{"id":"13836","date":"2024-01-06T12:52:25","date_gmt":"2024-01-06T20:52:25","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13836"},"modified":"2025-06-17T05:52:00","modified_gmt":"2025-06-17T12:52:00","slug":"testing-slogans","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/testing-slogans\/","title":{"rendered":"Unique ways to do slogan testing"},"content":{"rendered":"<h2 class=\"simpletoc-title\">Table of Contents<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#slogans-vs-taglines\">Slogans vs. taglines<\/a><\/li>\n<li><a href=\"#best-practices-of-slogan-creation\">Best practices of slogan creation<\/a><\/li>\n<li><a href=\"#questions-to-ask-during-slogan-testing\">Questions to ask during slogan testing<\/a>\n<ul><li>\n<a href=\"#is-this-slogan-appealing\">Is this slogan appealing?<\/a><\/li>\n<li><a href=\"#what-values-do-you-align-with-this-slogan\">What values do you align with this slogan?<\/a><\/li>\n<li><a href=\"#what-sort-of-product-or-company-do-you-think-would-use-this-slogan\">What sort of product or company do you think would use this slogan?<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#copy-testing-using-ai-tools\">Copy testing using AI tools<\/a><\/li>\n<li><a href=\"#test-slogans-using-surveys\">Test slogans using surveys<\/a>\n<ul><li>\n<a href=\"#openended-polls\">Open-Ended polls<\/a><\/li>\n<li><a href=\"#ranked-polls\">Ranked polls<\/a><\/li>\n<li><a href=\"#headtohead-polls\">Head-to-Head polls<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#slogan-testing-faqs\">Slogan testing FAQs<\/a>\n<ul><li>\n<a href=\"#what-is-slogan-testing\">What is slogan testing?<\/a><\/li>\n<li><a href=\"#how-often-should-a-company-test-their-slogans\">How often should a company test their slogans?<\/a><\/li>\n<li><a href=\"#is-slogan-testing-worth-it\">Is slogan testing worth it?<\/a><\/li>\n<li><a href=\"#what-are-some-benefits-of-slogan-testing\">What are some benefits of slogan testing?<\/a><\/li>\n<\/ul>\n<\/li><\/ul>\n\n\n<p><\/p>\n\n\n\n<p>Your slogan is one of the most powerful branding tools you have. It\u2019s a clear, simple showcase of what your brand or product is at its core.<\/p>\n\n\n\n<p>Whether you\u2019re promoting a new brand, product, app, or book, your slogan is a reason for potential customers to engage with or buy from you. A great slogan can also attract customers to your company on a more personal level by appealing to their values.<\/p>\n\n\n\n<p>The best slogans are:<\/p>\n\n\n\n<ul>\n<li>Short<\/li>\n\n\n\n<li>Simple<\/li>\n\n\n\n<li>Meaningful<\/li>\n\n\n\n<li>Impactful<\/li>\n<\/ul>\n\n\n\n<p>In short, a slogan is copywriting at its peak. And good copywriting isn\u2019t just about grabbing attention \u2013 a slogan needs to do that and more. In this article, we\u2019ll cover slogan examples,&nbsp; best practices, and methods for testing slogan options. Let\u2019s dive in!&nbsp;<\/p>\n\n\n\n<div data-getsitecontrol-inline=\"420548\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"slogans-vs-taglines\"><strong>Slogans vs. taglines<\/strong><\/h2>\n\n\n<p>What\u2019s the difference between a slogan and a tagline? Not a lot, actually. These two terms are used almost interchangeably by many marketers and businesses.<\/p>\n\n\n\n<p>Technically, a slogan should promote a specific product or brand by speaking to a feature or function of the brand. A<a href=\"https:\/\/www.pickfu.com\/blog\/tagline-ideas\/\" class=\"ek-link\"> tagline can be more abstract and try to invoke an idea<\/a>, emotion, or concept.<\/p>\n\n\n\n<p>A good example of a <strong>slogan<\/strong> would be Subway\u2019s \u201cEat Fresh.\u201d It shows that the product is food, and communicates that it\u2019s healthy or good for you. This phrase directly promotes Subway as a healthy fast food option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"583\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-970x583.jpeg\" alt=\"Subway-eat-fresh\" class=\"wp-image-13837\" style=\"aspect-ratio:1.6638078902229845;width:639px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-970x583.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-470x282.jpeg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-768x461.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-725x435.jpeg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-540x324.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-345x207.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-300x180.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-286x172.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-120x72.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-126x76.jpeg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh-129x77.jpeg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Subway-eat-fresh.jpeg 1024w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Image downloaded from https:\/\/www.flickr.com\/photos\/thomashawk\/2567759635<\/figcaption><\/figure>\n\n\n\n<p>A good example of a <strong>tagline<\/strong> is Apple\u2019s \u201cThink Different.\u201d It doesn\u2019t directly promote what Apple products are or do, but it does connect the idea of \u201cthinking differently\u201d to Apple\u2019s brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"620\" height=\"360\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring.jpeg\" alt=\"Think-different-apple-with-LGBTQ2+i-coloring\" class=\"wp-image-13838\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring.jpeg 620w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring-470x273.jpeg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring-540x314.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring-345x200.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring-300x174.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring-286x166.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring-120x70.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring-126x73.jpeg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Think-different-apple-with-LGBTQ2i-coloring-129x75.jpeg 129w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><figcaption class=\"wp-element-caption\">Image downloaded from &#8211; https:\/\/www.flickr.com\/photos\/kimstovring\/15674387982<\/figcaption><\/figure>\n\n\n\n<p>Nike\u2019s \u201cJust Do It\u201d demonstrates how taglines and slogans can blend together. It is a concept, but also promotes activity and athleticism. You can call it a tagline or a slogan and be correct in both instances.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"598\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it.jpg\" alt=\"Just-do-it\" class=\"wp-image-13839\" style=\"aspect-ratio:1.3377926421404682;width:660px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it.jpg 800w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-401x300.jpg 401w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-768x574.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-725x542.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-540x404.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-345x258.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-300x224.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-286x214.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-120x90.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-126x94.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Just-do-it-129x96.jpg 129w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">Image downloaded from &#8211; https:\/\/www.flickr.com\/photos\/achimh\/6041561292<\/figcaption><\/figure>\n\n\n\n<p>Tricks like rhyming and alliteration might capture attention, but you also have to use your slogan to convey a message.<\/p>\n\n\n\n<p>So how do you make sure your slogan is hitting the mark?<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-of-slogan-creation\"><strong>Best practices of slogan creation<\/strong><\/h2>\n\n\n<p>Like any effective <a href=\"https:\/\/www.pickfu.com\/blog\/brand-market-research\/\" class=\"ek-link\">brand market research<\/a>, you should have a clear hypothesis before you move on to the actual testing phase.<\/p>\n\n\n\n<p>The first step is&nbsp; a solid understanding of what you want your slogan to achieve. What should it say about your brand? Brainstorm words that sum up your business or product.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re creating a new game for the App Store. Consider what your game is about and how you want to present it. The Pokemon slogan \u201cGotta catch \u2018em all\u201d embodies this perfectly. It highlights the main goal of the game: catching Pokemon. The \u201cgotta\u201d and \u201c\u2018em\u201d show the playful, whimsical nature of the game. It shows the way the game plays, and the ethos of the game all in one short phrase.&nbsp;<\/p>\n\n\n\n<p>Next, create a handful of versions that each approach your slogan from a different angle.<\/p>\n\n\n\n<p>Then, build out a set of questions you want to ask your test audience.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"questions-to-ask-during-slogan-testing\"><strong>Questions to ask during slogan testing<\/strong><\/h2>\n\n\n<!--ARCADE EMBED START--><div style=\"position: relative; padding-bottom: calc(54.285714285714285% + 41px); height: 0; width: 100%;\"><iframe src=\"https:\/\/demo.arcade.software\/QQoP8Q46ewAlvyYdTU8V?embed&#038;embed_mobile=tab&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"Create a new poll | PickFu\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div><!--ARCADE EMBED END-->\n\n\n\n<p>Generating a list of questions to use in your <a href=\"https:\/\/www.pickfu.com\/blog\/copy-testing\/\" class=\"ek-link\">copy testing<\/a> can help you speed up your market research. Examples of questions you can use to test your slogan include:<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"is-this-slogan-appealing\"><strong>Is this slogan appealing?<\/strong><\/h3>\n\n\n<p>This general question will tell you if respondents like the slogan. This is where you might learn that your audience is annoyed by puns, or that the catchy phrase you came up with has a slang meaning you didn\u2019t know about.&nbsp;<\/p>\n\n\n\n<p>The most common examples of this are when there\u2019s a cultural or language difference that shifts the tone of words. \u201cGot Milk\u201d translated into Spanish came out as \u201cAre You Lactating?\u201d, as one example.&nbsp;<\/p>\n\n\n\n<p>Some slogans are just unintentionally annoying. The attempt to replicate Nike\u2019s Just Do It by Adidas, \u201cImpossible Is Nothing\u201d was routinely mocked when it was introduced for trying a bit too hard.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-values-do-you-align-with-this-slogan\"><strong>What values do you align with this slogan?<\/strong><\/h3>\n\n\n<p>This is another good open-ended question that can help you gauge your audience\u2019s sentiment about each slogan. For example, if your slogan for a new athletic wear company has the word \u201ctough\u201d in it, people might associate it with the concept of masculinity.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-sort-of-product-or-company-do-you-think-would-use-this-slogan\"><strong>What sort of product or company do you think would use this slogan?<\/strong><\/h3>\n\n\n<p>Use this question to find out if people naturally understand what your company does from clues in your slogan. BMW\u2019s \u201cThe Ultimate Driving Machine&#8221; makes the company\u2019s mission clear. You can use questions like this to make sure your target market will understand what you or your product actually does.<\/p>\n\n\n\n<p>Prepare a set of questions and a list of things you want to know before you begin testing slogans. You can take these questions into the next phase: actual market research.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"copy-testing-using-ai-tools\"><strong>Copy testing using AI tools<\/strong><\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"556\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-970x556.png\" alt=\"Writer-buddy-screenshot-of-interface\" class=\"wp-image-13840\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-970x556.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-470x269.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-768x440.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-725x415.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-540x309.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-345x198.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-300x172.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-286x164.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-120x69.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-126x72.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface-129x74.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Writer-buddy-screenshot-of-interface.png 1288w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>AI tools like<a href=\"https:\/\/writerbuddy.ai\/free-tools\/slogan-generator\" class=\"ek-link\"> WriterBuddy<\/a> can help you generate a set of slogans you can test or develop further before you get to your final version. Another way to use these tools is to come up with your own slogans, and see if they align with those the AI tool comes up with.<\/p>\n\n\n\n<p>The more common AI tools in this space are designed for <a href=\"https:\/\/www.pickfu.com\/blog\/headline-testing\/\" class=\"ek-link\">headline testing<\/a>, but you can use them to assess slogans too. After all, a slogan is very much like a headline for your business or product.<\/p>\n\n\n\n<p><a href=\"https:\/\/capitalizemytitle.com\/headline-analyzer\/\" rel=\"nofollow\" class=\"ek-link\">Capitalize My Title<\/a> uses AI to assess the search engine optimization (SEO), readability, and sentiment scores of a potential headline or slogan. It will help you find \u201cweasel words\u201d \u2013 words which add no meaning and hurt your readability, as well as power words that evoke emotional responses and have a high impact.<\/p>\n\n\n\n<p>These tools can help you get a jumping-off point for your slogan, but the full picture requires a human element. This is where real-world testing comes in.<\/p>\n\n\n\n<div data-getsitecontrol-inline=\"422708\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"test-slogans-using-surveys\"><strong>Test slogans using surveys<\/strong><\/h2>\n\n\n<p>You can go directly to your target audience and test your slogans with real people using online survey and polling tools like PickFu. PickFu makes it easy to get <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-get-responses-for-survey\/\" class=\"ek-link\">responses from a panel<\/a> of over 15 million respondents within hours.<\/p>\n\n\n\n<p>There are a variety of tests you can use to assess your headline, and they align with the goals we spoke about earlier in this piece. Try different poll types to get specific, targeted feedback.<\/p>\n\n\n\n<p>You can even test your slogan against different demographic segments to see if you should adjust your marketing strategy to suit different audiences.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"openended-polls\"><strong>Open-Ended polls<\/strong><\/h3>\n\n\n<p>PickFu\u2019s Open-Ended polls are simple: just ask a question about your slogan and brand, and your target audience will provide open-ended feedback.<\/p>\n\n\n\n<p>The free-flowing responses can help you brainstorm new ideas and guide the direction you want your slogan to take. These polls are great for the early iterations of your slogan ideation because of the broad insights and freedom to explore ideas with an unfiltered lens.<\/p>\n\n\n\n<p>Also, every PickFu poll is filtered by a natural-language processing (NLP) <a href=\"https:\/\/www.pickfu.com\/products\/ai-highlights\">AI tool<\/a> that will read each comment to produce a summary of the responses. This provides you with actionable insights in minutes, without the hassle of reading and analyzing every comment made by respondents.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"ranked-polls\"><strong>Ranked polls<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"468\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-970x468.png\" alt=\"headline-ranked-test-PickFu\" class=\"wp-image-13615\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-970x468.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-470x227.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-768x370.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-725x349.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-540x260.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-345x166.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-300x145.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-286x138.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-120x58.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-126x61.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu-129x62.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/11\/headline-ranked-test-PickFu.png 1309w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/products\/ranked-polls\" class=\"ek-link\">Ranked polls<\/a> are ideal when you have many options you want to narrow down, or when you\u2019re not sure of the direction you should go in. With a Ranked poll, you can add up to eight different versions of your slogan for survey participants to choose from.Let\u2019s say you have a new book coming out that crosses over into different genres. Maybe it\u2019s a young adult oriented drama that has sci-fi and fantasy themes.<\/p>\n\n\n\n<p>You could set your poll to ask respondents in your target age group (people aged 18-25) which book slogan they like best. Test slogan options that align with the sci-fi, fantasy, and drama genres, and see which of those regularly score in the top. If your sci-fi slogans get the best reaction, you\u2019ll know that this is the most effective marketing strategy for your book.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll also get more context from the AI-generated report on common themes and feedback.<\/p>\n\n\n\n<p>In this<a href=\"https:\/\/www.pickfu.com\/results\/7fkXA2Y7Co-which-tagline-do-you\"> example, users selected a clear winner from three separate Certified Public Accounting firm logos<\/a>. The AI Highlights helped distill the responses into simple, actionable insights:<\/p>\n\n\n\n<p><em>\u201cAcross all options, three main topics emerged as important to respondents: urgency\/efficiency in tax planning (options A and C), trustworthiness\/reliability (option B), and simplicity\/ease of understanding (all options). Respondents appreciated taglines that conveyed a sense of urgency or efficiency in tax planning such as &#8220;Plan Your Tax Breaks Before You Lose Them&#8221; (option A) or &#8220;Identifying Tax Breaks for You&#8221; (option C). They also valued trustworthiness\/reliability conveyed by taglines like &#8220;Keep Your Money Safe&#8221; (option B). Additionally, simplicity\/ease of understanding was an important factor across all three options.\u201d<\/em><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"headtohead-polls\"><strong>Head-to-Head polls<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"330\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-970x330.png\" alt=\"Head-to-head-content-poll\" class=\"wp-image-13413\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-970x330.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-470x160.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-768x262.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-1536x523.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-2048x698.png 2048w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-725x247.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-540x184.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-345x118.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-300x102.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-286x97.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-120x41.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-126x43.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/11\/Head-to-head-content-poll-129x44.png 129w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>If you have two slogans you\u2019re not sure about, a<a href=\"https:\/\/www.pickfu.com\/products\/head-to-head-polls\"> Head-to-Head poll<\/a> can help you split the difference. Simply add two different slogan options and set up your target audience from over 90 demographic subsets and seven countries.<\/p>\n\n\n\n<p>Respondents will also share why they chose each option, giving you more insight into the direction you should take. For example, you might discover certain words that your target market doesn&#8217;t like or reveal a language preference you hadn\u2019t considered.<\/p>\n\n\n\n<p>Head-to-Head polls are a great alternative to live A\/B tests because you can perform them before you launch your slogan. This eliminates the risk of showing a less effective slogan to your audience and losing them. It also saves you from confusing the market with mixed messaging.<\/p>\n\n\n\n<p>You can also let you test your own slogan against other company slogans with a Head-to-Head poll to see if yours will stand out over the competition.<\/p>\n\n\n\n<p>It\u2019s fast and easy to conduct slogan testing with real potential customers using PickFu.<a href=\"https:\/\/www.pickfu.com\/users\/sign_up\"> Sign up for an account today<\/a> to ask your <a href=\"https:\/\/www.pickfu.com\/blog\/audience-research-tools\/\" class=\"ek-link\">target audience<\/a> for high-quality feedback in just a few clicks.<\/p>\n\n\n\n<div data-getsitecontrol-inline=\"422710\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"slogan-testing-faqs\"><strong>Slogan testing FAQs<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"what-is-slogan-testing\"><strong>What is slogan testing?<\/strong><\/h3>\n\n\n<p>Slogan testing is the process of assessing potential slogans for their effectiveness, memorability, and appeal. It helps companies, app designers, artists, or any other person trying to market a product or service make sure their slogan will help gain and engage new customers.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-often-should-a-company-test-their-slogans\"><strong>How often should a company test their slogans?<\/strong><\/h3>\n\n\n<p>Even the most catchy slogan might go out of style after a while, so it\u2019s important to continuously test and retest your slogans. Test existing slogans with market surveys that ask respondents if they remember which brand your slogan is connected to. You can also retest new ideas using the methods in this article.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"is-slogan-testing-worth-it\"><strong>Is slogan testing worth it?<\/strong><\/h3>\n\n\n<p>Slogan testing allows you to hit the market with the most effective messaging and communication plan for your business, product, or service. It doesn\u2019t matter if you\u2019re promoting your company, a new book or movie, a new gadget or even a mobile app: testing your slogan with a segment of your target audience is the best way to find out what messages connect with the people who matter most.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-some-benefits-of-slogan-testing\"><strong>What are some benefits of slogan testing?<\/strong><\/h3>\n\n\n<p>Slogan testing helps you find the right words to promote your product or service. It helps you avoid potential mistakes, like picking a phrase that has a negative connotation or is out of date. There are countless questions you can ask about your slogans, and you can use tests to get the insights that matter most to you.<\/p>\n\n\n\n<p>Slogans that are tested before they\u2019re released are more likely to be successful, and less likely to cause unwanted negative impressions of your brand.<\/p>\n","protected":""},"excerpt":{"rendered":"<p>Your slogan is one of the most powerful branding tools you have. It\u2019s a clear, simple showcase of what your brand or product is at its core. Whether you\u2019re promoting &#8230;<\/p>\n","protected":""},"author":"46","featured_media":"13838","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["27","29","26"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unique ways to do slogan testing - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/testing-slogans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique ways to do slogan testing - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Your slogan is one of the most powerful branding tools you have. 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