{"id":"13611","date":"2023-11-22T15:33:23","date_gmt":"2023-11-22T23:33:23","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13611"},"modified":"2024-10-06T11:59:27","modified_gmt":"2024-10-06T18:59:27","slug":"headline-testing","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/headline-testing\/","title":{"rendered":"Top 3 ways to do headline testing"},"content":{"rendered":"\n<p>Headline testing is one of the best ways to optimize your content. It doesn\u2019t matter if you\u2019re writing headlines or titles for your <a href=\"https:\/\/www.pickfu.com\/blog\/increase-traffic-amazon-listing\/\" class=\"ek-link\">Amazon listings<\/a>, content marketing campaigns, your latest novel, or a news article \u2013 the right headline is the difference between shareable, popular content and a piece that readers overlook.<\/p>\n\n\n\n<p>In this article, we\u2019ll share the top ways to do headline testing. First, let\u2019s review what exactly it is.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#what-is-headline-testing\">What is headline testing?<\/a><\/li>\n<li><a href=\"#1-nbsp-nbsp-live-ab-testing\">1. &nbsp; &nbsp; Live A\/B testing<\/a>\n<ul><li>\n<a href=\"#top-headline-testing-tools\">Top headline testing tools<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#2-nbsp-nbsp-free-headline-analysis-tools\">2. &nbsp; &nbsp; Free headline analysis tools<\/a><\/li>\n<li><a href=\"#3-nbsp-nbsp-customer-survey-tools\">3. &nbsp; &nbsp; Customer survey tools<\/a>\n<ul><li>\n\n<ul><li>\n<a href=\"#headtohead-polls\">Head-to-Head polls<\/a><\/li>\n<li><a href=\"#ranked-polls\">Ranked polls<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#best-practices-for-writing-headlines\">Best practices for writing headlines<\/a><\/li>\n<li><a href=\"#faqs-about-headline-testing\">FAQs about headline testing<\/a>\n<ul><li>\n<a href=\"#what-is-a-good-score-on-a-headline-analyzer\">What is a good score on a headline analyzer?<\/a><\/li>\n<li><a href=\"#what-is-the-difference-between-a-headline-and-a-tagline\">What is the difference between a headline and a tagline?<\/a><\/li>\n<li><a href=\"#what-does-an-ab-test-for-headlines-measure\">What does an A\/B test for headlines measure?<\/a><\/li>\n<\/ul>\n<\/li><\/ul><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what-is-headline-testing\">What is headline testing?<\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/headline.png\"><img decoding=\"async\" loading=\"lazy\" width=\"827\" height=\"519\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/headline.png\" alt=\"\" class=\"wp-image-4545\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/headline.png 827w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/headline-470x295.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/headline-768x482.png 768w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/a><\/figure>\n\n\n\n<p>Headline testing is exactly what it sounds like: the process of analyzing your headline to make sure it will resonate with the majority of people in your target audience.&nbsp;<\/p>\n\n\n\n<p>There are proactive and reactive ways to test your headlines. Reactive headline tests include:<\/p>\n\n\n\n<p>\u00b7&nbsp; &nbsp; &nbsp; &nbsp; A\/B testing<\/p>\n\n\n\n<p>\u00b7&nbsp; &nbsp; &nbsp; &nbsp; Analyzing metrics for your existing headline<\/p>\n\n\n\n<p>Proactive headline tests include:<\/p>\n\n\n\n<p>\u00b7&nbsp; &nbsp; &nbsp; &nbsp; Using Google Answers to see popular questions<\/p>\n\n\n\n<p>\u00b7&nbsp; &nbsp; &nbsp; &nbsp; <a href=\"https:\/\/www.pickfu.com\/blog\/types-of-market-survey\/\" class=\"ek-link\">Surveying<\/a> the public to gauge their reactions<\/p>\n\n\n\n<p>\u00b7&nbsp; &nbsp; &nbsp; &nbsp; Using AI tools to assess your copy<\/p>\n\n\n\n<p>\u00b7&nbsp; &nbsp; &nbsp; &nbsp; Analyzing past headline metrics<\/p>\n\n\n\n<p>Each of these methods has pros and cons. Proactive testing means you can use the best possible headline from the start, which improves your efficiency and performance. Reactive testing is usually less efficient and effective because you\u2019re evaluating a headline that\u2019s already live, so you might be missing opportunities to capture more eyeballs \u2013 but it\u2019s still a good way to optimize what you have.<\/p>\n\n\n\n<p>Now that we\u2019ve established our benchmark, here are our top three ways to do headline testing.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-nbsp-nbsp-live-ab-testing\">1.     Live A\/B testing<\/h2>\n\n\n<p>A\/B testing your headline is the best kind of reactive test. It allows you to put two different headlines out in the real world and assess the response to both. If one outperforms the other by a significant amount, you know which headline to ultimately choose.<\/p>\n\n\n\n<p>This style of testing works best if your headline is driving link clicks \u2013 for example, from an email newsletter or a paid ad campaign. You can also run A\/B tests on your website if your content management system (CMS) has that capability, or by adding code or using dedicated tools. For example, some WordPress plugins offer an A\/B testing tool.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-ab-testing.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"483\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-ab-testing-970x483.png\" alt=\"\" class=\"wp-image-4742\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-ab-testing-970x483.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-ab-testing-470x234.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-ab-testing-768x382.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-ab-testing-1536x764.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-ab-testing.png 2022w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>A downside of live A\/B testing is that you need to ensure your headlines are being delivered in similar ways, to similar audiences. Most A\/B test systems on major email and ad platforms let you do this, but not all do it well. It\u2019s also important to know that the <em>headline<\/em> is the main driver of the metric you\u2019re measuring, not something else.<\/p>\n\n\n\n<p>You also need to make sure you get statistically significant results \u2013 if you have limited traffic to your website or a small newsletter or ad audience, you might not have enough data to know which headline is really performing best.<\/p>\n\n\n\n<p>Another drawback is that by the time you get your results, you\u2019ve already wasted time showing a potentially \u201closing\u201d option to your audience. If they don\u2019t click it \u2013 they\u2019re already lost.<\/p>\n\n\n\n<p>This is where proactive headline test options have an advantage.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"top-headline-testing-tools\">Top headline testing tools<\/h3>\n\n\n<p>Proactive headline testing tools let you optimize your copy before you present it to the outside world. There are several ways to achieve this.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-nbsp-nbsp-free-headline-analysis-tools\">2.     Free headline analysis tools<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"494\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-970x494.png\" alt=\"Free-headline-testing-tool\" class=\"wp-image-13613\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-970x494.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-470x239.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-768x391.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-725x369.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-540x275.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-345x176.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-300x153.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-286x146.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-120x61.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-126x64.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool-129x66.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Free-headline-testing-tool.png 1309w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/coschedule.com\/headline-analyzer\" class=\"ek-link\">CoSchedule<\/a> is a free headline tool that uses a database of millions of headlines to assess the impact of your chosen headline for different channels like your blog, email, YouTube, or social media.<\/p>\n\n\n\n<p>To use it, you\u2019ll need to sign up with your name and email address. Then you can enter your headline and see a report on its effectiveness based on headline best practices. CoSchedule will help you assess the likelihood of someone clicking your header based on the sentiment it detects, and will guide you to make your copy more compelling for a reader.<\/p>\n\n\n\n<p>You can also ask CoSchedule to look at your headline for a variety of channels, including your blog, YouTube, social media (TikTok and Instagram), and even email campaigns.<\/p>\n\n\n\n<p>There is also a paid premium version with more powerful headline-suggesting features.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-nbsp-nbsp-customer-survey-tools\">3.     Customer survey tools<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"549\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-970x549.png\" alt=\"\" class=\"wp-image-13187\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-970x549.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-470x266.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-768x435.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-1536x870.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-725x410.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-540x306.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-345x195.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-300x170.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-286x162.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-120x68.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-126x71.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools-129x73.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/08\/pickfu-amazon-seller-tools.png 1558w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Tools that use AI and data to show which headlines perform best are great, but they can only tell you so much. For a deeper look at <em>why <\/em>certain headlines perform better, you\u2019ll need a more personal touch (AKA, feedback from real people).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/\">PickFu<\/a> is a <a href=\"https:\/\/www.pickfu.com\/blog\/customer-insights-platforms\/\" class=\"ek-link\">customer insights platform<\/a> that enables marketers, designers, entrepreneurs, and more to ask hundreds of <a href=\"https:\/\/www.pickfu.com\/blog\/survey-participants\/\" class=\"ek-link\">respondents<\/a> for feedback via polls \u2013 and get responses back within a few hours. The panel of 15 million survey participants across nearly 100 demographic segments provides you with real-world insights into consumer preferences.<\/p>\n\n\n\n<p>PickFu includes several different poll types, but for this use case, we recommend either a Head-to-Head poll or a Ranked poll. Let\u2019s take a look at each one.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"headtohead-polls\"><strong>Head-to-Head polls<\/strong><\/h4>\n\n\n<p>Head-to-Head polls let you compare two options directly. You simply create the headline, and ask the PickFu panel to select the most compelling option. Responses come in as little as an hour.<\/p>\n\n\n\n<p>Even with short headlines like this<a href=\"https:\/\/www.pickfu.com\/results\/A4iNIfZW3L\" class=\"ek-link\"> Head-to-Head headline test<\/a> (\u201cStar Player Makes Sad Announcement\u201d vs \u201cStar Player Announces Retirement\u201d) you\u2019ll get in-depth results quickly and easily.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"468\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-970x468.png\" alt=\"Headlines-being-compared-with-PickFu\" class=\"wp-image-13614\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-970x468.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-470x227.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-768x370.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-725x349.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-540x260.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-345x166.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-300x145.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-286x138.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-120x58.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-126x61.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu-129x62.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Headlines-being-compared-with-PickFu.png 1309w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>The built-in natural language AI tools will also analyze the respondents\u2019 comments and identify key themes. In this case, the platform summarized responses and said:<\/p>\n\n\n\n<p><em>\u201cWhen analyzing the top three topics that were important across all options, it becomes evident that respondents valued headlines that triggered emotions or curiosity. The first topic was curiosity \u2013 respondents expressed a desire to know more about what a sad announcement entails or what specific details are hidden behind an intriguing headline. The second topic was emotional appeal \u2013 some respondents were drawn to headlines that evoked emotions such as sadness or mystery. Lastly, there was a strong preference for straightforwardness \u2013 many participants appreciated headlines like &#8220;retirement&#8221; in Option B because they clearly conveyed what the article would be about without any misleading elements.\u201d<\/em><\/p>\n\n\n\n<p>Marketers and content editors can use these insights to inform future headlines or further optimize the current options.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/users\/sign_up\">Sign up for free<\/a> to begin <a href=\"https:\/\/www.pickfu.com\/blog\/tagline-ideas\/\" class=\"ek-link\">testing your taglines <\/a>or headlines with Head-to-Head polls.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"ranked-polls\"><strong>Ranked polls<\/strong><\/h4>\n\n\n<p>A Ranked poll helps you narrow down multiple options when you\u2019re choosing from more than two. In this<a href=\"https:\/\/www.pickfu.com\/results\/bK1FRKqASM\" class=\"ek-link\"> Ranked headline test<\/a>, we were able to find a clear winner from five potential options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"468\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-970x468.png\" alt=\"headline-ranked-test-PickFu\" class=\"wp-image-13615\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-970x468.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-470x227.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-768x370.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-725x349.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-540x260.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-345x166.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-300x145.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-286x138.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-120x58.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-126x61.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-129x62.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu.png 1309w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Once again, PickFu\u2019s AI analysis helped fill in the blanks about <em>why <\/em>the winning option was successful, and what participants liked and disliked about each option.<\/p>\n\n\n\n<p>These simple, cost-effective polls provide clear direction quickly that you can apply to your headlines before they hit the market.<\/p>\n\n\n\n<p>See more examples of<a href=\"https:\/\/www.pickfu.com\/examples\/\"> PickFu Ranked polls here<\/a>.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-writing-headlines\">Best practices for writing headlines<\/h2>\n\n\n<p>Modern headline writing has moved away from the succinct, ultra-short copy required by print media, and toward search engine optimization (SEO) friendly headlines.&nbsp;<\/p>\n\n\n\n<p>These newer headlines are generally longer, more detailed, and more descriptive. That means headline writers need to perform more <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-keyword-research-tools\/\" class=\"ek-link\">keyword research<\/a> before constructing their copy.<\/p>\n\n\n\n<p>Even with that change, power words are still as important as ever. Data shows that users overwhelmingly prefer emotive words and concepts to draw them in.<\/p>\n\n\n\n<p>Headlines like \u201cHow to Smash Your Next Presentation\u201d perform better than \u201cTips for Writing Good Presentations\u201d because they evoke an emotional response. Punchy and concise headlines will almost always do better with readers, but modern content marketing also has to satisfy SEO needs.<\/p>\n\n\n\n<p>In summary: your headlines should be succinct, yet descriptive enough to include SEO keywords and compelling enough to capture your intended audience.<\/p>\n\n\n\n<p>PickFu offers copywriters a chance to perform <a href=\"https:\/\/www.pickfu.com\/blog\/proof-of-concept-testing\/\" class=\"ek-link\">proof of concept testing <\/a>on your headline copy before it hits the streets. <a href=\"https:\/\/www.pickfu.com\/users\/sign_up\">Sign up for PickFu today<\/a> to give it a try \u2013 your first poll is on us.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs-about-headline-testing\">FAQs about headline testing<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"what-is-a-good-score-on-a-headline-analyzer\">What is a good score on a headline analyzer?<\/h3>\n\n\n<p>Just like in high school, a B+ or higher is a strong grade in most testers. A B+ is equivalent to 75% or higher. It\u2019s useful to convert scores to a percentage rating because not all <a href=\"https:\/\/www.pickfu.com\/blog\/headline-testing\/\" class=\"ek-link\">headline testers<\/a> use the same scale.<\/p>\n\n\n\n<p>Headline analyzers also don\u2019t tell you the full story. The best practice is to pair your headline analyzer results with real-world feedback from a polled audience. Often, these two tests will deliver slightly different results.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-the-difference-between-a-headline-and-a-tagline\">What is the difference between a headline and a tagline?<\/h3>\n\n\n<p>As the name suggests, a headline is a heading. It\u2019s the first thing someone reads that tells them what\u2019s to come on the page or in the article. Headlines are key parts of articles and webpages or product listings on Amazon.<\/p>\n\n\n\n<p>A tagline is a hook. It\u2019s a compelling mission statement designed to draw the audience in. You can use taglines with a headline to pull someone in, or you can use a tagline on its own as a branding tool.<\/p>\n\n\n\n<p>In the Amazon example, you might have a headline that says, \u201cToy Rubber Ball for Puppies\u201d and a tagline that says \u201cIt squeaks!\u201d<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-does-an-ab-test-for-headlines-measure\">What does an A\/B test for headlines measure?<\/h3>\n\n\n<p>An A\/B test takes different headlines and measures the <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ctr\/\" class=\"ek-link\">click-through rate (CTR)<\/a> of the headline. For example, if headline A is shown to 100 people and 20 of them click on it, that\u2019s a CTR of 20%. If headline B has a higher click-through-rate, then it\u2019s the more successful of the two.<\/p>\n\n\n\n<p>Some A\/B tests also allow you to measure time on site, conversion ratio, and bounce rate to help assess the whole-of-life success of your copy.<\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>Headline testing is one of the best ways to optimize your content. It doesn\u2019t matter if you\u2019re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest &#8230;<\/p>\n","protected":""},"author":"46","featured_media":"13612","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","27","25","29","26"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 ways to do headline testing - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/headline-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 3 ways to do headline testing - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Headline testing is one of the best ways to optimize your content. It doesn\u2019t matter if you\u2019re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/headline-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-22T23:33:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-06T18:59:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/Two-cartoons-holding-two-papers-to-show-headline.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacob Black\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/jacobblackautos\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacob Black\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/headline-testing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/headline-testing\/\"},\"author\":{\"name\":\"Jacob Black\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/6a243f0b983c98d0d4892187f0acc9f7\"},\"headline\":\"Top 3 ways to do headline testing\",\"datePublished\":\"2023-11-22T23:33:23+00:00\",\"dateModified\":\"2024-10-06T18:59:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/headline-testing\/\"},\"wordCount\":1625,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"articleSection\":[\"E-commerce\",\"Ideation\",\"Marketing\",\"Marketing\",\"Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/headline-testing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/headline-testing\/\",\"url\":\"https:\/\/blog.pickfu.com\/headline-testing\/\",\"name\":\"Top 3 ways to do headline testing - 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