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/brand-market-research\/\",\"url\":\"https:\/\/blog.pickfu.com\/brand-market-research\/\",\"name\":\"How to do brand market research (6 actionable tips) - 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