{"id":"13668","date":"2023-11-30T19:36:52","date_gmt":"2023-12-01T03:36:52","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13668"},"modified":"2025-06-17T05:54:23","modified_gmt":"2025-06-17T12:54:23","slug":"brand-name-test","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/brand-name-test\/","title":{"rendered":"How to test your brand name with PickFu"},"content":{"rendered":"\n<p>Do you break into a sweat just thinking about picking a brand name? Whether you\u2019re starting a new business or trying not to do a <a href=\"https:\/\/www.pickfu.com\/blog\/bad-rebrands\/\" class=\"ek-link\">bad rebrand<\/a> of your entire company, there\u2019s a lot at stake. Your brand name is the single most important way that your target audience identifies you.<\/p>\n\n\n\n<p>No one says, \u201cThat company with all the computers and smartphones that Steve Jobs co-founded.\u201d&nbsp;<\/p>\n\n\n\n<p>They say Apple.&nbsp;<\/p>\n\n\n\n<p>And no one talks about \u201cthe huge online store that has big warehouses and sells everything under the sun but started out as a bookselling operation in Jeff Bezos\u2019 garage.\u201d&nbsp;<\/p>\n\n\n\n<p>They say Amazon.<\/p>\n\n\n\n<p>Do people talk about the super famous shoes with that checkmark-looking logo on the side?<br><br>No. They say Nike.&nbsp;<\/p>\n\n\n\n<p>Luckily for you, PickFu can help you choose a brand name that\u2019s just as catchy and memorable. With our <strong>real <a href=\"https:\/\/www.pickfu.com\/blog\/customer-insights-platforms\/\" class=\"ek-link\">customer insights<\/a>, <\/strong>deciding on a new brand name has never been easier.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div data-getsitecontrol-inline=\"420548\"><\/div>\n\n\n\n<p><\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#how-to-come-up-with-a-brand-name-your-target-audience-will-love\">How to come up with a brand name your target audience will love<\/a>\n<ul><li>\n<a href=\"#step-1-come-up-with-several-potential-brand-names\">Step #1: Come up with several potential brand names<\/a><\/li>\n<li><a href=\"#step-2-get-your-magnifying-glass-outnbsp\">Step #2: Get your magnifying glass out&nbsp;<\/a><\/li>\n<li><a href=\"#step-3-test-brand-names-with-pickfu\">Step #3: Test brand names with PickFu<\/a>\n<ul><li>\n<a href=\"#drumroll-please-which-ecofriendly-toy-company-name-won\">Drumroll, please! Which eco-friendly toy company name won?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#a-successful-brand-name-starts-with-pickfu\">A successful brand name starts with PickFu<\/a><\/li><\/ul><\/div><\/div>\n\n\n<p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-come-up-with-a-brand-name-your-target-audience-will-love\">How to come up with a brand name your target audience will love<\/h2>\n\n\n<p>Dozens of brands have used PickFu\u2019s brand name testing features to choose a unique, memorable business name. Here\u2019s a quick guide for finding the best brand name with PickFu.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-come-up-with-several-potential-brand-names\">Step #1: Come up with several potential brand names<\/h3>\n\n\n<p>When it comes to creating the perfect company name, you need to keep a few key factors in mind. So don\u2019t rush off to run a <strong>business name test<\/strong> on PickFu just yet.&nbsp;<\/p>\n\n\n\n<p>A good brand name should:<\/p>\n\n\n\n<ul>\n<li>Capture your brand personality<\/li>\n\n\n\n<li>Make a memorable domain name<\/li>\n\n\n\n<li>Roll right off the tongue \u2013 in other words, be easy to pronounce<\/li>\n\n\n\n<li>Not already be in use<\/li>\n\n\n\n<li>Mostly follow English grammar and syntax rules<\/li>\n<\/ul>\n\n\n\n<p>The next step in the naming process is to have a brainstorming session with your business partners. Or, if you\u2019re a solo business owner, with trusted colleagues or friends in your industry.<\/p>\n\n\n\n<p>Start by jotting down a list of words that describe your business. Don\u2019t be afraid to write the first words that come to mind. There\u2019s no pressure at this stage. Really.<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/sQQTpNAbQGztGoMPug\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/bbc-gordon-ramsey-no-pressure-ramsays-bank-balance-sQQTpNAbQGztGoMPug\">via GIPHY<\/a><\/p>\n\n\n\n<p><br>So let\u2019s imagine you\u2019re starting an ecommerce business that sells sustainable kids\u2019 toys.&nbsp;<\/p>\n\n\n\n<p>A list of descriptive words could look like this:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Green<\/li>\n\n\n\n<li>Bamboo<\/li>\n\n\n\n<li>Wood<\/li>\n\n\n\n<li>Recycle<\/li>\n\n\n\n<li>Play<\/li>\n\n\n\n<li>Post-consumer&nbsp;<\/li>\n\n\n\n<li>Planet<\/li>\n\n\n\n<li>Durable<\/li>\n\n\n\n<li>Zero landfill<\/li>\n\n\n\n<li>Earth<\/li>\n\n\n\n<li>Trees<\/li>\n\n\n\n<li>Bees<\/li>\n\n\n\n<li>Eco-friendly<\/li>\n<\/ul>\n\n\n\n<p>Now, play around with your list. What name ideas might come out of it? Off the top of our heads, we thought of five name options:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Planety<\/li>\n\n\n\n<li>EcoPlay<\/li>\n\n\n\n<li>Birch + Bee&nbsp;<\/li>\n\n\n\n<li>Earthkind Toys<\/li>\n\n\n\n<li>Green Play<\/li>\n<\/ul>\n\n\n\n<p>In the next step, we\u2019ll take a closer look at each one.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-get-your-magnifying-glass-outnbsp\">Step #2: Get your magnifying glass out <\/h3>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"640\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-970x640.jpg\" alt=\"Group of kindergarten kids friends holding magnifying glass for explore\" class=\"wp-image-12192\" style=\"aspect-ratio:1.515625;width:550px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-970x640.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-455x300.jpg 455w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-768x507.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-1536x1014.jpg 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-725x479.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-540x356.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-345x228.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-300x198.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-286x189.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-120x79.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-126x83.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore-129x85.jpg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/group-of-kindergarten-kids-friends-holding-magnifying-glass-for-explore.jpg 2000w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Group of kindergarten kids friends holding magnifying glass for explore<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s time to inspect each name closely.&nbsp;<\/p>\n\n\n\n<p>Say each potential name out loud. Pay close attention to the name sound. Is it easy to say? Memorable? Relevant to your business? Original and therefore protectable? A quick search on the <a href=\"https:\/\/tmsearch.uspto.gov\/bin\/gate.exe?f=tess&amp;state=4809:pr9n24.1.1\">US Trademark Electronic Search System (TESS)<\/a> will give you an idea of whether the name is available for use.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s the insight we got when we tested our list:<\/p>\n\n\n\n<ul>\n<li><strong>Planety: <\/strong>Unique. Would make a cool domain name. Sort of difficult to say, but there are zero other companies who currently use this name. Would people think our store sold planet-related toys, though? We\u2019re not sure, but we\u2019re going to include it on our final list.<\/li>\n\n\n\n<li><strong>EcoPlay: <\/strong>Not that unique, but definitely relevant to the company. It\u2019s easy to say, too. Sounds a little too much like a cleaning company though. A TESS search pulls up three other companies that currently use the name EcoPlay, and one is a toy company. Can\u2019t use this name!&nbsp;<\/li>\n\n\n\n<li><strong>Birch + Bee: <\/strong>Not directly related to toys, but makes us think of nature. And we could build an adorable brand identity around this name. It\u2019s super easy to say and makes a memorable domain name. A TESS search reveals that no one is using it, so this name earns a spot on our list of finalists.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Earthkind Toys: <\/strong>One glance at this name and shoppers will know that our toys are kind to the Earth. Several other companies\u2014including a pest control business\u2014use the name \u201cEarthkind,\u201d but no one is using Earthkind Toys. The domain name would be a bit long, but we like it enough to keep it on the list.&nbsp;<\/li>\n\n\n\n<li><strong>Green Play: <\/strong>Cute and relevant to our eco-friendly model, but sounds a little like the band Green Day. Does anyone even listen to them anymore? Who knows\u2026but anyway, the word Greenplay is a registered trademark for a turf company. And a casino. That\u2019s pretty different from a toy company, so we\u2019d say Green Play is a legitimate option.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:75%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/sdN4R0UKjjl5BwqeXX\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/studiosoriginals-goth-gothidays-sdN4R0UKjjl5BwqeXX\">via GIPHY<\/a><\/p>\n\n\n\n<p>We\u2019re left with four names:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Planety<\/li>\n\n\n\n<li>Birch + Bee<\/li>\n\n\n\n<li>Earthkind Toys<\/li>\n\n\n\n<li>Green Play&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>All four names seem to be available, so we used GoDaddy to see about potential domain names.<\/p>\n\n\n\n<p>Planety (dot) com is available but it costs $27,000. No thanks! But planety (dot) store is available too, and it\u2019s only $0.99 for the first year. Score.&nbsp;<\/p>\n\n\n\n<p>Birchandbee (dot) com is taken. Rats! But birchandbee (dot) co is available. So is birchandbee (dot) store, and it\u2019s cheap to boot.&nbsp;<\/p>\n\n\n\n<p>Earthkindtoys (dot) com is available and super inexpensive, but the domain name looks clunky to us. Earthkindtoys (dot) store is available too, as is earthkindtoys (dot) shop.&nbsp;<\/p>\n\n\n\n<p>Greenplay (dot) com is taken. A casino has it. Greenplay (dot) store is free. But it feels a little too generic. If a casino, turf company, and flooring system use different iterations of the brand name Green Play, will it really make people think of toys?&nbsp;<\/p>\n\n\n\n<p>We decide to eliminate Green Play from our list.&nbsp;<\/p>\n\n\n\n<p>Now we\u2019re down to the top three names. It\u2019s time to do some <strong><a href=\"https:\/\/www.pickfu.com\/blog\/audience-research-tools\/\" class=\"ek-link\">audience research<\/a><\/strong>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-test-brand-names-with-pickfu\">Step #3: Test brand names with PickFu<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"487\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-970x487.jpeg\" alt=\"brand-labels-for-supplements-Large\" class=\"wp-image-13519\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-970x487.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-470x236.jpeg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-768x386.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-725x364.jpeg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-540x271.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-345x173.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-300x151.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-286x144.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-120x60.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-126x63.jpeg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large-129x65.jpeg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/brand-labels-for-supplements-Large.jpeg 1280w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Sure, you could ask your friends on social media which of your name candidates is the right brand name. But is your target market \u2013 parents of young children \u2013 on there? Maybe, maybe not.&nbsp;<\/p>\n\n\n\n<p>And will your Facebook friends and family give you an honest analysis of each name, or will they say something like, \u201cI like all three because I like YOU!\u201d<\/p>\n\n\n\n<p>You could set up a focus group to help you decide, but that would take time and money you might not have.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why you should PickFu it.&nbsp;<\/p>\n\n\n\n<p>Yes, we know we\u2019re biased. But PickFu gives you an affordable way to do <a href=\"https:\/\/www.pickfu.com\/blog\/brand-market-research\/\" class=\"ek-link\">market research<\/a>, complete with metrics and written feedback. If you\u2019re in a time pinch, you\u2019ll be pleased with how quickly our respondents return results.&nbsp;<\/p>\n\n\n\n<p>We decided to run a ranked poll to a pool of 50 potential customers \u2013 parents of kids ranging in age from 0-3, 4-5, and 6-11.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Q55E4GAUnUvlx79kDTVZuVTDSoA7-RPC8KuYWwWxfDYioMQIJW2kpHE31VkSkuRRMtLRkLEwos3b7gBXFotN6_TdpUvpE4wnObrXzppr8EkgIPm9PtyGtu7Zm7R5R89eaHwBf84d7gxd45FwAP6r9jY\" alt=\"\"\/><\/figure>\n\n\n\n<p>We asked this question: \u201cWhich brand name would you pick for an e-commerce store that sells sustainable kids&#8217; toys?\u201d<\/p>\n\n\n\n<p>The options were:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Option A: <\/strong>Planety<\/li>\n\n\n\n<li><strong>Option B: <\/strong>Birch + Bee<\/li>\n\n\n\n<li><strong>Option C:<\/strong> Earthkind Toys<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s what <a href=\"https:\/\/www.pickfu.com\/results\/NEY06WOnN9\">our survey responses revealed<\/a>.&nbsp;<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"drumroll-please-which-ecofriendly-toy-company-name-won\">Drumroll, please! Which eco-friendly toy company name won?<\/h4>\n\n\n<p>First, almost no one liked the name Planety, which was Option A. Out of the 50 parents of young kids, only six ranked Option A as their first choice.&nbsp;<\/p>\n\n\n\n<p>Everyone else said Planety was \u201cnot relatable\u201d and \u201cfelt off\u201d and \u201clazy and uninspired.\u201d&nbsp;<\/p>\n\n\n\n<p>We shudder to think what fate would have befallen our hypothetical company if we\u2019d picked <em>that <\/em>super (not) great brand name.&nbsp;<\/p>\n\n\n\n<p>As for Option B (Birch + Bee) 13 respondents ranked it #1. The general consensus was that Birch + Bee is a cute name that stands out. Some respondents didn\u2019t think Birch + Bee quite described a kids\u2019 toy brand. Others automatically associated the nature theme with sustainability.&nbsp;<\/p>\n\n\n\n<p>Earthkind Toys, our Option C, won the poll with 31 first-place votes. Here\u2019s what our group of parents had to say:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201cThis is the most direct name that lets me know these toys are eco-friendly.\u201d<\/li>\n\n\n\n<li>\u201cOption C is super transparent and just tells me that these toys will be kind to the earth.\u201d<\/li>\n\n\n\n<li>\u201cI like the natural and safe feel that Earthkind Toys gives me, so that is the brand name I would choose.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/YBSfMsYJzrlMF4VxmoPCrPCWsQbf6sfgT4jKQt3AzyfYMgAuOypiWfSIrui3wRPbubDGK98pc5p6gfKOWsrriXzrGAfLcLoKcVG-84wRM9X2uiWGGJQeRcPdTrxI_9LrJp6SlqnalcK8Odr22wwmj1E\" alt=\"\"\/><\/figure>\n\n\n\n<p>And there you have it, folks. Earthkind Toys wins the spot as our pretend company\u2019s new brand name. We might think Birch + Bee is cute and unique too, but it could fit another company just as well. Like a \u201choney, soap, wax candles, etc\u201d store, as one respondent said.&nbsp;<\/p>\n\n\n\n<p>Earthkind Toys, on the other hand, is unequivocally a name for a company that sells toys that are kind to the earth.&nbsp;<\/p>\n\n\n\n<div data-getsitecontrol-inline=\"422708\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"a-successful-brand-name-starts-with-pickfu\">A successful brand name starts with PickFu<\/h2>\n\n\n<p>As you start to build your brand strategy and brand image with your new name, remember that PickFu\u2019s always in your pocket.&nbsp;<\/p>\n\n\n\n<p>You can use our polling features to:<\/p>\n\n\n\n<ul>\n<li>Run <strong>logo tests<\/strong>&nbsp;<\/li>\n\n\n\n<li>Use <strong>A\/B testing<\/strong> to find new product names<\/li>\n\n\n\n<li>Ask open-ended questions to do some <strong>concept marketing<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/\">Sign up today!<\/a><\/p>\n\n\n\n<p><strong>FAQs<\/strong><\/p>\n\n\n\n<p><strong>How do you determine a brand name?<\/strong><\/p>\n\n\n\n<p>You can pick a brand name in three easy steps. First, brainstorm words that remind you of your brand and come up with a long list of potential candidates. Second, dig deeper into each name. Assess the memorability of each one. Check for existing trademarks. See if relevant domain names are free. Third, pick your favorite 2-4 choices and test them to your target audience with a PickFu poll!<\/p>\n\n\n\n<p><strong>What are the benefits of a brand name test?<\/strong><\/p>\n\n\n\n<p>A brand <a href=\"https:\/\/www.pickfu.com\/blog\/test-your-business-name\/\" class=\"ek-link\">name test<\/a> helps you choose a name that your actual potential customers will love. Let\u2019s say you <em>don\u2019t <\/em>test a brand name idea. You love it so much that you spend time and money creating a logo and brand identity. You know it\u2019ll be a hit. Except\u2026it\u2019s not drawing anyone to your store. Later, when you <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-rebrand-a-company\/\" class=\"ek-link\">decide to do a rebrand<\/a>, you run a brand name test. You\u2019re shocked when people hate the name. Who knew? You could have\u2014if you\u2019d done a brand name test.<br><br>Don\u2019t let yourself find out the hard way.&nbsp;<\/p>\n\n\n\n<p><strong>How do I know if my brand name is good?<\/strong><\/p>\n\n\n\n<p>The only way to know for sure if a brand name is good is to do a brand name test with your target audience. If people in your target audience love it, your customers will too.&nbsp;<\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>Do you break into a sweat just thinking about picking a brand name? Whether you\u2019re starting a new business or trying not to do a bad rebrand of your entire &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"13671","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["18","17","25","29","26"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to test your brand name with PickFu - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/brand-name-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to test your brand name with PickFu - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Do you break into a sweat just thinking about picking a brand name? Whether you\u2019re starting a new business or trying not to do a bad rebrand of your entire ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/brand-name-test\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-01T03:36:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T12:54:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/two-wine-bottles-with-no-branding-side-by-side.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"863\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Ojeda Melchor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraomelchor\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ojeda Melchor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/brand-name-test\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/brand-name-test\/\"},\"author\":{\"name\":\"Laura Ojeda Melchor\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/808db59d4354f39626f5e53815e19b48\"},\"headline\":\"How to test your brand name with PickFu\",\"datePublished\":\"2023-12-01T03:36:52+00:00\",\"dateModified\":\"2025-06-17T12:54:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/brand-name-test\/\"},\"wordCount\":1788,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"articleSection\":[\"Business\",\"E-commerce\",\"Marketing\",\"Marketing\",\"Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/brand-name-test\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/brand-name-test\/\",\"url\":\"https:\/\/blog.pickfu.com\/brand-name-test\/\",\"name\":\"How to test your brand name with PickFu - 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